Big data analytics:Computational intelligence techniques and application areas

Big Data has significant impact in developing functional smart cities and supporting modern societies. In this paper, we investigate the importance of Big Data in modern life and economy, and discuss challenges arising from Big Data utilization. Different computational intelligence techniques have been considered as tools for Big Data analytics. We also explore the powerful combination of Big Data and Computational Intelligence (CI) and identify a number of areas, where novel applications in real world smart city problems can be developed by utilizing these powerful tools and techniques. We present a case study for intelligent transportation in the context of a smart city, and a novel data modelling methodology based on a biologically inspired universal generative modelling approach called Hierarchical Spatial-Temporal State Machine (HSTSM). We further discuss various implications of policy, protection, valuation and commercialization related to Big Data, its applications and deployment

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Population Density-based Hospital Recommendation with Mobile LBS Big Data

The difficulty of getting medical treatment is one of major livelihood issues in China. Since patients lack prior knowledge about the spatial distribution and the capacity of hospitals, some hospitals have abnormally high or sporadic population densities. This paper presents a new model for estimating the spatiotemporal population density in each hospital based on location-based service (LBS) big data, which would be beneficial to guiding and dispersing outpatients. To improve the estimation accuracy, several approaches are proposed to denoise the LBS data and classify people by detecting their various behaviors. In addition, a long short-term memory (LSTM) based deep learning is presented to predict the trend of population density. By using Baidu large-scale LBS logs database, we apply the proposed model to 113 hospitals in Beijing, P. R. China, and constructed an online hospital recommendation system which can provide users with a hospital rank list basing the real-time population density information and the hospitals' basic information such as hospitals' levels and their distances. We also mine several interesting patterns from these LBS logs by using our proposed system

Sentiment analytics: Lexicons construction and analysis

With the increasing amount of text data, sentiment analysis (SA) is becoming more and more important. An automated approach is needed to parse the online reviews and comments, and analyze their sentiments. Since lexicon is the most important component in SA, enhancing the quality of lexicons will improve the efficiency and accuracy of sentiment analysis. In this research, the effect of coupling a general lexicon with a specialized lexicon (for a specific domain) and its impact on sentiment analysis was presented. Two special domains and one general domain were studied. The two special domains are the petroleum domain and the biology domain. The general domain is the social network domain. The specialized lexicon for the petroleum domain was created as part of this research. The results, as expected, show that coupling a general lexicon with a specialized lexicon improves the sentiment analysis. However, coupling a general lexicon with another general lexicon does not improve the sentiment analysis --Abstract, page iii