Theories for influencer identification in complex networks

In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the entire network, these influencers were observed to be able to shape the collective dynamics of large populations in different contexts. As such, the successful identification of influencers should have profound implications in various real-world spreading dynamics such as viral marketing, epidemic outbreaks and cascading failure. In this chapter, we first summarize the centrality-based approach in finding single influencers in complex networks, and then discuss the more complicated problem of locating multiple influencers from a collective point of view. Progress rooted in collective influence theory, belief-propagation and computer science will be presented. Finally, we present some applications of influencer identification in diverse real-world systems, including online social platforms, scientific publication, brain networks and socioeconomic systems.Comment: 24 pages, 6 figure

Scalable Algorithms for the Analysis of Massive Networks

Die Netzwerkanalyse zielt darauf ab, nicht-triviale Erkenntnisse aus vernetzten Daten zu gewinnen. Beispiele für diese Erkenntnisse sind die Wichtigkeit einer Entität im Verhältnis zu anderen nach bestimmten Kriterien oder das Finden des am besten geeigneten Partners für jeden Teilnehmer eines Netzwerks - bekannt als Maximum Weighted Matching (MWM). Da der Begriff der Wichtigkeit an die zu betrachtende Anwendung gebunden ist, wurden zahlreiche Zentralitätsmaße eingeführt. Diese Maße stammen hierbei aus Jahrzehnten, in denen die Rechenleistung sehr begrenzt war und die Netzwerke im Vergleich zu heute viel kleiner waren. Heute sind massive Netzwerke mit Millionen von Kanten allgegenwärtig und eine triviale Berechnung von Zentralitätsmaßen ist oft zu zeitaufwändig. Darüber hinaus ist die Suche nach der Gruppe von k Knoten mit hoher Zentralität eine noch kostspieligere Aufgabe. Skalierbare Algorithmen zur Identifizierung hochzentraler (Gruppen von) Knoten in großen Graphen sind von großer Bedeutung für eine umfassende Netzwerkanalyse. Heutigen Netzwerke verändern sich zusätzlich im zeitlichen Verlauf und die effiziente Aktualisierung der Ergebnisse nach einer Änderung ist eine Herausforderung. Effiziente dynamische Algorithmen sind daher ein weiterer wesentlicher Bestandteil moderner Analyse-Pipelines. Hauptziel dieser Arbeit ist es, skalierbare algorithmische Lösungen für die zwei oben genannten Probleme zu finden. Die meisten unserer Algorithmen benötigen Sekunden bis einige Minuten, um diese Aufgaben in realen Netzwerken mit bis zu Hunderten Millionen von Kanten zu lösen, was eine deutliche Verbesserung gegenüber dem Stand der Technik darstellt. Außerdem erweitern wir einen modernen Algorithmus für MWM auf dynamische Graphen. Experimente zeigen, dass unser dynamischer MWM-Algorithmus Aktualisierungen in Graphen mit Milliarden von Kanten in Millisekunden bewältigt.Network analysis aims to unveil non-trivial insights from networked data by studying relationship patterns between the entities of a network. Among these insights, a popular one is to quantify the importance of an entity with respect to the others according to some criteria. Another one is to find the most suitable matching partner for each participant of a network knowing the pairwise preferences of the participants to be matched with each other - known as Maximum Weighted Matching (MWM). Since the notion of importance is tied to the application under consideration, numerous centrality measures have been introduced. Many of these measures, however, were conceived in a time when computing power was very limited and networks were much smaller compared to today's, and thus scalability to large datasets was not considered. Today, massive networks with millions of edges are ubiquitous, and a complete exact computation for traditional centrality measures are often too time-consuming. This issue is amplified if our objective is to find the group of k vertices that is the most central as a group. Scalable algorithms to identify highly central (groups of) vertices on massive graphs are thus of pivotal importance for large-scale network analysis. In addition to their size, today's networks often evolve over time, which poses the challenge of efficiently updating results after a change occurs. Hence, efficient dynamic algorithms are essential for modern network analysis pipelines. In this work, we propose scalable algorithms for identifying important vertices in a network, and for efficiently updating them in evolving networks. In real-world graphs with hundreds of millions of edges, most of our algorithms require seconds to a few minutes to perform these tasks. Further, we extend a state-of-the-art algorithm for MWM to dynamic graphs. Experiments show that our dynamic MWM algorithm handles updates in graphs with billion edges in milliseconds

LATTE: Application Oriented Social Network Embedding

In recent years, many research works propose to embed the network structured data into a low-dimensional feature space, where each node is represented as a feature vector. However, due to the detachment of embedding process with external tasks, the learned embedding results by most existing embedding models can be ineffective for application tasks with specific objectives, e.g., community detection or information diffusion. In this paper, we propose study the application oriented heterogeneous social network embedding problem. Significantly different from the existing works, besides the network structure preservation, the problem should also incorporate the objectives of external applications in the objective function. To resolve the problem, in this paper, we propose a novel network embedding framework, namely the "appLicAtion orienTed neTwork Embedding" (Latte) model. In Latte, the heterogeneous network structure can be applied to compute the node "diffusive proximity" scores, which capture both local and global network structures. Based on these computed scores, Latte learns the network representation feature vectors by extending the autoencoder model model to the heterogeneous network scenario, which can also effectively unite the objectives of network embedding and external application tasks. Extensive experiments have been done on real-world heterogeneous social network datasets, and the experimental results have demonstrated the outstanding performance of Latte in learning the representation vectors for specific application tasks.Comment: 11 Pages, 12 Figures, 1 Tabl