Managing the Paradox of Growth in Brand Communities Through Social Media

The commercial benefits of online brand communities are an important focus for marketers seeking deeper engagement with increasingly elusive consumers. Managing participation in these socially bound brand conversations challenges practitioners to balance authenticity towards the community against corporate goals. This is important as social media proliferation affords communities the capacity to reach a scale well beyond their offline equivalents and to operate independently of brands. While research has identified the important elements of engagement in brand communities, less is known about how strategies required to maximise relationships in these circumstances must change with growth. Using a case study approach, we examine how a rapidly growing firm and its community have managed the challenges of a maturing relationship. We find that, in time, the community becomes self-sustaining, and a new set of marketing management strategies is required to move engagement to the next level

Managing the Paradox of Growth in Brand Communities Through Social Media

The commercial benefits of online brand communities are an important focus for marketers seeking deeper engagement with increasingly elusive consumers. Managing participation in these socially bound brand conversations challenges practitioners to balance authenticity towards the community against corporate goals. This is important as social media proliferation affords communities the capacity to reach a scale well beyond their offline equivalents and to operate independently of brands. While research has identified the important elements of engagement in brand communities, less is known about how strategies required to maximise relationships in these circumstances must change with growth. Using a case study approach, we examine how a rapidly growing firm and its community have managed the challenges of a maturing relationship. We find that, in time, the community becomes self-sustaining, and a new set of marketing management strategies is required to move engagement to the next level

Language as Ritual: Saying What Cannot Be Said with Western and Confucian Ritual Theories

This dissertation addresses one of the classical philosophical and theological problems of religious language, namely, how to speak meaningfully about matters that appear to be inexpressible. While addressed extensively in a variety of literatures across cultures, the problem persists, particularly in regard to harmonizing theological, philosophical, and linguistic perspectives. The dissertation argues that (i) language is best understood as a species of ritual; (ii) so understood, religious language speaks to and about religious realities subjunctively, that is, as if such realities could be talked about; and (iii) this way of understanding language achieves greater harmony among philosophical and linguistic approaches while achieving some degree of cross-cultural generality. The argument begins with a cross-cultural comparison between modern social scientific ritual theories, especially that of Roy A. Rappaport, and the Confucian ritual theory of Xunzi. This generates a novel theory of ritual capable of engaging theories of language that have emerged in modern linguistics, philosophy of language, logic, and hermeneutics. The semiotics of Charles Sanders Peirce provides the unifying framework for the theory, which leads to the first conclusion that language can be understood as a species of ritual. When language is understood as ritual, there are several options for interpreting religious speech as meaningful. An analysis of these alternatives on terms semantically demarcated by Hilary Putnam leads to the conclusion that language expresses theological insights in the same way it expresses anything else: as if reality and its elements were the way the language form and process construes and renders them. This analysis both advances critiques of language as understood under the linguistic turn, especially by Terrence W. Deacon and Daniel L. Everett, and establishes the second and third conclusions of the thesis

John Dewey and an ecological philosophy of religion

This dissertation carries out a systematic study of the religious thought of the 20th century American philosopher John Dewey. Its motivation is that Dewey’s religious views have been seriously misunderstood and under appreciated by philosophers and Dewey scholars to date. Breaking with the standard interpretation of Dewey as a thoroughly scientific and secular thinker, the dissertation shows that Dewey’s writings reveal a robust and highly original religious naturalism. It further demonstrates that Dewey’s novel understanding of the religious dimensions of nature and the experiencing self can capably meet the challenges posed to philosophy of religion by the ecological turn presently transforming the philosophical landscape. The driving insight of the ecological turn in contemporary philosophy is the need to reconstruct our basic philosophical concepts and principles in light of the results of the ecological sciences, many of which challenge core tenets of modern Western thought. To make the case for Dewey as a serious religious thinker, the dissertation places him into critical-constructive dialogue with other theorists representing a wide range of philosophical and scientific perspectives, including those of pragmatism, naturalism, ecological and Gestalt psychology, deep ecology, and recent cognitive science. Dewey’s religious views are also analyzed in relation to the self-cultivation doctrines of Daoism and Zen Buddhism, highlighting rich connections between Dewey and Eastern thought; all of these thinkers and schools of thought share Dewey’s overriding concern to restore continuity between facts and values, between knowledge and action, between nature and the full range of human experience. The dissertation shows that by recovering Dewey’s religious naturalism, full of ecological insight and relevance, a new paradigm for philosophy of religion can be discerned, one that promises to bring philosophy of religion’s core problems and methods in line with the most up-to-date scientific developments

