What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

SemEval-2020 Task 12: Multilingual Offensive Language Identification in Social Media (OffensEval 2020)

We present the results and main findings of SemEval-2020 Task 12 on Multilingual Offensive Language Identification in Social Media (OffensEval 2020). The task involves three subtasks corresponding to the hierarchical taxonomy of the OLID schema (Zampieri et al., 2019a) from OffensEval 2019. The task featured five languages: English, Arabic, Danish, Greek, and Turkish for Subtask A. In addition, English also featured Subtasks B and C. OffensEval 2020 was one of the most popular tasks at SemEval-2020 attracting a large number of participants across all subtasks and also across all languages. A total of 528 teams signed up to participate in the task, 145 teams submitted systems during the evaluation period, and 70 submitted system description papers.Comment: Proceedings of the International Workshop on Semantic Evaluation (SemEval-2020

Analyzing tourist data on Twitter: a case study in the province of Granada at Spain

This work has been funded by the Spanish Ministerio de Economía y Competitividad under project TIN2016-77902-C3-2-P, and the European Regional Development Fund (ERDF-FEDER)

Emotion Embeddings \unicode{x2014} Learning Stable and Homogeneous Abstractions from Heterogeneous Affective Datasets

Human emotion is expressed in many communication modalities and media formats and so their computational study is equally diversified into natural language processing, audio signal analysis, computer vision, etc. Similarly, the large variety of representation formats used in previous research to describe emotions (polarity scales, basic emotion categories, dimensional approaches, appraisal theory, etc.) have led to an ever proliferating diversity of datasets, predictive models, and software tools for emotion analysis. Because of these two distinct types of heterogeneity, at the expressional and representational level, there is a dire need to unify previous work on increasingly diverging data and label types. This article presents such a unifying computational model. We propose a training procedure that learns a shared latent representation for emotions, so-called emotion embeddings, independent of different natural languages, communication modalities, media or representation label formats, and even disparate model architectures. Experiments on a wide range of heterogeneous affective datasets indicate that this approach yields the desired interoperability for the sake of reusability, interpretability and flexibility, without penalizing prediction quality. Code and data are archived under https://doi.org/10.5281/zenodo.7405327 .Comment: 18 pages, 6 figure

Building Towards Automated Cyberbullying Detection: A Comparative Analysis

The increased use of social media between digitally anonymous users, sharing their thoughts and opinions, can facilitate participation and collaboration. However, it’s this anonymity feature which gives users freedom of speech and allows them to conduct activities without being judged by others can also encourage cyberbullying and hate speech. Predators can hide their identity and reach a wide range of audience anytime and anywhere. According to the detrimental effect of cyberbullying, there is a growing need for cyberbullying detection approaches. In this survey paper, a comparative analysis of the automated cyberbullying techniques from different perspectives is discussed including data annotation, data pre-processing and feature engineering. In addition, the importance of emojis in expressing emotions as well as their influence on sentiment classification and text comprehension lead us to discuss the role of incorporating emojis in the process of cyberbullying detection and their influence on the detection performance. Furthermore, the different domains for using Self-Supervised Learning (SSL) as an annotation technique for cyberbullying detection is explored

Developing natural language processing instruments to study sociotechnical systems

Identifying temporal linguistic patterns and tracing social amplification across communities has always been vital to understanding modern sociotechnical systems. Now, well into the age of information technology, the growing digitization of text archives powered by machine learning systems has enabled an enormous number of interdisciplinary studies to examine the coevolution of language and culture. However, most research in that domain investigates formal textual records, such as books and newspapers. In this work, I argue that the study of conversational text derived from social media is just as important. I present four case studies to identify and investigate societal developments in longitudinal social media streams with high temporal resolution spanning over 100 languages. These case studies show how everyday conversations on social media encode a unique perspective that is often complementary to observations derived from more formal texts. This unique perspective improves our understanding of modern sociotechnical systems and enables future research in computational linguistics, social science, and behavioral science

An Empirical Study of Offensive Language in Online Interactions

In the past decade, usage of social media platforms has increased significantly. People use these platforms to connect with friends and family, share information, news and opinions. Platforms such as Facebook, Twitter are often used to propagate offensive and hateful content online. The open nature and anonymity of the internet fuels aggressive and inflamed conversations. The companies and federal institutions are striving to make social media cleaner, welcoming and unbiased. In this study, we first explore the underlying topics in popular offensive language datasets using statistical and neural topic modeling. The current state-of-the-art models for aggression detection only present a toxicity score based on the entire post. Content moderators often have to deal with lengthy texts without any word-level indicators. We propose a neural transformer approach for detecting the tokens that make a particular post aggressive. The pre-trained BERT model has achieved state-of-the-art results in various natural language processing tasks. However, the model is trained on general-purpose corpora and lacks aggressive social media linguistic features. We propose fBERT, a retrained BERT model with over $1.4$ million offensive tweets from the SOLID dataset. We demonstrate the effectiveness and portability of fBERT over BERT in various shared offensive language detection tasks. We further propose a new multi-task aggression detection (MAD) framework for post and token-level aggression detection using neural transformers. The experiments confirm the effectiveness of the multi-task learning model over individual models; particularly when the number of training data is limited