An analysis of judgemental bias in housing choice

Buying a home is among the most important choices that any individual is likely to make in their lifetime. It has lasting consequences for happiness, well-being and personal finances. Yet, given the infrequency with which such decisions are made; the difficulty getting information from an opaque and decentralised marketplace; and the high transactions costs involved, there is a significant risk that decision making may depart from the high standard imposed by the normative economic concept of 'rational choice'. This thesis uses the insights of the economic theory of choice - from behavioural economics in particular - to examine housing choice from a new perspective. It considers the potential for estate agents, knowingly or otherwise, to exploit behavioural biases in decision making to influence preference and, ultimately, choices over housing. This naturally is of interest to estate agents and policy makers involved in housing markets; but most importantly to individuals as decision makers: making better decisions relies on understanding when and where vulnerability to manipulation may lie. Using evidence from a series of classroom experiments with 280 student volunteers and from two online surveys with over 4,000 adult respondents, significant areas where individuals may be consistently vulnerable to manipulation of judgement are found and recorded. In particular, both student and adult respondents are susceptible to biases involving manipulation of the decision making context, known as the choice frame. Students also tend to rely on arbitrary `anchor' points to make value estimates, which results in significantly impaired judgements, even in the presence of incentives for accuracy. Finally, evidence of a significant new form of behavioural bias is found, in which elements of the choice frame have an unexpectedly negative impact on perceptions. This new bias is persistent across several experimental scenarios and is labelled the 'choice pollution effect'

Identifying Factors Influencing Senior Leader Technology Readiness

What influences a person's attitude toward technology varies greatly. Does a person's attitude toward technology changes over time? What factors influence changes in attitude towards technology? This dissertation research provides an understanding of Technology Readiness (TR) over time and the factors influencing resultant conditions. The primary factors explored in this research include group interaction, the role of facilitators and training. This study used the quantitative research paradigm. The principle measure of the effects of the factors was Parasuraman and Colby's Technology Readiness Index (TRI). TR provided a mechanism to evaluate factors influencing Senior Leader Technology Readiness. Technology Readiness is predominantly about an individual’s willingness to adopt or embrace technology. TR is a set of technological beliefs and asserts ones technological competence (Parasuraman, 2000). Understanding individual TR and the propensity for technology adoption is important, particularly in organizations where technology is critical to success. Gartner predicts by 2017, half of employers will require employees to provide their own device for work. (Gartner 2013). Tangentially, mobile initiatives are putting pressure on the work force to use and understand technology. From a practitioner’s standpoint, how do companies know where current employees or future candidates stand regarding their technology competence and importantly the willingness to adopt? Parasuraman and Colby provided empirical evidence, through their quantitative and qualitative research, that individuals possess both positive and negative technology beliefs. This research examines whether cohort-style learning, electronic delivery of information and informal training influences a person's TR. The results of this study indicate two dimensions were consistent across the study and two dimensions (innovativeness and discomfort) varied between the initial and last data collection points. Both of these latter two dimensions displayed statistical significance between the two data collection points. Additionally, two of the dimensions (innovativeness and optimism) predicted an individual’s willingness to use their iPad by providing a statistically significant correlation between these two dimensions and device application downloads. Lastly, the treatment group receiving both treatments accounted for a statistically significant Technology Readiness change

New media, new citizens: the terms and conditions of online youth civic engagement.

The increasingly salient role of new media in young people's lives has led to a debate about the potential of the internet as a means of political communication and youth participation. While a growing body of scholarship has engaged 'Nith the issue, there is lack of empirical research linking young people's civic motivations to their internet uses, and in particular to their evaluations, as users, of UK civic websites. This thesis brings together the study of youth civic engagement and the practice of user experience in order to explore the civic factors and website elements that motivate young people to participate via the internet. Employing a large survey and a qualitative study of a purposively sampled community of young citizens and internet users, the research explores youth civic needs and how these translate into specific uses of the web. Furthermore, a comprehensive content analysis of twenty civic websites is juxtaposed with a user experience study, in order to facilitate a dialogue between the online text and the users. The core argument of this study is that young people are willing to engage with public affairs via civic websites as long as a series of "terms and conditions" are met that would make this engagement meaningful to them. These include the existence of visible benefits or outcomes from the participation process and the relevance of the issue to the individual's lifeworld. It is argued that the preconditions set by these young people constitute a coherent paradigm of an essentially consumerist approach to civic engagement; a mode of online political communication that is based around convenience, personalisation and emotional engagement. However, a feeling of civic loneliness was also manifest in the participants' narratives and there were strong indications that any sense of alienation should not be attributed to apathy, but to a fundamental scepticism about the ability of the individual to make a difference at the social level. The evidence suggests that, while technology has a role in providing users with accessible and effective online tools, the root cause of the problem may be in the social structures of the civic culture, and particUlarly in the mechanisms of political socialisation that facilitate civic motivation. Hence, the study reaffirms the importance of the affective, symbolic and political dimensions of participation and argues that these need to be integrated along with traditional (technological and psychological) elements of user experience in order to achieve civic usability

