Design and implementation of location-based service for targeted advertising

Abstract

Nowadays, mobile phones have been increasingly advertised. These performance advertisement tools altered to be one of the beneficial factors in order to promote products and services in national or local companies. One of the outstanding features of mobile phones is that everybody has accessibility in different circumstances and times. Companies struggle to draw customers attention by providing information, stimulating text or image to advertise their products by which high cost have been consumed. In this study, a system is designed and implemented for efficient and effective interaction between companies and customers. It is worth mentioning here this system has some great feature like being aware of text, owning mobile user Interface and presenting location-based service. These features enable companies to design an advertisement in a purposeful way. Such these advertisements can effectively be sent to the population company which are on target. Finally, the system was evaluated. Reduction in cost and effectiveness of advertising are grounded in the result of the study