Personalization via collaboration in web retrieval systems: a context based approach

World Wide Web is a source of information, and searches on the Web can be analyzed to detect patterns in Web users' search behaviors and information needs to effectively handle the users' subsequent needs. The rationale is that the information need of a user at a particular time point occurs in a particular context, and queries are derived from that need. In this paper, we discuss an extension of our personalization approach that was originally developed for a traditional bibliographic retrieval system but has been adapted and extended with a collaborative model for the Web retrieval environment. We start with a brief introduction of our personalization approach in a traditional information retrieval system. Then, based on the differences in the nature of documents, users and search tasks between traditional and Web retrieval environments, we describe our extensions of integrating collaboration in personalization in the Web retrieval environment. The architecture for the extension integrates machine learning techniques for the purpose of better modeling users' search tasks. Finally, a user-oriented evaluation of Web-based adaptive retrieval systems is presented as an important aspect of the overall strategy for personalization

Extracting Hierarchies of Search Tasks & Subtasks via a Bayesian Nonparametric Approach

A significant amount of search queries originate from some real world information need or tasks. In order to improve the search experience of the end users, it is important to have accurate representations of tasks. As a result, significant amount of research has been devoted to extracting proper representations of tasks in order to enable search systems to help users complete their tasks, as well as providing the end user with better query suggestions, for better recommendations, for satisfaction prediction, and for improved personalization in terms of tasks. Most existing task extraction methodologies focus on representing tasks as flat structures. However, tasks often tend to have multiple subtasks associated with them and a more naturalistic representation of tasks would be in terms of a hierarchy, where each task can be composed of multiple (sub)tasks. To this end, we propose an efficient Bayesian nonparametric model for extracting hierarchies of such tasks \& subtasks. We evaluate our method based on real world query log data both through quantitative and crowdsourced experiments and highlight the importance of considering task/subtask hierarchies.Comment: 10 pages. Accepted at SIGIR 2017 as a full pape

Lexical Query Modeling in Session Search

Lexical query modeling has been the leading paradigm for session search. In this paper, we analyze TREC session query logs and compare the performance of different lexical matching approaches for session search. Naive methods based on term frequency weighing perform on par with specialized session models. In addition, we investigate the viability of lexical query models in the setting of session search. We give important insights into the potential and limitations of lexical query modeling for session search and propose future directions for the field of session search.Comment: ICTIR2016, Proceedings of the 2nd ACM International Conference on the Theory of Information Retrieval. 201

Implicit Measures of Lostness and Success in Web Navigation

In two studies, we investigated the ability of a variety of structural and temporal measures computed from a web navigation path to predict lostness and task success. The user’s task was to find requested target information on specified websites. The web navigation measures were based on counts of visits to web pages and other statistical properties of the web usage graph (such as compactness, stratum, and similarity to the optimal path). Subjective lostness was best predicted by similarity to the optimal path and time on task. The best overall predictor of success on individual tasks was similarity to the optimal path, but other predictors were sometimes superior depending on the particular web navigation task. These measures can be used to diagnose user navigational problems and to help identify problems in website design

Interactive Search and Exploration in Online Discussion Forums Using Multimodal Embeddings

In this paper we present a novel interactive multimodal learning system, which facilitates search and exploration in large networks of social multimedia users. It allows the analyst to identify and select users of interest, and to find similar users in an interactive learning setting. Our approach is based on novel multimodal representations of users, words and concepts, which we simultaneously learn by deploying a general-purpose neural embedding model. We show these representations to be useful not only for categorizing users, but also for automatically generating user and community profiles. Inspired by traditional summarization approaches, we create the profiles by selecting diverse and representative content from all available modalities, i.e. the text, image and user modality. The usefulness of the approach is evaluated using artificial actors, which simulate user behavior in a relevance feedback scenario. Multiple experiments were conducted in order to evaluate the quality of our multimodal representations, to compare different embedding strategies, and to determine the importance of different modalities. We demonstrate the capabilities of the proposed approach on two different multimedia collections originating from the violent online extremism forum Stormfront and the microblogging platform Twitter, which are particularly interesting due to the high semantic level of the discussions they feature

Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction

User response prediction, which models the user preference w.r.t. the presented items, plays a key role in online services. With two-decade rapid development, nowadays the cumulated user behavior sequences on mature Internet service platforms have become extremely long since the user's first registration. Each user not only has intrinsic tastes, but also keeps changing her personal interests during lifetime. Hence, it is challenging to handle such lifelong sequential modeling for each individual user. Existing methodologies for sequential modeling are only capable of dealing with relatively recent user behaviors, which leaves huge space for modeling long-term especially lifelong sequential patterns to facilitate user modeling. Moreover, one user's behavior may be accounted for various previous behaviors within her whole online activity history, i.e., long-term dependency with multi-scale sequential patterns. In order to tackle these challenges, in this paper, we propose a Hierarchical Periodic Memory Network for lifelong sequential modeling with personalized memorization of sequential patterns for each user. The model also adopts a hierarchical and periodical updating mechanism to capture multi-scale sequential patterns of user interests while supporting the evolving user behavior logs. The experimental results over three large-scale real-world datasets have demonstrated the advantages of our proposed model with significant improvement in user response prediction performance against the state-of-the-arts.Comment: SIGIR 2019. Reproducible codes and datasets: https://github.com/alimamarankgroup/HPM

Integrating E-Commerce and Data Mining: Architecture and Challenges

We show that the e-commerce domain can provide all the right ingredients for successful data mining and claim that it is a killer domain for data mining. We describe an integrated architecture, based on our expe-rience at Blue Martini Software, for supporting this integration. The architecture can dramatically reduce the pre-processing, cleaning, and data understanding effort often documented to take 80% of the time in knowledge discovery projects. We emphasize the need for data collection at the application server layer (not the web server) in order to support logging of data and metadata that is essential to the discovery process. We describe the data transformation bridges required from the transaction processing systems and customer event streams (e.g., clickstreams) to the data warehouse. We detail the mining workbench, which needs to provide multiple views of the data through reporting, data mining algorithms, visualization, and OLAP. We con-clude with a set of challenges.Comment: KDD workshop: WebKDD 200

Personalised Search Time Prediction using Markov Chains

For improving the effectiveness of Interactive Information Retrieval (IIR), a system should minimise the search time by guiding the user appropriately. As a prerequisite, in any search situation, the system must be able to estimate the time the user will need for finding the next relevant document. In this paper, we show how Markov models derived from search logs can be used for predicting search times, and describe a method for evaluating these predictions. For personalising the predictions based upon a few user events observed, we devise appropriate parameter estimation methods. Our experimental results show that by observing users for only 100 seconds, the personalised predictions are already significantly better than global predictions

Staging Transformations for Multimodal Web Interaction Management

Multimodal interfaces are becoming increasingly ubiquitous with the advent of mobile devices, accessibility considerations, and novel software technologies that combine diverse interaction media. In addition to improving access and delivery capabilities, such interfaces enable flexible and personalized dialogs with websites, much like a conversation between humans. In this paper, we present a software framework for multimodal web interaction management that supports mixed-initiative dialogs between users and websites. A mixed-initiative dialog is one where the user and the website take turns changing the flow of interaction. The framework supports the functional specification and realization of such dialogs using staging transformations -- a theory for representing and reasoning about dialogs based on partial input. It supports multiple interaction interfaces, and offers sessioning, caching, and co-ordination functions through the use of an interaction manager. Two case studies are presented to illustrate the promise of this approach.Comment: Describes framework and software architecture for multimodal web interaction managemen