Research Directions, Challenges and Issues in Opinion Mining

Rapid growth of Internet and availability of user reviews on the web for any product has provided a need for an effective system to analyze the web reviews. Such reviews are useful to some extent, promising both the customers and product manufacturers. For any popular product, the number of reviews can be in hundreds or even thousands. This creates difficulty for a customer to analyze them and make important decisions on whether to purchase the product or to not. Mining such product reviews or opinions is termed as opinion mining which is broadly classified into two main categories namely facts and opinions. Though there are several approaches for opinion mining, there remains a challenge to decide on the recommendation provided by the system. In this paper, we analyze the basics of opinion mining, challenges, pros & cons of past opinion mining systems and provide some directions for the future research work, focusing on the challenges and issues

AN APPROACH TO SENTIMENT ANALYSIS –THE CASE OF AIRLINE QUALITY RATING

Sentiment mining has been commonly associated with the analysis of a text string to determine whether a corpus is of a negative or positive opinion. Recently, sentiment mining has been extended to address problems such as distinguishing objective from subjective propositions, and determining the sources and topics of different opinions expressed in textual data sets such as web blogs, tweets, message board reviews, and news. Companies can leverage opinion polarity and sentiment topic recognition to gain a deeper understanding of the drivers and the overall scope of sentiments. These insights can advance competitive intelligence, improve customer service, attain better brand image, and enhance competitiveness. This research paper proposes a sentiment mining approach which detects sentiment polarity and sentiment topic from text. The approach includes a sentiment topic recognition model that is based on Correlated Topics Models (CTM) with Variational Expectation-Maximization (VEM) algorithm. We validate the effectiveness and efficiency of this model using airline data from Twitter. We also examine the reputation of three major airlines by computing their Airline Quality Rating (AQR) based on the output from our approach

Sentiment Analysis of Spanish Words of Arabic Origin Related to Islam: A Social Network Analysis

With the arrival of Muslims in 711 till their expulsion in the 1600s, Arabic language was present in Spain for more than eight centuries. Although social networks have become a valuable resource for mining sentiments, there is no previous research investigating the layman’s sentiment towards Spanish words of Arabic etymology related to Islamic terminology. This study aim at analyzing Spanish words of Arabic origin related to Islam. A random sample of 4586 out of 45860 tweets was used to evaluate general sentiment towards some Spanish words of Arabic origin related to Islam. An expert-predefined Spanish lexicon of around 6800 seed adjectives was used to conduct the analysis. Results indicate a generally positive sentiment towards several Spanish words of Arabic etymology related to Islam. By implementing both a qualitative and quantitative methodology to analyze tweets’ sentiments towards Spanish words of Arabic etymology, this research adds breadth and depth to the debate over Arabic linguistic influence on Spanish vocabulary

Implementasi Sentimen Analysis Pengolahan Kata Berbasis Algoritma Map Reduce Menggunakan Hadoop

Sentiment analysis is a field of text and information based research. Text documents in this language come from the web about socialization issues. The method used in this study uses algorithmic maps to calculate from a word that will be used to find a meaning in the context of public opinion. The map algorithm reduces the retrieval of data sets and converts them into a data set, data collection of individuals separated into tuples. The stages of the map algorithm reduce reading input data in the form of text stored in HDFS (Hadoop Distributed File System) then it will be processed according to the key and the value has been changed into tuple form. The next step is to process the shuffel and reduce it which will then produce a process from the data set that is processed. Furthermore, the research data uses sentiment analysis by using a map algorithm to reduce the amount of data that is very goo

Using social media as organizational memory consolidation mechanism according to attention based view theory

Increasingly, organizations are aware that the knowledge generated in organization is a primary factor to remain competitive in the market. The Organizational Memory (OM) conceptualizing how the process of creation, storage and dissemination of knowledge over time can influence the actions and decisions of the organization. For this, it is necessary that the attention of individuals to be targeted and aligned, noticing the stimuli from the environment, and directing the time and cognitive effort towards the decisions to be made in the organization. This scenario, the paper provides a discussion of 22 case studies found in literature that were analyzed using the Attention-Based View of the Firm as a guiding lens. This analysis shows some evidence and relevant implications of the use of Social Media in the organizational context as well as a first theoretical description of how the focus of attention of decision makers influence the development of OM.This work has been supported by CAPES Foundation, Ministry of Education of Brazil and by FCT – Foundation for Science and Technology within the Project Scope UID/CEC/00319/2013.info:eu-repo/semantics/publishedVersio

