Education 2.0: Exploring the challenges of Corvinus University in the long tail economy of global higher education

Our basic storyline is how the business and economics higher education landscape has changed with the introduction of the Bologna programs. We borrowed the fashionable long tail concept from e-business, and used it for modeling the new landscape of internationalization of universities. Internationalization, mobility, and the appearance of the internet generation at the gates of our universities in our opinion has brought us to a new e-era which, appropriately to our web analogies we might as well call Education 2.0.In our paper first we show the characteristics of the long tail model of the Bologna-based European higher education and potential messages for strategy making in this environment. We illustrate that benchmarking university strategies situated in the head of the long tail model will not always provide strategic guidance for universities sitting in the tail. For underlining some key concerns in the Hungarian niche, we used Corvinus University as a case study to illustrate some untapped challenges of the Hungarian Bologna reform. We explored three areas which are crucial elements of the “tail” strategy in our opinion: a) the influence of state regulation, b) social situations and impacts and c) internal university capabilities

Private Regulation by Platform Operators – Implications for Usage Intensity

Platforms operators act as private regulators to increase usage and maximize profits. Their goals depend on the development of the platform: overcoming the chicken-egg problem early on requires attracting platform participants while quality becomes more important later on. Private regulators influence third-party business models, entry barriers, and usage intensity. We analyze how drivers of usage intensity on Facebook’s application platform were affected by a policy change that increased quality incentives for applications. This change led to the number of installations of each application becoming less important, applications in more concentrated sub-markets achieving higher usage, and applications staying attractive for longer

Managing exploratory innovation

Although the concept of exploration has been widely used in management research since James March's seminal article, the literature on exploration remains rather fuzzy. The question of exploration is dominated by the literature on ambidexterity but this research actually says little about concretely managing exploratory innovation itself, although this appears to be a central concern of most industrial firms today. Based on a material (twenty presentations made in a research seminar the authors have organized in the last two years) and a critical review of the literature, this paper provides new theoretical and managerial insights on the management of exploratory innovation. We first identify three complementary perspectives: 1. Managing knowledge for exploration, 2. Organizing for exploration, and 3. Creating new value spaces. Secondly, we recommend focusing the management of exploratory innovation on the following two processes: identifying an exploratory field, creating new opportunities via experimentation.Exploration, management of innovation, knowledge, value spaces

Surprising Subscriptions: How Electronic Journal Publishing Has Affected the Partnership Among Subscription Agents, Publishers and Librarians

This compilation is a mixture of papers submitted by speakers and text derived from notes taken by the moderator and Mary Hawks of the University of Arkansas for Medical Sciences Library and has been reviewed by the participants

