Attentive Aspect Modeling for Review-aware Recommendation

In recent years, many studies extract aspects from user reviews and integrate them with ratings for improving the recommendation performance. The common aspects mentioned in a user's reviews and a product's reviews indicate indirect connections between the user and product. However, these aspect-based methods suffer from two problems. First, the common aspects are usually very sparse, which is caused by the sparsity of user-product interactions and the diversity of individual users' vocabularies. Second, a user's interests on aspects could be different with respect to different products, which are usually assumed to be static in existing methods. In this paper, we propose an Attentive Aspect-based Recommendation Model (AARM) to tackle these challenges. For the first problem, to enrich the aspect connections between user and product, besides common aspects, AARM also models the interactions between synonymous and similar aspects. For the second problem, a neural attention network which simultaneously considers user, product and aspect information is constructed to capture a user's attention towards aspects when examining different products. Extensive quantitative and qualitative experiments show that AARM can effectively alleviate the two aforementioned problems and significantly outperforms several state-of-the-art recommendation methods on top-N recommendation task.Comment: Camera-ready manuscript for TOI

Towards the development of an explainable e-commerce fake review index: An attribute analytics approach

Instruments of corporate risk and reputation assessment tools are quintessentially developed on structured quantitative data linked to financial ratios and macroeconomics. An emerging stream of studies has challenged this norm by demonstrating improved risk assessment and model prediction capabilities through unstructured textual corporate data. Fake online consumer reviews pose serious threats to a business’ competitiveness and sales performance, directly impacting revenue, market share, brand reputation and even survivability. Research has shown that as little as three negative reviews can lead to a potential loss of 59.2 % of customers. Amazon, as the largest e-commerce retail platform, hosts over 85,000 small-to-medium-size (SME) retailers (UK), selling over fifty percent of Amazon products worldwide. Despite Amazon's best efforts, fake reviews are a growing problem causing financial and reputational damage at a scale never seen before. While large corporations are better equipped to handle these problems more efficiently, SMEs become the biggest victims of these scam tactics. Following the principles of attribute (AA) and responsible (RA) analytics, we present a novel hybrid method for indexing enterprise risk that we call the Fake Review Index (). The proposed modular approach benefits from a combination of structured review metadata and semantic topic index derived from unstructured product reviews. We further apply LIME to develop a Confidence Score, demonstrating the importance of explainability and openness in contemporary analytics within the OR domain. Transparency, explainability and simplicity of our roadmap to a hybrid modular approach offers an attractive entry platform for practitioners and managers from the industry

Exploiting Class Labels to Boost Performance on Embedding-based Text Classification

Text classification is one of the most frequent tasks for processing textual data, facilitating among others research from large-scale datasets. Embeddings of different kinds have recently become the de facto standard as features used for text classification. These embeddings have the capacity to capture meanings of words inferred from occurrences in large external collections. While they are built out of external collections, they are unaware of the distributional characteristics of words in the classification dataset at hand, including most importantly the distribution of words across classes in training data. To make the most of these embeddings as features and to boost the performance of classifiers using them, we introduce a weighting scheme, Term Frequency-Category Ratio (TF-CR), which can weight high-frequency, category-exclusive words higher when computing word embeddings. Our experiments on eight datasets show the effectiveness of TF-CR, leading to improved performance scores over the well-known weighting schemes TF-IDF and KLD as well as over the absence of a weighting scheme in most cases.Comment: CIKM 202

Neural Approaches to Relational Aspect-Based Sentiment Analysis. Exploring generalizations across words and languages

