Rural small firms' website quality in transition and market economies

Purpose – The purpose of this paper is to investigate website quality in rural firms in four countries, by using Gonzalez and Palacios's Web Assessment Index (WAI). There is an assertion in the literature that quality is lower amongst rural firms than urban firms, and lower amongst small firms than large firms. The disadvantages of lack of access to skills and economic peripherality in rural areas are attributed to this. Concurrently, there is reason to surmise that the websites of firms in transition economies may be higher quality than those in market economies. The paper aims to explore websites in distinct rural regions to investigate if variation occurs. Design/methodology/approach – To evaluate website quality the WAI was applied to a sample of 60 rural firms representing 15 each in Scotland, New Zealand, Southern Russia and Hunan Province in China. Analysis of the categorical data was performed using a variety of established methods. Findings – The WAI is of use in terms of website quality management. Additionally, comparisons between the quality of websites in the sample of small rural firms with those of large firms in previous studies support the contention that large firms generally have better quality websites. Results also illustrate that there are some differences in website quality between rural small businesses in the different locations. In particular, small rural firms in Hunan Province in China had websites of observable better quality than those elsewhere. The authors conclude that skills, knowledge and infrastructure have a bearing on the sophistication of small firms' websites. Research limitations/implications – Implications include that variation in the rural economy by region prevails as the rural economy is not, as often implied, a homogeneous concept. Practical implications – There are implications in terms of exploring the effects of regulation, culture and infrastructure on rural small to medium-sized enterprises (SMEs). The internet may indeed contribute to rural economies, but only insofar as it is facilitated by infrastructure and access to skills, and by culture and perceived usefulness by business owners. Originality/value – The paper contributes to the understanding of rural entrepreneurship as a heterogeneous concept by comparing practice in four distinct rural regions. It also adds weight to the emerging identification of exogenous factors as being at least as much a factor in determining the use of ICT in rural SMEs as endogenous motivations, skills and resources. </jats:sec

A Proximity Indicator for e-Government: The Smallest Number of Clicks

In order to develop an indicator measuring the proximity of e-Government and its different generic functions, we analysed a set of studies that were conducted in the United States and in Europe. We defined 21 elements of measure grouped in six dimensions of proximity and we surveyed the official Websites of the French-speaking Swiss Cantons in 2002 and 2003. We observed that more technical aspects such as navigability were well developed, whereas more “socio-political” aspects (data protection, access for handicapped) and organisational issues were still in early stages. To conclude this work we give some hints for the application of a methodology based on proximity measurement.e-Government; portals; evaluation; proximity; 3-clicks rule; usability

Beautiful is Good and Good is Reputable: Multiple-Attribute Charity Website Evaluation and Initial Perceptions of Reputation Under the Halo Effect

The halo effect has been extensively used to understand how people make judgments about the quality of an object. Also, the halo effect has been known to occur when people evaluate multi-attribute objects. Although websites consist of multiple attributes and dimensions, prior research in information systems has paid little attention to how people evaluate multi-attribute websites and associated halos. Furthermore, research investigating how initial evaluations of reputation are formed toward unknown objects under the halo effect is scarce. Based on these two research gaps, the purposes of this study are to identify whether there is evidence of salient halos in the evaluation of multi-attribute websites and to theorize initial perceptions of reputation. To accomplish these objectives, we introduce a framework for classifying halos based on attributes and dimensions. Also, this study employs charity websites as a multi-attribute donation channel consisting of three attributes of information content quality (mission information, financial information, and donation information) and four attributes of system quality (navigability, download speed, visual aesthetics, and security). Based on the proposed framework, this study proposes four types of halos that are relevant to charity website evaluation—collective halo (attribute-to-attribute), aesthetics halo (attribute-to-dimension), reciprocal-quality halo (dimension-to-dimension), and quality halo (dimension-to-dimension). The results of structural equation modeling and other analyses provide evidence of the various proposed halos

