The Daily Texan

Texas Student Medi

The Cowl - v.33 - n.12 - Dec 10, 1980

The Cowl - student newspaper of Providence College. Vol 33 - No. 12 - December 10, 1980. 16 pages

Strategies for Recruitment, Growth and Retention through Marching Band Enrollment at Talladega College (2011-2021)

More institutions are using marching bands in an effort to encourage and boost small college and university enrollment. In response to concerns about low enrollment, colleges and universities are adopting vibrant and more contemporary marching bands to serve in the capacity of recruiter and primary ambassador for the institution. To this end, a strategy is developed that will assist with institutional awareness, marketing, academic expansion and student retention. Utilizing the marching band as a strategic tool for student recruitment provides opportunity for the college to attract a greater diversity of students to the institution. In this thesis, historical data is gathered and evidence reported that supports the notion that a collegiate marching band can be used as the primary tool for student recruitment and retention. Talladega College, a historically Black, faith-based college located in the foot-hills of eastern Alabama, implemented such a strategy in 2012 and witnessed institutional growth from 574 students to more than 1300 full time students by 2020. Organizational policies, growth strategies, and recruitment practices, designed to encourage colleges growth, are examined. Steps for success are delineated and alternative practices to rehearsal technique are discussed

Jackson State University the Sonic Boom of the South: Strategies for Recruitment and Retention through Marching Band Enrollment

Athletic sports and the university marching band play a central role in the success of tertiary institutions as they are the most effective recruitment tools for colleges and universities. They project an institution\u27s vision, values, and identity, which are critical aspects appealing to potential learners. There is a concern about low recruitment and retention rates in institutions of higher learning. To address the low enrollment issues, historically black colleges and universities are reinvesting and funding marching bands since they are central to their ability to attract potential students. In addition, the marching band\u27s effect on an institution influences its ability to retain learners. To this end, developing frameworks that assist historically black colleges and universities with marketing, increasing institutional awareness, and fostering recognition are crucial. It resonates with the need to expand the institutions\u27 presence as it makes them known to their target clients, which will improve recruitment rates. Therefore, utilizing the marching band as the primary recruiting tool is a feasible solution to the issues facing historically black colleges and universities. It will enable the institutions to attract more learners and increase diversity and inclusion within the student populations. This thesis supports the notion that marching bands are effective recruitment and retention tools in historically black colleges and universities. The report focuses on Jackson State University, a diverse, technologically-advanced four-year historically Black University located in Jackson, Mississippi. It is ranked the fourth-largest university in Mississippi in terms of student enrollment. Institutional strategies were developed and witnessed institutional growth in enrollment. The study examines recruitment plans and structural policies that facilitate growth in higher learning institutions. Steps for continued success are delineated, and alternative rehearsal techniques are discussed

Administrator Perceptions of the Organizational Effectiveness and Financial Conditions of Historically Black College and University Athletic Departments.

Research has shown that in comparison to those of predominantly white institutions (PWIs), the athletic departments of historically black colleges and universities (HBCUs) generate significantly less revenue, and as a result, have fewer resources to allocate toward athletic aid, recruiting, operating, and head coach salary expenses. In general, HBCUs have storied pasts and often have strong football followings. At the Division I level, the neutral-site HBCU football classic games draw large crowds annually. Despite the popularity, it is widely reported that HBCUs struggle in athletic department funding. The financial struggle facing HBCU athletic departments can be explained using Resource Dependency theory. Specifically, as HBCUs are the most under-resourced member institutions of the National Collegiate Athletic Association (NCAA), the numbers prove how these institutions do not have the funds to invest in their programs. This study explores how major fiscal issues facing HBCU athletic departments compare to PWI athletic departments, how challenges HBCU athletic department heads face when setting budgets and allocating funds for revenue generating sports, non-revenue generating sports, and operating costs compare to PWI athletic departments, and how the solicitation and generation of revenue compare between HBCUs and PWIs athletic departments. To gather this information, two different groups of participants were interviewed to obtain an independent and insider perspective of the challenges. These groups include independent contractors, conference office staff, and NCAA staff that work with both HBCU and PWI athletic departments but are not employees of HBCUs or PWIs. Phenomenology was the methodological approach for this study as each participant had the opportunity to discuss their unique view of the current financial state of HBCU athletic departments. Participants took part in semi-structured interviews framed around the research questions mentioned above. The empirical material collected from the interviews were transcribed and coded as common themes were found between participant responses. Specifically, events, actions, interactions, and emotions were compared and assigned a coding label so that they could be grouped. This study contributes to the growing body of literature addressing HBCU athletics by providing a holistic perspective of the current financial, budget, and revenue generation challenges facing the institutions

Spartan Daily, September 23, 2003

Volume 121, Issue 18https://scholarworks.sjsu.edu/spartandaily/9884/thumbnail.jp

Spartan Daily, November 19, 1980

Volume 75, Issue 57https://scholarworks.sjsu.edu/spartandaily/6693/thumbnail.jp