BinCam:designing for engagement with Facebook for behavior change

Abstract. In this paper we continue work to investigate how we can engage young adults in behaviors of recycling and the prevention of food waste through social media and persuasive and ubiquitous computing systems. Our previous work with BinCam, a two-part design combining a system for the collection of waste-related behaviors with a Facebook application, suggested that although this ubiquitous system could raise awareness of recycling behavior, engagement with social media remained low. In this paper we reconsider our design in terms of engagement, examining both the theoretical and practical ways in which engagement can be designed for. This paper presents findings from a new user study exploring the redesign of the social media interface following this analysis. By incorporating elements of gamification, social support and improved data visualization, we contribute insights on the relative potential of these techniques to engage individuals across the lifespan of a system’s deployment

La elección de intensificaciones del Grado de Informática de la Escuela Superior de Informática de la Universidad de Castilla-La Mancha y el perfil del estudiante de cada una

En este trabajo se analiza la evolución de la elección de cada una de las intensificaciones que se imparten en el Grado de Informática de la Escuela Superior de Informática de Ciudad Real (ESI) de la Universidad de Castilla-La Mancha (UCLM), y se estudia el perfil del estudiante de cada una de ellas. Para ello, se ha recopilado información demográfica y académica durante los últimos cuatro cursos académicos. Además, para intentar caracterizar el perfil del estudiante de cada intensificación, durante el curso actual se han obtenido otros datos del alumnado relacionados con su actitud personal hacia la programación, su propensión a participar y disfrutar de tareas cognitivamente exigentes, su predisposición a adoptar nuevas tecnologías, y su estilo de aprendizaje. Los resultados reflejan diferencias entre los perfiles de cada intensificación, lo que justifica la continuación del trabajo en esta línea durante los próximos cursos, así como la relación de dicho perfil con su desempeño.In this paper we analyze the evolution of the choice of each of the intensifications taught in the Computer Science Degree of the Escuela Superior de Informática de Ciudad Real (ESI) of the University of Castilla-La Mancha (UCLM) and we study the student profile of each of them. For this purpose, demographic and academic information has been collected during the last four academic years. Furthermore, in order to try to characterize the student profile of each intensification, during the current academic year other data have been obtained from the students related to their personal attitude towards programming, their propensity to participate and enjoy cognitively demanding tasks, their predisposition to adopt new technologies, and their learning style. The results reflect differences between the profile of each intensification, which justifies the continuation of the work in this line during the next courses, as well as the relationship of this profile with their performance

Putting the Social in Social Media: How Human Connection Triggers Engagement

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success. In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the characteristics that make a photo and a video interesting

Personality and content preferences on social network sites in South Africa

Worldwide, visual content, such as photos and videos, have increased dramatically on social network sites (SNS), with South Africa being no exception. The purpose of this study was to investigate the relationship between two personality traits – need for cognition and need for affect – and visual and verbal content preference on SNS in South Africa. A survey was conducted and data were obtained from 307 social network site users. The main findings showed that personality does have an influence on SNS users’ preference for visual or verbal content. Implications for both theory and practice are discussed

A Typology of Viral Ad Sharers Using Sentiment Analysis

Viral advertising is the most popular manifestation of viral marketing phenomena. The purpose of this study is to demonstrate sentiment analysis as a promising tool to quantify consumer responses towards branded viral video advertisements and thereupon, propose a sentiment-based typology of viral ad sharers. Results of this experimental study (1) suggest that sentiment-based measures of consumer responses offer better prediction of consumers’ ad sharing intentions compared to the traditional and widely used thought-listing method; and (2) help identify four distinct segments of viral ad sharers (based on the relative strength of ad- and brand-related sentiments), namely: “Active”, “Brand-fanatic”, “Content-hungry”, and “Dormant”, labeled as ABCD typology of viral ad sharers. This study highlights that for creating successful viral campaigns, marketers should consider the distinctive characteristics of these four segments of viral ad sharers (based on their processing of ad content and brand information) to identify the right seeds to initiate a viral campaign

The relationships among Taiwanese youth’s polychronicity, multitasking behavior and perceived learning performance in online learning

BackgroundThe advancement of digital technology implies the importance of polychronic learning. Since polychronicity is not equivalent to multitasking behavior, they need to be considered separately. However, less research has been explored on how polychronicity is related to multitasking behavior in the educational field.ObjectiveTo explore the relationships among polychronicity, multitasking behavior and learning performance (including knowledge acquisition and learning satisfaction) in an online learning environment.MethodsThe relationship among variables was analyzed from 865 responses obtained from a questionnaire survey, and independent sample t tests and SEM analysis were used to examine the research hypotheses.ResultsCollege students showed a higher frequency of multitasking behavior, time tangibility and scheduling preference, and learning satisfaction in multitasking online learning environments than high school students. Additionally, college students were different from high school students on the paths of involvement with people to multitasking behavior (Δ χ2= 5.42, p = 0.02) and scheduling preference to learning satisfaction (Δχ2 = 9.54, p = 0.002).ConclusionThe relationship among polychronicity, multitasking behavior and perceived learning performance in an online learning environment varies by student educational stage

Big data in adolescent psychiatry: Do patients share their psychiatric symptoms on social networking sites?

Background: Fascinating developments in big data technologies and unprecedented diffusion of social networking sites (SNSs) generate unseen opportunities for scientific fields, including psychiatry. This study focuses on the use of SNSs by adolescent psychiatric patients and the potential use of SNS-generated data to help medical practitioners diagnose and treat patients’ mental health. Our objective is to understand and measure the psychiatric and individual conditions in which symptom-sharing occurs on SNSs and the frequency of these conditions. Based on literature, we hypothesized that the perceived value of social network sites positively affects adolescents’ sharing of symptoms on these sites. Subjects and methods: An empirical test of this hypothesis was conducted with a survey of 224 adolescents admitted to a psychiatry clinic in Turkey. The hypothesis was tested using a hierarchical multiple regression analysis. Results: The perceived value of SNSs explained an additional 37.8% of variation in symptom sharing on SNSs above and beyond the control variables, which are gender, age, type of disorder, and amount of internet and SNS use. The findings suggested that adolescents share symptoms on SNSs only if they attribute value to the SNSs that they use. We also found that 72% of adolescents in our sample shared their symptoms on SNSs. Conclusions: There is an attractive opportunity for information technology companies to develop, together with health professionals; data analytics that are able to detect symptoms to support psychiatric diagnoses and pave the way for big-data enabled personalized medicine

Twitter Users’ Privacy Behavior: A Reasoned Action Approach

Social networking sites have become a predominant means of communication across the globe. Activities on these sites generate massive amounts of personal information and raise concerns about its potential abuse. Means designed to protect the user’s privacy and prevent exploitation of confidential data often go unused. In this study, we draw on the theory of planned behavior, a reasoned action approach, to explain intentions to adopt privacy behaviors on social networking sites, with a focus on Twitter users. Consistent with the theory, an online survey of Twitter users ( n = 1,060) found that instrumental and experiential attitudes and descriptive and injunctive subjective norms regarding these behaviors were direct predictors of intentions. Perceived behavioral control had a moderating effect, such that subjective norm was a better predictor of intentions for participants high as opposed to low in perceived control. We briefly discuss the implications of these results for developing theory-driven and evidence-based interventions to promote privacy behavior