Breaking the News: First Impressions Matter on Online News

A growing number of people are changing the way they consume news, replacing the traditional physical newspapers and magazines by their virtual online versions or/and weblogs. The interactivity and immediacy present in online news are changing the way news are being produced and exposed by media corporations. News websites have to create effective strategies to catch people's attention and attract their clicks. In this paper we investigate possible strategies used by online news corporations in the design of their news headlines. We analyze the content of 69,907 headlines produced by four major global media corporations during a minimum of eight consecutive months in 2014. In order to discover strategies that could be used to attract clicks, we extracted features from the text of the news headlines related to the sentiment polarity of the headline. We discovered that the sentiment of the headline is strongly related to the popularity of the news and also with the dynamics of the posted comments on that particular news.Comment: The paper appears in ICWSM 201

The Next Chapter: A Study of Large Language Models in Storytelling

To enhance the quality of generated stories, recent story generation models have been investigating the utilization of higher-level attributes like plots or commonsense knowledge. The application of prompt-based learning with large language models (LLMs), exemplified by GPT-3, has exhibited remarkable performance in diverse natural language processing (NLP) tasks. This paper conducts a comprehensive investigation, utilizing both automatic and human evaluation, to compare the story generation capacity of LLMs with recent models across three datasets with variations in style, register, and length of stories. The results demonstrate that LLMs generate stories of significantly higher quality compared to other story generation models. Moreover, they exhibit a level of performance that competes with human authors, albeit with the preliminary observation that they tend to replicate real stories in situations involving world knowledge, resembling a form of plagiarism.Comment: Accepted to INLG202