Secure webs and buying intention: the moderating role of usability

El presente trabajo ha planteado un modelo conceptual a fin de mostrar como los antecedentes de la intención de compra se ven reforzados en contextos de Webs altamente usables. Específicamente, el trabajo analiza en profundidad el rol moderador de la usabilidad en la explicación de la conexión entre seguridad de una Web e intención de compra. Entre ambos extremos (seguridad e intención de compra), se han incluido diversas variables para explicar mejor su conexión. Para ello, ha sido diseñada una Web ficticia de ropa dirigida al segmento joven de clase media. A fin de alterar la usabilidad de la Web se han realizado dos tipos de manipulaciones: la velocidad y la facilidad de uso de la Web. Las dos Webs creadas (alta usabilidad y baja usabilidad) fueron visitadas por un total de 170 encuestados que fueron compensados con un USB valorado en 15 euros. Los resultados muestran que la seguridad percibida en la Web acarrea tres interesantes efectos (especialmente para la Web altamente usable): (i) mejora las actitudes agrado, (ii) reduce el nivel de riesgo percibido; (iii) aumenta la confianza. Los dos últimos efectos, a su vez, acaban aumentando la intención de compra.. Por último, se ha demostrado que la usabilidad, efectivamente, refuerza las relaciones consideradas en el modelo propuesto para explicar la intención de compra.A conceptual model has been proposed to show how buying intention antecedents are reinforced in highly usable contexts. Specifically, this paper deeply analyses the moderator role of system variables (usability) on explaining the relationship between Web security and buying intention. Between both extremes (security and buying intention), several relationships have also been stated to better explain this effect. An “ideal” fictitious Website was designed for a non existent clothing company directed at the segment of middle class consumers. In order to alter Web usability, two blocks of changes were made, one concerning Website speed and the other related to ease of use. Our experiment sample consisted of 170 respondents who participated in exchange for a pen-drive (USB) valued at 15 euros. The results show that improving website security has three interesting effects (especially in high usable contexts): (i) it improves pleasure attitudes, (ii) reduces the level of perceived risk and (iii) increases trust. Secondly, it has been found that to increase buying intention, two actions must be taken: (i) to diminish perceived risk and (ii) to improve users’ pleasure attitudes towards the Website. Finally, usability has been found to have a moderating role in all the relationships considered (reinforcing them)

E-Commerce Applications Ranking

The paper presents the cycle of development of e-Commerce applications. The e-commerce applications are analyzed being considered to be a subject for complex evaluations. A set of criteria and factors are presented being considered relevant for e-commerce applications used in complex assessments. A ranking algorithm is proposed based on the AHP (Analytic Hierarchy Process) process, which was implemented and tested with online application IAID. The objective of this paper is to build, implement and test this algorithm with the online application IAID.E-Commerce, Hierarchy, Evaluation Criteria, Analyses, Ranking Algorithm

Three Research Essays on the Effects of Charity Website Design on Online Donations

