Complete Semantics to empower Touristic Service Providers

The tourism industry has a significant impact on the world's economy, contributes 10.2% of the world's gross domestic product in 2016. It becomes a very competitive industry, where having a strong online presence is an essential aspect for business success. To achieve this goal, the proper usage of latest Web technologies, particularly schema.org annotations is crucial. In this paper, we present our effort to improve the online visibility of touristic service providers in the region of Tyrol, Austria, by creating and deploying a substantial amount of semantic annotations according to schema.org, a widely used vocabulary for structured data on the Web. We started our work from Tourismusverband (TVB) Mayrhofen-Hippach and all touristic service providers in the Mayrhofen-Hippach region and applied the same approach to other TVBs and regions, as well as other use cases. The rationale for doing this is straightforward. Having schema.org annotations enables search engines to understand the content better, and provide better results for end users, as well as enables various intelligent applications to utilize them. As a direct consequence, the region of Tyrol and its touristic service increase their online visibility and decrease the dependency on intermediaries, i.e. Online Travel Agency (OTA).Comment: 18 pages, 6 figure

Opening new dimensions for e-Tourism

In this paper we describe an e-Tourism environment that takes a community-driven approach to foster a lively society of travelers who exchange travel experiences, recommend tourism destinations or just listen to catch some interesting gossip. Moreover, business transactions such as booking a trip or getting assistance from travel advisors or community members are constituent parts of this environment. All these happen in an integrated, game-like e-Business application where each e-Tourist is impersonated as an avatar. More precisely, we apply 3D Electronic Institutions, a framework developed and employed in the area of multi-agent systems, to the tourism domain. The system interface is realized by means of a 3D game engine that provides sophisticated 3D visualization and enables humans to interact with the environment. We present "itchy feet", a prototype implementing this 3D e-Tourism environment to showcase first visual impressions. This new environment is a perfect research playground for examining heterogeneous societies comprising humans and software agents, and their relationship in e-Tourism. © Springer-Verlag London Limited 2006

Application of Big Data in Tourism Destination Management: A Case Study of Changsha City

In the era of information technology, the utilization of big data technology is rapidly growing, leading to significant changes in the tourism industry. Big data not only creates more business opportunities for the industry but also drives the transformation and enhancement of tourist destinations and the implementation of efficient management. This study employs two research methods: literature review and case analysis. Firstly, by reviewing relevant literature, the latest research findings and trends in big data technology for tourism destination management are summarized. Secondly, through case analysis, a comprehensive understanding of the current situation and challenges in the application of big data technology in tourism destination management in Changsha is obtained. Leveraging the Changsha cultural and tourism data platform, this study retrieves information such as tourist reception data of tourism destinations in Changsha and assesses the impact of Changsha’s big data technology on tourism destination management. The research reveals limitations and challenges in the application of big data technology in Changsha’s tourism destination management, including data privacy protection and technical security, which require further exploration in future practices. The goal of this study is to offer insights for the application of big data in tourism destination management in Changsha and provide guidance for destination managers in similar cities

Door-to-Door Mobility Integrators as Keystone Organizations of Smart Ecosystems: Resources and Value Co-Creation – A Literature Review

Cities around the world face major mobility-related challenges, such as traffic congestion and air pollution. One primary cause of these challenges is the decision of citizens to use their private car instead of alternative mobility services such as public transport, car-sharing and bike-sharing. Technological progress offers new possibilities to address these challenges by making alternative mobility services easier and more convenient to use. This paper focuses on door-to-door (D2D) mobility integrators, which aim to offer citizens seamless D2D transport by packaging alternative mobility services. To better understand the practical barriers D2D mobility integrators face, this interdisciplinary literature review provides a holistic picture of their operand and operant resources, revealing significant gaps in our understanding of their capability to attract actors to their ecosystem and to manage value co-creation. Based on these gaps, we identify a potential avenue of future research

E-tourism: Definition, development and conceptual framework

E-Tourism is an objective reality. Its dynamics and fast-accelerating development cause significant change to the traditional model of the classical tourism system. The creation of an e-tourism system is a logical sequence of the digitalization of all processes in the value chain of the travel and tourism industry. The purpose of the article is, based on analysis of the factors and conditions of emergence and development of e-tourism, to construct and perform a conceptual framework of an e-tourism system. Specialized sources of secondary data have been studied and conceptual basis of the theoretical framework has been defined. E-tourism is identified as a process and key characteristics of its nature have been performed. The following research methods and scientific approach have been applied: theoretical exploratory approach; systematic and chronological approach; systematic screening of academic publications; analysis and synthesis; content analysis. The result of the scientific research is construction of a conceptual (theoretical) framework of the e-tourism system, introducing basic groups (subsystems) and integrated components and identifying the specific interactions between them

