A Multi-task Learning Approach for Improving Product Title Compression with User Search Log Data

It is a challenging and practical research problem to obtain effective compression of lengthy product titles for E-commerce. This is particularly important as more and more users browse mobile E-commerce apps and more merchants make the original product titles redundant and lengthy for Search Engine Optimization. Traditional text summarization approaches often require a large amount of preprocessing costs and do not capture the important issue of conversion rate in E-commerce. This paper proposes a novel multi-task learning approach for improving product title compression with user search log data. In particular, a pointer network-based sequence-to-sequence approach is utilized for title compression with an attentive mechanism as an extractive method and an attentive encoder-decoder approach is utilized for generating user search queries. The encoding parameters (i.e., semantic embedding of original titles) are shared among the two tasks and the attention distributions are jointly optimized. An extensive set of experiments with both human annotated data and online deployment demonstrate the advantage of the proposed research for both compression qualities and online business values.Comment: 8 Pages, accepted at AAAI 201

Evaluation of e-learning web sites using fuzzy axiomatic design based approach

High quality web site has been generally recognized as a critical enabler to conduct online business. Numerous studies exist in the literature to measure the business performance in relation to web site quality. In this paper, an axiomatic design based approach for fuzzy group decision making is adopted to evaluate the quality of e-learning web sites. Another multi-criteria decision making technique, namely fuzzy TOPSIS, is applied in order to validate the outcome. The methodology proposed in this paper has the advantage of incorporating requirements and enabling reductions in the problem size, as compared to fuzzy TOPSIS. A case study focusing on Turkish e-learning websites is presented, and based on the empirical findings, managerial implications and recommendations for future research are offered

Innovative public governance through cloud computing: Information privacy, business models and performance measurement challenges

Purpose: The purpose of this paper is to identify and analyze challenges and to discuss proposed solutions for innovative public governance through cloud computing. Innovative technologies, such as federation of services and cloud computing, can greatly contribute to the provision of e-government services, through scaleable and flexible systems. Furthermore, they can facilitate in reducing costs and overcoming public information segmentation. Nonetheless, when public agencies use these technologies, they encounter several associated organizational and technical changes, as well as significant challenges. Design/methodology/approach: We followed a multidisciplinary perspective (social, behavioral, business and technical) and conducted a conceptual analysis for analyzing the associated challenges. We conducted focus group interviews in two countries for evaluating the performance models that resulted from the conceptual analysis. Findings: This study identifies and analyzes several challenges that may emerge while adopting innovative technologies for public governance and e-government services. Furthermore, it presents suggested solutions deriving from the experience of designing a related platform for public governance, including issues of privacy requirements, proposed business models and key performance indicators for public services on cloud computing. Research limitations/implications: The challenges and solutions discussed are based on the experience gained by designing one platform. However, we rely on issues and challenges collected from four countries. Practical implications: The identification of challenges for innovative design of e-government services through a central portal in Europe and using service federation is expected to inform practitioners in different roles about significant changes across multiple levels that are implied and may accelerate the challenges' resolution. Originality/value: This is the first study that discusses from multiple perspectives and through empirical investigation the challenges to realize public governance through innovative technologies. The results emerge from an actual portal that will function at a European level. © Emerald Group Publishing Limited

Measuring the modeling complexity of microservice choreography and orchestration: The case of e-commerce applications

Context: With the increasing popularity of microservices for software application development, businesses are migrating from monolithic approaches towards more scalable and independently deployable applications using microservice architectures. Each microservice is designed to perform one single task. However, these microservices need to be composed together to communicate and deliver complex system functionalities. There are two major approaches to compose microservices, namely Choreography and Orchestration. Microservice compositions are mainly built around business functionalities, therefore businesses need to choose the right composition style that best serves their needs. Hence, this research uses existing complexity metrics from the software engineering and business process modeling domains on small, mid-sized, and end-to-end e-commerce scenarios to analyze and compare the level of complexity of microservice Orchestration and Choreography using Business Process Modeling Notation (BPMN). Objective: Comparing the complexity of the two leading composition techniques on small, mid-sized, and end-to-end e-commerce scenarios, using complexity metrics from the software engineering and business process literature. More specifically, we use the metrics to assess the complexity of BPMN-based models representing the abovementioned e-commerce scenarios. Method: This research follows a five-step process for conducting a Design Science Research (DSR) methodology to define, develop and evaluate BPMN-based models for microservice compositions. Results: A series of BPMN workflows are designed as artifacts to investigate microservice Choreography and Orchestration. The results derived from the complexity evaluation of our proposed models show a higher level of complexity in orchestrating microservices for e-commerce applications given the number of services used in modeling Orchestration compared to Choreography. Conclusion: This research uncovers insights on modeling microservice Choreography and Orchestration and discusses the impacts of complexity on the modifiability and understandability of the proposed models. Keywords: Microservice, Microservice Composition, Choreography, Orchestration, Complexity Metric, BPMN

Rural small firms' website quality in transition and market economies

Purpose – The purpose of this paper is to investigate website quality in rural firms in four countries, by using Gonzalez and Palacios's Web Assessment Index (WAI). There is an assertion in the literature that quality is lower amongst rural firms than urban firms, and lower amongst small firms than large firms. The disadvantages of lack of access to skills and economic peripherality in rural areas are attributed to this. Concurrently, there is reason to surmise that the websites of firms in transition economies may be higher quality than those in market economies. The paper aims to explore websites in distinct rural regions to investigate if variation occurs. Design/methodology/approach – To evaluate website quality the WAI was applied to a sample of 60 rural firms representing 15 each in Scotland, New Zealand, Southern Russia and Hunan Province in China. Analysis of the categorical data was performed using a variety of established methods. Findings – The WAI is of use in terms of website quality management. Additionally, comparisons between the quality of websites in the sample of small rural firms with those of large firms in previous studies support the contention that large firms generally have better quality websites. Results also illustrate that there are some differences in website quality between rural small businesses in the different locations. In particular, small rural firms in Hunan Province in China had websites of observable better quality than those elsewhere. The authors conclude that skills, knowledge and infrastructure have a bearing on the sophistication of small firms' websites. Research limitations/implications – Implications include that variation in the rural economy by region prevails as the rural economy is not, as often implied, a homogeneous concept. Practical implications – There are implications in terms of exploring the effects of regulation, culture and infrastructure on rural small to medium-sized enterprises (SMEs). The internet may indeed contribute to rural economies, but only insofar as it is facilitated by infrastructure and access to skills, and by culture and perceived usefulness by business owners. Originality/value – The paper contributes to the understanding of rural entrepreneurship as a heterogeneous concept by comparing practice in four distinct rural regions. It also adds weight to the emerging identification of exogenous factors as being at least as much a factor in determining the use of ICT in rural SMEs as endogenous motivations, skills and resources. </jats:sec