Parametric media: A strategic market analysis and marketing plan for a digital signage, interactive kiosk and content company

This project had two major objectives. The first objective was to conduct a strategic market analysis to serve as the backbone and roadmap for the marketing plan. The second objective was to create a strategic marketing plan to address Parametric Media\u27s strategic marketing and business goals and objectives. This project was designed to fullfill the company\u27s marketing needs. To do so, the author examined the digital signage industry, in order to understand what similar companies have done in the past, explored how consumer-based companies have deployed digital signage systems, and presented statistics and trends within the digital signage industry. The author also offers a brief background on the development of the retail grocery industry and how digital signage and interactive kiosks fit in grocery stores and supermarkets

Design and implementation of location-based service for targeted advertising

Nowadays, mobile phones have been increasingly advertised. These performance advertisement tools altered to be one of the beneficial factors in order to promote products and services in national or local companies. One of the outstanding features of mobile phones is that everybody has accessibility in different circumstances and times. Companies struggle to draw customers attention by providing information, stimulating text or image to advertise their products by which high cost have been consumed. In this study, a system is designed and implemented for efficient and effective interaction between companies and customers. It is worth mentioning here this system has some great feature like being aware of text, owning mobile user Interface and presenting location-based service. These features enable companies to design an advertisement in a purposeful way. Such these advertisements can effectively be sent to the population company which are on target. Finally, the system was evaluated. Reduction in cost and effectiveness of advertising are grounded in the result of the study

Digital Advertising System in Urban Transport System of Žilina Town

The Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too. It has changed how the people work, how they practice religion, how they date, how they spend the free time and how they travel. One of the technological innovations that are based on usage ICT in advertising space is digital signage. This article presents the results of research dedicated to investigate the relationships between customers-passengers and this new ICT technology in real environment. The results of the research stimulate the discussion about the future advertising practices in Žilina town. Based on the wide analysis of opportunities the digital signage technology in advertising practices, the presented marketing research investigates how passengers accept virtual advertising technology in urban transport system of Žilina town. Authors highlight the advantages of interactivity between digital signage technology and consumers. The conclusions of this article triggers further investigations in the area of the interactions between the digital advertising technology and passengers, and the passengers’ perception and acceptation of shopping activities on the basis of advertising in digital signage medias. Document type: Articl

Prospective Analysis of the Mobile Health Information Systems in China

With the rapidly growing economy in the past few decades, people of China (mainland) are now enjoying increasingly more economic benefits than ever before. Of many growing technologies, mobile devices, especially cell phones, have been gaining popularity throughout the country. According to the latest statistics in 2007, more than one third of Chinese have cell phones. In addition to the basic uses of voice communication, cell phones have many other promising applications. Particularly, as a pervasive technology, mobile devices offer a great opportunity to deliver health information directly to people with an affordable cost. This paper analyzes the potential of mobile health information systems in China. This prospective analysis will be conducted from four important perspectives: technology, market demand, business model, and government policy

Improving Inventory Control through Narrowcasting Promotion Management

Narrowcasting is a business-centric network management solution which integrates media devices such as digital screens, high-bandwidth communication channels, and media management systems for media content distribution. The real time integration of inventory management with the emerging narrowcasting promotion systems promises a new level of supply chain efficiency. We investigate system modeling and design aspects of narrowcasting-based inventory control, which are of importance in terms of developing software systems to materialize the potentials of narrowcasting as a highly responsive promotion media. We propose an extension to the classical news-vendor inventory model, which integrates the narrowcasting advertising component into the dynamic inventory management process. We also present a promotion scheduling model for narrowcasting-based inventory management. To demonstrate the application of the proposed models, we provide a complete case study in the context of quick service restaurant industry

Market-Based Models for Digital Signage Network Promotion Management

Digital signage network (DSN) is capable of delivering customized content to designated screens in a real-time or near real-time manner, which provides tremendous potential for building dynamic demand stimulation tools. However current DSN media buying process is mainly carried out through manually conducted negotiation between the DSN operator and the advertisers. This practice does not capitalize the unique technology advantage offered by the newly emerged advertising medium. We propose automated DSN media buying models which allow advertisers to customize their promotion schedules in a highly responsive manner. Specifically, we design a direct revelation mechanism and an iterative bidding model for DSN promotion scheduling. We show that the direct revelation mechanism computes optimal solutions. We evaluate the revenue performance of the iterative bidding model through a computational study. The implementation of the iterative bidding mechanism is also described

A framework for responsive content adaptation in electronic display networks

Recent trends show an increase in the availability and functionality of handheld devices, wireless network technology, and electronic display networks. We propose the novel integration of these technologies to provide wireless access to content delivered to large-screen display systems. Content adaptation is used as a method of reformatting web pages to display more appropriately on handheld devices, and to remove unwanted content. A framework is presented that facilitates content adaptation, implemented as an adaptation layer, which is extended to provide personalization of adaptation settings and response to network conditions. The framework is implemented as a proxy server for a wireless network, and handles HTML and XML documents. Once a document has been requested by a user, the HTML/XML is retrieved and parsed, creating a Document Object Model tree representation. It is then altered according to the user’s personal settings or predefined settings, based on current network usage and the network resources available. Three adaptation techniques were implemented; spatial representation, which generates an image map of the document, text summarization, which creates a tree view representation of a document, and tag extraction, which replaces specific tags with links. Three proof-of-concept systems were developed in order to test the robustness of the framework. A system for use with digital slide shows, a digital signage system, and a generalized system for use with the internet were implemented. Testing was performed by accessing sample web pages through the content adaptation proxy server. Tag extraction works correctly for all HTML and XML document structures, whereas spatial representation and text summarization are limited to a controlled subset. Results indicate that the adaptive system has the ability to reduce average bandwidth usage, by decreasing the amount of data on the network, thereby allowing a greater number of users access to content. This suggests that responsive content adaptation has a positive influence on network performance metrics

Clouds, Cameras, and Computers: The First Amendment and Networked Public Places

Public places are becoming highly networked environments. Municipalities are draping wireless clouds and meshes over vast public spaces, facilitating always-on internet connectivity. Surveillance cameras are now a pervasive presence in many public places. The people who gather in public and use public spaces are wearing and carrying ever more sophisticated computing devices. An integrated grid of networked connectivity is being built into traditional bricks-and-mortar public places. This Article examines the First Amendment implications of the progression toward networked public places. Wireless clouds will raise substantial property, public forum, and privacy issues. The networking of public places will also challenge traditional notions of public versus private expression. As Web access becomes ubiquitous and expression increasingly mobile, public citizens will be more captive to expression than ever before. New forms of virtual harassment, stalking, and other potentially harmful expression will appear. Public protests will also be affected by the networking of public places. Spontaneous gatherings will be made easier; but so too will official and unofficial surveillance of public protests and displays. Speaker and group identity – and perhaps eventually even speakers’ thoughts -- may be discovered, undermining protection for expressive anonymity. Finally, citizen-journalists will roam public places, reporting on events from the field and posting content on the Web in real time. A new class of journalists may seek to claim the mantle of the press. As serious as these issues are, the author argues that the stakes are actually much higher. Drawing upon scholarship in urban geography and sociology, the Article shows how public spatial networking will affect the critical identity, participation, and transparency functions of public places. It will influence who speaks, where they may communicate, and what they will say. It will render speakers more knowable to authorities, but in many cases less knowable to one another. People will increasingly interact with devices in public, rather than with one another. Speech regulation will be less transparent. The Article concludes with some modest proposals for resisting, or at least neutralizing, the negative First Amendment effects associated with spatial networking