Smart tourist information points by combining agents, semantics and AI techniques

The tourism sector in the province of Teruel (Aragon, Spain) is increasing rapidly. Although the number of domestic and foreign tourists is continuously growing, there are some tourist attractions spread over a wide geographical area, which are only visited by a few people at specific times of the year. Additionally, having human tourist guides everywhere and speaking different languages is unfeasible. An integrated solution based on smart and interactive Embodied Conversational Agents (ECAs) tourist guides combined with ontologies would overcome this problem. This paper presents a smart tourist information points approach which gathers tourism information about Teruel, structured according to a novel lightweight ontology built on OWL (Ontology Web Language), known as TITERIA (Touristic Information of TEruel for Intelligent Agents). Our proposal, which combines TITERIA with the Maxine platform, is capable of responding appropriately to the users thanks to its Artificial Intelligence Modeling Language (AIML) database and the AI techniques added to Maxine. Preliminary results indicate that our prototype is able to inform users about interesting topics, as well as to propose other related information, allowing them to acquire a complete information about any issue. Furthermore, users can directly talk with an artificial actor making communication much more natural and closer

Customisable chatbot as a research instrument

Abstract. Chatbots are proliferating rapidly online for a variety of different purposes. This thesis presents a customisable chatbot that was designed and developed as a research instrument for online customer interaction research. The developed chatbot facilitates creation of different bot personas, data management tools, and a fully functional online chat user interface. Customer-facing bots in the system are rulebased, with basic input processing and text response selection based on best match. The system uses its own database to store user-chatbot dialogue history. Further, bots can be assigned unique dialogue scripts and their profiles can be customised concerning name, description and profile image. In the presented validation studies, participants completed a task by taking part in a conversation with different bots, as hosted by the system and invoked through distinct URL parameters. Second, the participants filled in a questionnaire on their experience with the bot, designed to reveal differences in how the bots were perceived. Our results suggest that the chatbot’s personality impacted how customers experienced the interactions. Therefore, the developed system can facilitate research scenarios that deal with investigating participant responses to different chatbot personas. Future work is necessary for a wider range of applications and enhanced response control.Personoitava chatbot tutkimustyökaluna. Tiivistelmä. Chatbotit yleistyvät nopeasti Internetissä ja niitä käytetään enenevissä määrin useissa eri käyttötarkoituksissa. Tämä diplomityö esittelee personoitavan chatbotin, joka on kehitetty tutkimustyökaluksi verkon yli tapahtuvaan vuorovaikutustutkimukseen. Kehitetty chatbot sisältää erilaisten bottipersoonien luonnin, apuvälineitä datan käsittelyn, ja itse botin käyttöliittymän. Järjestelmän käyttäjille vastailevat bottipersoonat ovat sääntöihin perustuvia, niiden syötteet käsitellään suoraviivaisesti ja vastaukseksi valitaan vertailun mukaan paras ennaltamääritellyn skriptin mukaisesti. Järjestelmä käyttää omaa tietokantaa tallentamaan käyttäjä-botti keskusteluhistorian. Lisäksi boteille voidaan asettaa uniikki dialogimalli, ja niiden profiilista voidaan personoida URL-parametrillä nimi, botin kuvaus ja profiilikuva. Chatbotin tekninen toiminta todettiin tutkimuksella, jossa osallistujat suorittivat annetun tehtävän seuraamalla osittain valmista käsikirjoitusta eri bottien kanssa. Tämän jälkeen osallistujat täyttivät käyttäjäkyselyn liittyen heidän kokemukseensa botin kanssa. Kysely oli suunniteltu paljastamaan mahdolliset eroavaisuudet siinä, kuinka botin käyttäytyminen miellettiin keskustelun aikana. Käyttäjätestin tulokset viittaavat siihen, että chatbotin persoonalla oli vaikutus käyttäjien kokemukseen. Kehitetty järjestelmä siis pystyy mahdollistamaan tutkimusasetelmia, joissa tutkitaan osallistujien reaktioita erilaisten chattibottien persooniin. Jatkotyö kehitetyn chatbotin yhteydessä keskittyy monimutkaisempien käyttötarkoitusten lisäämiseen ja botin vastausten parantamiseen edistyksellisemmän luonnollisen kielen käsittelyn avulla