Optimal advertising campaign generation for multiple brands using MOGA

The paper proposes a new modified multiobjective genetic algorithm (MOGA) for the problem of optimal television (TV) advertising campaign generation for multiple brands. This NP-hard combinatorial optimization problem with numerous constraints is one of the key issues for an advertising agency when producing the optimal TV mediaplan. The classical approach to the solution of this problem is the greedy heuristic, which relies on the strength of the preceding commercial breaks when selecting the next break to add to the campaign. While the greedy heuristic is capable of generating only a group of solutions that are closely related in the objective space, the proposed modified MOGA produces a Pareto-optimal set of chromosomes that: 1) outperform the greedy heuristic and 2) let the mediaplanner choose from a variety of uniformly distributed tradeoff solutions. To achieve these results, the special problem-specific solution encoding, genetic operators, and original local optimization routine were developed for the algorithm. These techniques allow the algorithm to manipulate with only feasible individuals, thus, significantly improving its performance that is complicated by the problem constraints. The efficiency of the developed optimization method is verified using the real data sets from the Canadian advertising industry

The Kalai-Smorodinski solution for many-objective Bayesian optimization

An ongoing aim of research in multiobjective Bayesian optimization is to extend its applicability to a large number of objectives. While coping with a limited budget of evaluations, recovering the set of optimal compromise solutions generally requires numerous observations and is less interpretable since this set tends to grow larger with the number of objectives. We thus propose to focus on a specific solution originating from game theory, the Kalai-Smorodinsky solution, which possesses attractive properties. In particular, it ensures equal marginal gains over all objectives. We further make it insensitive to a monotonic transformation of the objectives by considering the objectives in the copula space. A novel tailored algorithm is proposed to search for the solution, in the form of a Bayesian optimization algorithm: sequential sampling decisions are made based on acquisition functions that derive from an instrumental Gaussian process prior. Our approach is tested on four problems with respectively four, six, eight, and nine objectives. The method is available in the Rpackage GPGame available on CRAN at https://cran.r-project.org/package=GPGame

Preference Articulation by Means of the R2 Indicator

International audienceIn multi-objective optimization, set-based performance indicators have become the state of the art for assessing the quality of Pareto front approximations. As a consequence, they are also more and more used within the design of multi-objective optimization algorithms. The R2 and the Hypervolume (HV) indicator represent two popular examples. In order to understand the behavior and the approximations preferred by these indicators and algorithms, a comprehensive knowledge of the indicator's properties is required. Whereas this knowledge is available for the HV, we presented a first approach in this direction for the R2 indicator just recently. In this paper, we build upon this knowledge and enhance the considerations with respect to the integration of preferences into the R2 indicator. More specifically, we analyze the effect of the reference point, the domain of the weights, and the distribution of weight vectors on the optimization of μ solutions with respect to the R2 indicator. By means of theoretical findings and empirical evidence, we show the potentials of these three possibilities using the optimal distribution of μ solutions for exemplary setups

A generic optimising feature extraction method using multiobjective genetic programming

In this paper, we present a generic, optimising feature extraction method using multiobjective genetic programming. We re-examine the feature extraction problem and show that effective feature extraction can significantly enhance the performance of pattern recognition systems with simple classifiers. A framework is presented to evolve optimised feature extractors that transform an input pattern space into a decision space in which maximal class separability is obtained. We have applied this method to real world datasets from the UCI Machine Learning and StatLog databases to verify our approach and compare our proposed method with other reported results. We conclude that our algorithm is able to produce classifiers of superior (or equivalent) performance to the conventional classifiers examined, suggesting removal of the need to exhaustively evaluate a large family of conventional classifiers on any new problem. (C) 2010 Elsevier B.V. All rights reserved

Evolutionary Many-objective Optimization of Hybrid Electric Vehicle Control: From General Optimization to Preference Articulation

Many real-world optimization problems have more than three objectives, which has triggered increasing research interest in developing efficient and effective evolutionary algorithms for solving many-objective optimization problems. However, most many-objective evolutionary algorithms have only been evaluated on benchmark test functions and few applied to real-world optimization problems. To move a step forward, this paper presents a case study of solving a many-objective hybrid electric vehicle controller design problem using three state-of-the-art algorithms, namely, a decomposition based evolutionary algorithm (MOEA/D), a non-dominated sorting based genetic algorithm (NSGA-III), and a reference vector guided evolutionary algorithm (RVEA). We start with a typical setting aiming at approximating the Pareto front without introducing any user preferences. Based on the analyses of the approximated Pareto front, we introduce a preference articulation method and embed it in the three evolutionary algorithms for identifying solutions that the decision-maker prefers. Our experimental results demonstrate that by incorporating user preferences into many-objective evolutionary algorithms, we are not only able to gain deep insight into the trade-off relationships between the objectives, but also to achieve high-quality solutions reflecting the decision-maker’s preferences. In addition, our experimental results indicate that each of the three algorithms examined in this work has its unique advantages that can be exploited when applied to the optimization of real-world problems

Quality Indicators for Preference-based Evolutionary Multi-objective Optimization Using a Reference Point: A Review and Analysis

Some quality indicators have been proposed for benchmarking preference-based evolutionary multi-objective optimization algorithms using a reference point. Although a systematic review and analysis of the quality indicators are helpful for both benchmarking and practical decision-making, neither has been conducted. In this context, first, this paper reviews existing regions of interest and quality indicators for preference-based evolutionary multi-objective optimization using the reference point. We point out that each quality indicator was designed for a different region of interest. Then, this paper investigates the properties of the quality indicators. We demonstrate that an achievement scalarizing function value is not always consistent with the distance from a solution to the reference point in the objective space. We observe that the regions of interest can be significantly different depending on the position of the reference point and the shape of the Pareto front. We identify undesirable properties of some quality indicators. We also show that the ranking of preference-based evolutionary multi-objective optimization algorithms depends on the choice of quality indicators

Which Surrogate Works for Empirical Performance Modelling? A Case Study with Differential Evolution

It is not uncommon that meta-heuristic algorithms contain some intrinsic parameters, the optimal configuration of which is crucial for achieving their peak performance. However, evaluating the effectiveness of a configuration is expensive, as it involves many costly runs of the target algorithm. Perhaps surprisingly, it is possible to build a cheap-to-evaluate surrogate that models the algorithm's empirical performance as a function of its parameters. Such surrogates constitute an important building block for understanding algorithm performance, algorithm portfolio/selection, and the automatic algorithm configuration. In principle, many off-the-shelf machine learning techniques can be used to build surrogates. In this paper, we take the differential evolution (DE) as the baseline algorithm for proof-of-concept study. Regression models are trained to model the DE's empirical performance given a parameter configuration. In particular, we evaluate and compare four popular regression algorithms both in terms of how well they predict the empirical performance with respect to a particular parameter configuration, and also how well they approximate the parameter versus the empirical performance landscapes