This dissertation, which comprises three essays, examines the effects of charity website characteristics on people\u27s attitudes and online donation behaviors based on the elaboration likelihood model of persuasion (Essay 1), the halo effect (Essay 2), and self-schema, congruity, and visual rhetoric (Essay 3). Essay 1: The Elaborating Role of Personal Involvement with Charity Giving and Helper\u27s High on the Effects of Website Quality: Multiple Roles of Variables Although the Elaboration Likelihood Model (ELM) has been utilized for decades, researchers have not leveraged its full capabilities and richness in understanding the multiple roles postulate and employing the central and peripheral routes to persuasion. The central theme of this study is that cues can assume multiple roles, serving as central or peripheral cues, depending on an elaboration state. Moreover, this study asserts that a variable cannot be determined as a central or peripheral cue without consisting the elaboration state and associated theoretical explanations. This study theorizes and empirically tests the multiples roles postulate in the context of charity website and online donations. Using websites as a persuasion channel, this study investigates the effects of charity website quality, consisting of information content quality and system quality, on attitude toward the charity website, which in turn influences willingness to donate to the charity website. In keeping with the multiple roles postulate, this research investigates two charity-specific motivational constructs, personal involvement with charity giving and helper\u27s high as elaboration states, proposing that people with high personal involvement are more likely to be persuaded by information content, including financial, performance, and donation information. Likewise, individuals who reflect greater helper\u27s high, will rely more on system quality characteristics (including navigability, download delay, visual aesthetics, and security) in evaluating and forming their attitudes toward the charity websites. The results of structural equation modeling supported all hypotheses. This study extends the ELM by supporting the multiple roles postulate that has not received adequate attention in prior research and introducing charity-specific elaboration motivations. Essay 2: Beautiful is Good and Good is Reputable: Multi-Attribute Charity Website Evaluation and Reputation Formation under the Halo Effect The halo effect has been extensively employed to understand how people make judgments of quality about an object. However, there is little research on how people evaluate multi-attribute objects and what types of salient halos exist in their evaluation. In addition, little research has investigated the initial reputation formation of an unknown object. Based on these two research lacuna, the purposes of this study is to identify if there are evidences of various salient halos in evaluating multi-attributes objects and to theorize initial reputation formation. To accomplish these research objectives, this study employs charity websites as a multi-attribute donation channel consisting of three dimensions of information contents (mission, financial, and donation assistance information) and four dimensions of system functionalities/features (i.e., navigability, download speed, visual aesthetics, and security). This study proposes collective halo, aesthetics halo, two-sided quality halo, quality halo, and reputation halo in the context of charity website evaluation. The results of structural equation modeling and other analyses show evidence of the proposed halos. Essay 3: The Effects of Schema Congruity and Visual Consistency on Social Judgment of Charity Websites Effectively designed websites can positively enhance the donors\u27 perceptions so as to facilitate online donations. Drawing on extensive research on self-schema, congruity, and visual rhetoric, this study examines the effects of schema congruity (SC) and visual consistency (VC) on the perceived warmth and competence of charity websites. This study theorizes schema-visual congruity, an interaction between SC and VC. Using a controlled lab experiment, this study finds significant main effects of schema congruity and visual consistency on perceived warmth and competence. Also, there is a positive interaction between SC and VC, supporting the need for schema-visual congruity as a determinant of perceived warmth and competence. Consistent with prior eCommerce and donation research, this study finds that positive perceptions of charity websites (i.e., warmth and competence) increase attitude toward donation to the website, which in turn influences donation intention

Quality modelling and metrics of Web-based information systems

In recent years, the World Wide Web has become a major platform for software applications. Web-based information systems have been involved in many areas of our everyday life, such as education, entertainment, business, manufacturing, communication, etc. As web-based systems are usually distributed, multimedia, interactive and cooperative, and their production processes usually follow ad-hoc approaches, the quality of web-based systems has become a major concern. Existing quality models and metrics do not fully satisfy the needs of quality management of Web-based systems. This study has applied and adapted software quality engineering methods and principles to address the following issues, a quality modeling method for derivation of quality models of Web-based information systems; and the development, implementation and validation of quality metrics of key quality attributes of Web-based information systems, which include navigability and timeliness. The quality modeling method proposed in this study has the following strengths. It is more objective and rigorous than existing approaches. The quality analysis can be conducted in the early stage of system life cycle on the design. It is easy to use and can provide insight into the improvement of the design of systems. Results of case studies demonstrated that the quality modeling method is applicable and practical. Practitioners can use the modeling method to develop their own quality models. This study is amongst the first comprehensive attempts to develop quality measurement for Web-based information systems. First, it identified the relationship between website structural complexity and navigability. Quality metrics of navigability were defined, investigated and implemented. Empirical studies were conducted to evaluate the metrics. Second, this study investigated website timeliness and attempted to find direct and indirect measures for the quality attribute. Empirical studies for validating such metrics were also conducted. This study also suggests four areas of future research that may be fruitful

A Data-Driven Approach to Measure Web Site Navigability

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