SENTIMENT STRENGTH AND TOPIC RECOGNITION IN SENTIMENT ANALYSIS

Current sentiment analysis methods focus on determining the sentiment polarities (negative, neutral or positive) in users’ sentiments. However, in order to correctly classify users’ sentiments into their right polarities, the strengths of these sentiments must be considered. In addition to classifying users’ sentiments into their correct polarities, it is important to determine the sources and topics under which users’ sentiments fall. Sentiment strength helps as to understand the levels of customer satisfaction toward products and services. Sentiment topics on the other hand, helps to determine the specific product/service areas associated with user sentiments. This paper proposes two sentiment analysis approaches. First an approach which determines the sentiment strength expressed by consumers in terms of a scale (highly positive, +5 to highly negative, -5) is proposed. The approach includes a novel algorithm to compute the strength of sentiment polarity for each text by including the weights of the words used in the texts. Second, a sentiment mining approach which detects sentiment topic from text is proposed. The approach includes a sentiment topic recognition model that is based on Correlated Topics Models (CTM) with Variational Expectation-Maximization (VEM) algorithm. Finally, the effectiveness and efficiency of these models is validated using airline data from Twitter and customer review dataset from amazon.com --Abstract, p. ii

Stock Prediction Analyzing Investor Sentiments

We are going through a phase of data evolution where a major portion of the data from our daily lives is now been stored on social media platforms. In recent years, social media has become ubiquitous and important for social networking and content sharing. Sentiment analysis and opinion mining is the field of study that analyzes people's opinions, sentiments, evaluations, attitudes, and emotions from written language. In the financial sector, sentiments are also of paramount importance, and this dissertation mainly focuses on the effect of sentiments from investors [3] on the behavior of stocks. The dissertation work leverages social data from Twitter and seeks the sentiment of certain investors. Once the sentiment of the tweets is calculated using an advanced sentiment analyzer, it is used as an additional attribute to the other fundamental properties of the stock. This dissertation demonstrates how incorporating the sentiments improves forecasting accuracy of predicting stock valuation. In addition, various experimental analysis on regression based statistical models are considered which show statistical measures to consider for effectively predicting the closing price of the stock. The Efficient Market Hypothesis (EMH) states that stock market prices are largely driven by additional information and follow a random walk pattern [7, 8, 37, 39, 41]. Though this hypothesis is widely accepted by the research community as a central paradigm governing the markets in general, several people have attempted to extract patterns in the way stock markets behave and respond to external stimuli. We test a hypothesis based on the premise of behavioral economics, that the emotions and moods of individuals basically the sentiments affect their decision-making process, thus, leading to a direct correlation between ?public sentiment? and ?market sentiment? [42, 43, 44, 45]. We first select key investors from Twitter [27, 28] whose sentiments matter and do sentiment analysis on the tweets pertaining to stock related information. Once we retrieve the sentiment for every stock, we combine this information with the other fundamental information about stocks and build different regression-based prediction models to predict their closing price

Video advertisement mining for predicting revenue using random forest

Shaken by the threat of financial crisis in 2008, industries began to work on the topic of predictive analytics to efficiently control inventory levels and minimize revenue risks. In this third-generation age of web-connected data, organizations emphasized the importance of data science and leveraged the data mining techniques for gaining a competitive edge. Consider the features of Web 3.0, where semantic-oriented interaction between humans and computers can offer a tailored service or product to meet consumers\u27 needs by means of learning their preferences. In this study, we concentrate on the area of marketing science to demonstrate the correlation between TV commercial advertisements and sales achievement. Through different data mining and machine-learning methods, this research will come up with one concrete and complete predictive framework to clarify the effects of word of mouth by using open data sources from YouTube. The uniqueness of this predictive model is that we adopt the sentiment analysis as one of our predictors. This research offers a preliminary study on unstructured marketing data for further business use

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Purpose-This study aims to conceptualise the panic buying behaviour of consumers in the UK during the novel COVID-19 crisis, using the assemblage approach as it is non-deterministic and relational and affords new ways of understanding the phenomenon. Design/methodology/approach-The study undertakes a digital ethnography approach and content analysis of Twitter data. A total of 6,803 valid tweets were collected over the perio