Proposal of a web site engagement scale and research model. Analysis of the influence of intra web site comparative behaviour

A Web site engagement scale is suggested that serves as the basis of a two part-model. The first part studies the influence of the online comparative behaviour of consumers on Web site engagement using data obtained from respondents that selected a holiday package on an online travel agency capable of remotely tracing and recording their intra-Web page and intra-Web site behaviour. The second part of the model studies the influence of Web site engagement on consequences highly relevant for online marketers. The results confirm that the Web site engagement construct has five dimensions: positive affect, focused attention, challenge, curiosity and involvement. Likewise antecedents and consequences of Web site engagement are confirmed. The model is estimated with partial least squares path modelling (PLSPM).En esta investigación se propone una escala de “enganche con sitios Web” que sirve de base para un modelo con dos partes. En la primera parte se estudia la influencia del comportamiento comparativo online de consumidores utilizando datos obtenidos a partir de encuestados que escogieron un paquete vacacional en una agencia de viajes online capaz de registrar remotamente el comportamiento intra-página Web e intra-sitio Web. En la segunda parte del modelo se estudia la influencia del constructo enganche con sitios Web sobre consecuencias de relevancia para online marketers. Los resultados confirman que el constructo enganche con sitios Web tiene cinco dimensiones: afecto positivo, atención centrada, curiosidad, implicación y reto. Asimismo se confirman antecedentes y consecuencias de este constructo. La metodología de estimación se basa sobre modelización estructural con partial least squares path modelling (PLSPM)

New media, new citizens : the terms and conditions of online youth civic engagement

The increasingly salient role of new media in young people's lives has led to a debate about the potential of the internet as a means of political communication and youth participation. While a growing body of scholarship has engaged 'Nith the issue, there is lack of empirical research linking young people's civic motivations to their internet uses, and in particular to their evaluations, as users, of UK civic websites. This thesis brings together the study of youth civic engagement and the practice of user experience in order to explore the civic factors and website elements that motivate young people to participate via the internet. Employing a large survey and a qualitative study of a purposively sampled community of young citizens and internet users, the research explores youth civic needs and how these translate into specific uses of the web. Furthermore, a comprehensive content analysis of twenty civic websites is juxtaposed with a user experience study, in order to facilitate a dialogue between the online text and the users. The core argument of this study is that young people are willing to engage with public affairs via civic websites as long as a series of "terms and conditions" are met that would make this engagement meaningful to them. These include the existence of visible benefits or outcomes from the participation process and the relevance of the issue to the individual's lifeworld. It is argued that the preconditions set by these young people constitute a coherent paradigm of an essentially consumerist approach to civic engagement; a mode of online political communication that is based around convenience, personalisation and emotional engagement. However, a feeling of civic loneliness was also manifest in the participants' narratives and there were strong indications that any sense of alienation should not be attributed to apathy, but to a fundamental scepticism about the ability of the individual to make a difference at the social level. The evidence suggests that, while technology has a role in providing users with accessible and effective online tools, the root cause of the problem may be in the social structures of the civic culture, and particUlarly in the mechanisms of political socialisation that facilitate civic motivation. Hence, the study reaffirms the importance of the affective, symbolic and political dimensions of participation and argues that these need to be integrated along with traditional (technological and psychological) elements of user experience in order to achieve civic usability.EThOS - Electronic Theses Online ServiceGBUnited Kingdo