MoralStrength: Exploiting a Moral Lexicon and Embedding Similarity for Moral Foundations Prediction

Moral rhetoric plays a fundamental role in how we perceive and interpret the information we receive, greatly influencing our decision-making process. Especially when it comes to controversial social and political issues, our opinions and attitudes are hardly ever based on evidence alone. The Moral Foundations Dictionary (MFD) was developed to operationalize moral values in the text. In this study, we present MoralStrength, a lexicon of approximately 1,000 lemmas, obtained as an extension of the Moral Foundations Dictionary, based on WordNet synsets. Moreover, for each lemma it provides with a crowdsourced numeric assessment of Moral Valence, indicating the strength with which a lemma is expressing the specific value. We evaluated the predictive potentials of this moral lexicon, defining three utilization approaches of increased complexity, ranging from lemmas' statistical properties to a deep learning approach of word embeddings based on semantic similarity. Logistic regression models trained on the features extracted from MoralStrength, significantly outperformed the current state-of-the-art, reaching an F1-score of 87.6% over the previous 62.4% (p-value<0.01), and an average F1-Score of 86.25% over six different datasets. Such findings pave the way for further research, allowing for an in-depth understanding of moral narratives in text for a wide range of social issues

Econometrics meets sentiment : an overview of methodology and applications

The advent of massive amounts of textual, audio, and visual data has spurred the development of econometric methodology to transform qualitative sentiment data into quantitative sentiment variables, and to use those variables in an econometric analysis of the relationships between sentiment and other variables. We survey this emerging research field and refer to it as sentometrics, which is a portmanteau of sentiment and econometrics. We provide a synthesis of the relevant methodological approaches, illustrate with empirical results, and discuss useful software

Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception

Multimodal Emotion Recognition among Couples from Lab Settings to Daily Life using Smartwatches

Couples generally manage chronic diseases together and the management takes an emotional toll on both patients and their romantic partners. Consequently, recognizing the emotions of each partner in daily life could provide an insight into their emotional well-being in chronic disease management. The emotions of partners are currently inferred in the lab and daily life using self-reports which are not practical for continuous emotion assessment or observer reports which are manual, time-intensive, and costly. Currently, there exists no comprehensive overview of works on emotion recognition among couples. Furthermore, approaches for emotion recognition among couples have (1) focused on English-speaking couples in the U.S., (2) used data collected from the lab, and (3) performed recognition using observer ratings rather than partner's self-reported / subjective emotions. In this body of work contained in this thesis (8 papers - 5 published and 3 currently under review in various journals), we fill the current literature gap on couples' emotion recognition, develop emotion recognition systems using 161 hours of data from a total of 1,051 individuals, and make contributions towards taking couples' emotion recognition from the lab which is the status quo, to daily life. This thesis contributes toward building automated emotion recognition systems that would eventually enable partners to monitor their emotions in daily life and enable the delivery of interventions to improve their emotional well-being.Comment: PhD Thesis, 2022 - ETH Zuric