Kant in English: An Index

Kant in English: An Index / By Daniel Fidel Ferrer. ©Daniel Fidel Ferrer, 2017. Pages 1 to 2675. Includes bibliographical references. Index. 1. Ontology. 2. Metaphysics. 3. Philosophy, German. 4. Thought and thinking. 5. Kant, Immanuel, 1724-1804. 6. Practice (Philosophy). 7. Philosophy and civilization. 8). Kant, Immanuel, 1724-1804 -- Wörterbuch. 9. Kant, Immanuel, 1724-1804 -- Concordances. 10. Kant, Immanuel, 1724-1804 -- 1889-1976 – Indexes. I. Ferrer, Daniel Fidel, 1952-. MOTTO As a famous motto calls us back to Kant, Otto Liebmann’s writes (Kant and His Epigones of 1865): “Also muss auf Kant zurückgegangen werden.” “Therefore, must return to Kant.” Table of Contents 1). Preface and Introduction. 2. Background on Kant’s Philosophy (hermeneutical historical situation). 3). Main Index (pages, 25 to 2676). Preface and Introduction Total words indexed: 58,928; for the 12 volumes that are in the MAIN INDEX are indexed: pages 1 to 7321. This monograph by Daniel Fidel Ferrer is 2676 pages in total. The following is a machine index of 12 volumes written by Immanuel Kant and translated from German into English. Everything is indexed including the text, title pages, preface, notes, editorials, glossary, indexes, biographical notes, and even some typos. No stop words or words removed from this index. There are some German words in the text, bibliographies, and in the glossaries (also included in Main Index). Titles in English of Kant’s writings for this index (pages 1 to 7321). Anthropology, History, and Education [Starts on page 1 Correspondence [Starts on page 313 Critique of Pure Reason [Starts page 971 Critique of the Power of Judgment [Starts on page 1771 Lectures on Logic [Starts on page 2247 Lectures on Metaphysics [Starts on page 2991 Notes and Fragments [Starts on page 3670 Opus Postumum [Starts on page 4374 Practical Philosophy [Starts on page 4741 Religion and Rational Theology [Starts on page 5446 Theoretical Philosophy after 1781 [Starts on page 5990 Theoretical Philosophy, 1755-1770 [Starts on page 6541 Universal Natural History and Theory of the Heavens or An Essay on the Constitution and the Mechanical Origin of the Entire Structure of the Universe Based on Newtonian Principles [Starts on page 7162 The whole single file which includes all of these books ends on page 7321. 12 volumes are pages 1 to 7321. These actual texts of these books by Kant are not include here because of copyright. This is only an index of these 7321 pages by Immanuel Kant. There are some German words in the text and in the glossaries, etc. Searching this Main Index. Please note the German words that start with umlauts are at the end of the index because of machine sorting of the words. Starting with the German word “ße” on page 2674 page of this book (see in Main Index). Use the FIND FUNCTION for all examples of the words or names you are searching. Examples from the Main Index mendacium, 5171, 5329, 5389 mendation, 220 mendax, 2702, 2800 mended, 360 Mendel, 416, 925, 965 Mendelian, 2212 Mendels, 345, 363, 417, 458, 560, 572, 588, 926, 928, 929 MENDELSSOHN, 925 Mendelssohn, 8, 9, 19, 98, 99, 100, 101

Kant in English: An Index

Kant in English: An Index / By Daniel Fidel Ferrer. ©Daniel Fidel Ferrer, 2017. Pages 1 to 2675. Includes bibliographical references. Index. 1. Ontology. 2. Metaphysics. 3. Philosophy, German. 4. Thought and thinking. 5. Kant, Immanuel, 1724-1804. 6. Practice (Philosophy). 7. Philosophy and civilization. 8). Kant, Immanuel, 1724-1804 -- Wörterbuch. 9. Kant, Immanuel, 1724-1804 -- Concordances. 10. Kant, Immanuel, 1724-1804 -- 1889-1976 – Indexes. I. Ferrer, Daniel Fidel, 1952-. MOTTO As a famous motto calls us back to Kant, Otto Liebmann’s writes (Kant and His Epigones of 1865): “Also muss auf Kant zurückgegangen werden.” “Therefore, must return to Kant.” Table of Contents 1). Preface and Introduction. 2. Background on Kant’s Philosophy (hermeneutical historical situation). 3). Main Index (pages, 25 to 2676). Preface and Introduction Total words indexed: 58,928; for the 12 volumes that are in the MAIN INDEX are indexed: pages 1 to 7321. This monograph by Daniel Fidel Ferrer is 2676 pages in total. The following is a machine index of 12 volumes written by Immanuel Kant and translated from German into English. Everything is indexed including the text, title pages, preface, notes, editorials, glossary, indexes, biographical notes, and even some typos. No stop words or words removed from this index. There are some German words in the text, bibliographies, and in the glossaries (also included in Main Index). Titles in English of Kant’s writings for this index (pages 1 to 7321). Anthropology, History, and Education [Starts on page 1 Correspondence [Starts on page 313 Critique of Pure Reason [Starts page 971 Critique of the Power of Judgment [Starts on page 1771 Lectures on Logic [Starts on page 2247 Lectures on Metaphysics [Starts on page 2991 Notes and Fragments [Starts on page 3670 Opus Postumum [Starts on page 4374 Practical Philosophy [Starts on page 4741 Religion and Rational Theology [Starts on page 5446 Theoretical Philosophy after 1781 [Starts on page 5990 Theoretical Philosophy, 1755-1770 [Starts on page 6541 Universal Natural History and Theory of the Heavens or An Essay on the Constitution and the Mechanical Origin of the Entire Structure of the Universe Based on Newtonian Principles [Starts on page 7162 The whole single file which includes all of these books ends on page 7321. 12 volumes are pages 1 to 7321. These actual texts of these books by Kant are not include here because of copyright. This is only an index of these 7321 pages by Immanuel Kant. There are some German words in the text and in the glossaries, etc. Searching this Main Index. Please note the German words that start with umlauts are at the end of the index because of machine sorting of the words. Starting with the German word “ße” on page 2674 page of this book (see in Main Index). Use the FIND FUNCTION for all examples of the words or names you are searching. Examples from the Main Index mendacium, 5171, 5329, 5389 mendation, 220 mendax, 2702, 2800 mended, 360 Mendel, 416, 925, 965 Mendelian, 2212 Mendels, 345, 363, 417, 458, 560, 572, 588, 926, 928, 929 MENDELSSOHN, 925 Mendelssohn, 8, 9, 19, 98, 99, 100, 101