Moral Intuitions and Organizational Culture

Many efforts to understand and respond to a succession of corporate scandals over the last few years have underscored the importance of organizational culture in shaping the behavior of individuals. This focus reflects appreciation that even if an organization has adopted elaborate rules and policies designed to ensure legal compliance and ethical behavior, those pronouncements will be ineffective if other norms and incentives promote contrary conduct. Responding to the call for creating and sustaining an ethical culture in organizations requires appreciating the subtle ways in which various characteristics of an organization may work in tandem or at cross-purposes in shaping behavior. The idea is to identify the influences likely to be most important, analyze how people are apt to respond to them, and revise them if necessary so that they create the right kinds of incentives when individuals are deciding how to act. This can be a tall order even if we assume that most behavior is the result of a deliberative process that weighs multiple risks and rewards. It’s even more daunting if we accept the notion that conscious deliberation typically plays but a minor role in shaping behavior. A focus on what two scholars describe as “the unbearable automaticity of being” posits that most of a person’s everyday life is determined not by conscious intentions and deliberate choices but by mental processes outside of conscious awareness. In this article, I discuss a particular strand of research that is rooted in the study of non-conscious mental processes, and consider its implications for ethics and culture in the organizational setting. This is work on the process that we use to identify and respond to situations that raise what we think of as distinctly moral questions. A growing body of research suggests that a large portion of this process involves automatic non-conscious cognitive and emotional reactions rather than conscious deliberation. One way to think of these reactions is that they reflect reliance on moral intuitions. When such intuitions arise, we don’t engage in moral reasoning in order to arrive at a conclusion. Instead, we do so in order to justify a conclusion that we’ve already reached. In other words, moral conclusions precede, rather than follow, moral reasoning. If this research accurately captures much of our moral experience, what does it suggest about what’s necessary to foster an ethical organizational culture? At first blush, the implications seem unsettling. The non-conscious realm is commonly associated with irrational and arbitrary impulses, and morality often is characterized as the hard-won achievement of reason over these unruly forces. If most of our moral judgments are the product of non-conscious processes, how can we hope to understand, much less influence, our moral responses? Are moral reactions fundamentally inscrutable and beyond appeals to reason? If reason has no persuasive force, does appreciation of the non-conscious source of our moral judgments suggest that any effort to promote ethical conduct must rest on a crude behaviorism that manipulates penalties and rewards? I believe that acknowledging the prominent role of non-conscious processes in shaping moral responses need not inevitably lead either to fatalism or Skinnerian behaviorism. Research has begun to shed light on how these processes operate. Related work has suggested how our moral responses may be rooted in human evolution. This perspective focuses on the ways in which our capacity for moral judgment is embedded in physical and mental processes that have provided an adaptive advantage in human evolution. These bodies of research contribute to a richer portrait of human cognition and behavior that can be valuable in thinking about how to promote ethical awareness and conduct. As Owen Flanagan has put it, “seeing clearly the kinds of persons we are is a necessary condition for any productive ethical reflection.” If there were such a thing as a normative theory of human movement, it would be futile if it exhorted us to fly. Efforts to create an organizational culture that encouraged people to fly would be doomed as well. In thinking about ethics, we need to have a sense of what lies between simply accommodating what we tend to do and demanding that we fly. My hope is that this article takes a small step in that direction

International technology transfer: building theory from a multiple case-study in the aircraft industry

International technology transfer occurs frequently in international operations, for example in\ud cases of foreign direct investment where companies set-up existing manufacturing lines in new\ud locations. It also occurs in situations of international outsourcing where a new supplier receives\ud product and/or production process information. This technology transfer process often leads to\ud difficulties, for example delays and much higher costs than anticipated. To gain insight into the\ud causes of these difficulties we used a grounded theory approach to describe the process of\ud international production technology transfer. We conducted four case studies in the aircraft\ud industry and analyzed the problems that occurred. We found that technology transfer consists of\ud three phases: preparation, installation and utilization. These three phases are influenced by three\ud types of factors: technological, organizational and environmental. The combination of activities\ud with factors enables an integrated view on international technology transfer. We found that the\ud amount of technology, the accuracy of information, and the extent of organizational and\ud environmental differences have a large impact on the efficiency of the technology transfer\ud process

Web 2.0 technologies for learning: the current landscape – opportunities, challenges and tensions

This is the first report from research commissioned by Becta into Web 2.0 technologies for learning at Key Stages 3 and 4. This report describes findings from an additional literature review of the then current landscape concerning learner use of Web 2.0 technologies and the implications for teachers, schools, local authorities and policy makers

Managing uncertainty:financial, actuarial and statistical modelling.

present value; Value; Actuarial;

Delivering ‘Effortless Experience’ Across Borders: Managing Internal Consistency in Professional Service Firms

This article explores how professional service firms manage across borders. When clients require consistent services delivered across multiple locations, especially across borders, then firms need to develop an organization that is sufficiently flexible to be able to support such consistent service delivery. Our discussion is illustrated by the globalization process of law firms. We argue that the globalization of large corporate law firms primarily takes place in terms of investments in the development of protocols, processes and practices that enhance internal consistency such that clients receive an ‘effortless experience’ of the service across multiple locations worldwide. Over the longer term the ability to deliver such effortless experience is dependent upon meaningful integration within and across the firm. Firms that achieve this are building a source of sustainable competitive advantage