Jebbara S. Neural Approaches to Relational Aspect-Based Sentiment Analysis. Exploring generalizations across words and languages. Bielefeld: Universität Bielefeld; 2020.Everyday, vast amounts of unstructured, textual data are shared online in digital form. Websites such as forums, social media sites, review sites, blogs, and comment sections offer platforms to express and discuss opinions and experiences. Understanding the opinions in these resources is valuable for e.g. businesses to support market research and customer service but also individuals, who can benefit from the experiences and expertise of others. In this thesis, we approach the topic of opinion extraction and classification with neural network models. We regard this area of sentiment analysis as a relation extraction problem in which the sentiment of some opinion holder towards a certain aspect of a product, theme, or event needs to be extracted. In accordance with this framework, our main contributions are the following: 1. We propose a full system addressing all subtasks of relational sentiment analysis. 2. We investigate how semantic web resources can be leveraged in a neural-network-based model for the extraction of opinion targets and the classification of sentiment labels. Specifically, we experiment with enhancing pretrained word embeddings using the lexical resource WordNet. Furthermore, we enrich a purely text-based model with SenticNet concepts and observe an improvement for sentiment classification. 3. We examine how opinion targets can be automatically identified in noisy texts. Customer reviews, for instance, are prone to contain misspelled words and are difficult to process due to their domain-specific language. We integrate information about the character structure of a word into a sequence labeling system using character-level word embeddings and show their positive impact on the system's performance. We reveal encoded character patterns of the learned embeddings and give a nuanced view of the obtained performance differences. 4. Opinion target extraction usually relies on supervised learning approaches. We address the lack of available annotated data for specific languages by proposing a zero-shot cross-lingual approach for the extraction of opinion target expressions. We leverage multilingual word embeddings that share a common vector space across various languages and incorporate these into a convolutional neural network architecture. Our experiments with 5 languages give promising results: We can successfully train a model on annotated data of a source language and perform accurate prediction on a target language without ever using any annotated samples in that target language

Graphing else matters: exploiting aspect opinions and ratings in explainable graph-based recommendations

The success of neural network embeddings has entailed a renewed interest in using knowledge graphs for a wide variety of machine learning and information retrieval tasks. In particular, current recommendation methods based on graph embeddings have shown state-of-the-art performance. These methods commonly encode latent rating patterns and content features. Different from previous work, in this paper, we propose to exploit embeddings extracted from graphs that combine information from ratings and aspect-based opinions expressed in textual reviews. We then adapt and evaluate state-of-the-art graph embedding techniques over graphs generated from Amazon and Yelp reviews on six domains, outperforming baseline recommenders. Our approach has the advantage of providing explanations which leverage aspect-based opinions given by users about recommended items. Furthermore, we also provide examples of the applicability of recommendations utilizing aspect opinions as explanations in a visualization dashboard, which allows obtaining information about the most and least liked aspects of similar users obtained from the embeddings of an input graph

SSentiaA: A Self-Supervised Sentiment Analyzer for Classification From Unlabeled Data

In recent years, supervised machine learning (ML) methods have realized remarkable performance gains for sentiment classification utilizing labeled data. However, labeled data are usually expensive to obtain, thus, not always achievable. When annotated data are unavailable, the unsupervised tools are exercised, which still lag behind the performance of supervised ML methods by a large margin. Therefore, in this work, we focus on improving the performance of sentiment classification from unlabeled data. We present a self-supervised hybrid methodology SSentiA (Self-supervised Sentiment Analyzer) that couples an ML classifier with a lexicon-based method for sentiment classification from unlabeled data. We first introduce LRSentiA (Lexical Rule-based Sentiment Analyzer), a lexicon-based method to predict the semantic orientation of a review along with the confidence score of prediction. Utilizing the confidence scores of LRSentiA, we generate highly accurate pseudo-labels for SSentiA that incorporates a supervised ML algorithm to improve the performance of sentiment classification for less polarized and complex reviews. We compare the performances of LRSentiA and SSSentA with the existing unsupervised, lexicon-based and self-supervised methods in multiple datasets. The LRSentiA performs similarly to the existing lexicon-based methods in both binary and 3-class sentiment analysis. By combining LRSentiA with an ML classifier, the hybrid approach SSentiA attains 10%–30% improvements in macro F1 score for both binary and 3-class sentiment analysis. The results suggest that in domains where annotated data are unavailable, SSentiA can significantly improve the performance of sentiment classification. Moreover, we demonstrate that using 30%–60% annotated training data, SSentiA delivers similar performances of the fully labeled training dataset