Guidelines for stimulating consumer innovative behaviour

This report presents an overview of the Deliverable 1.3.1 to 1.3.9 of WP1.3 and, from their conclusions, derives guidelines for stimulating consumer innovative behaviour with respect to novel fruit products. First every deliverable is briefly introduced. Second the methods used in every deliverable are described and discussed. Third, some major conclusions from the different deliverables are summarized. Finally, lessoned learned from the research in WP1.3 and overall policy recommendations for future product development of fresh fruits and fruit products and communication strategies are formulated

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

Measuring Infringement of Intellectual Property Rights

© Crown Copyright 2014. You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit http://www.nationalarchives.gov. uk/doc/open-government-licence/ Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concernedThe review is wide-ranging in scope and overall our findings evidence a lack of appreciation among those producing research for the high-level principles of measurement and assessment of scale. To date, the approaches adopted by industry seem more designed for internal consumption and are usually contingent on particular technologies and/or sector perspectives. Typically, there is a lack of transparency in the methodologies and data used to form the basis of claims, making much of this an unreliable basis for policy formulation. The research approaches we found are characterised by a number of features that can be summarised as a preference for reactive approaches that look to establish snapshots of an important issue at the time of investigation. Most studies are ad hoc in nature and on the whole we found a lack of sustained longitudinal approaches that would develop the appreciation of change. Typically the studies are designed to address specific hypotheses that might serve to support the position of the particular commissioning body. To help bring some structure to this area, we propose a framework for the assessment of the volume of infringement in each different area. The underlying aim is to draw out a common approach wherever possible in each area, rather than being drawn initially to the differences in each field. We advocate on-going survey tracking of the attitudes, perceptions and, where practical, behaviours of both perpetrators and claimants in IP infringement. Clearly, the nature of perpetrators, claimants and enforcement differs within each IPR but in our view the assessment for each IPR should include all of these elements. It is important to clarify that the key element of the survey structure is the adoption of a survey sampling methodology and smaller volumes of representative participation. Once selection is given the appropriate priority, a traditional offline survey will have a part to play, but as the opportunity arises, new technological methodologies, particularly for the voluntary monitoring of online behaviour, can add additional detail to the overall assessment of the scale of activity. This framework can be applied within each of the IP right sectors: copyright, trademarks,patents, and design rights. It may well be that the costs involved with this common approach could be mitigated by a syndicated approach to the survey elements. Indeed, a syndicated approach has a number of advantages in addition to cost. It could be designed to reduce any tendency either to hide inappropriate/illegal activity or alternatively exaggerate its volume to fit with the theme of the survey. It also has the scope to allow for monthly assessments of attitudes rather than being vulnerable to unmeasured seasonal impacts

BLACK SEA: EUROPEAN TOURISM AND PRODUCT INNOVATION

Nowadays, tourism is a dynamic industry that implies continued challenges for the companies in the field. As the tourist experience evolves, technology develops, and the quality of life rises, tourists have more and more sophisticated and complex tastes and needs for tourism products. These new tastes are going to transform themselves in a real trend in the following years. Because of this, tourism products require deep innovation, especially since the competitive focus will be on quality, customer care, and comfort, all of these combined with the uniqueness of the tourism product. A real product innovation requires a change in the companies’ policies, as well as in their corresponding strategies. This change would impact the managerial engagement in trans-national strategies, I.T. skill development and the procedures sustaining transnational operations, such as: knowledge and information transfers and awareness of national socio-economical competitiveness policies.innovation, changes, tourism products, product and process innovation

Sustainability in design: now! Challenges and opportunities for design research, education and practice in the XXI century

Copyright @ 2010 Greenleaf PublicationsLeNS project funded by the Asia Link Programme, EuropeAid, European Commission

Audience Responses to Gender Stereotypes in Advertising

Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its inception; it seems poised to continue doing so as advertising’s presence in society proliferates. Upon analyzing these stereotypes, examples can be found throughout media, especially in television. All this begs the question: Are these stereotypes actually effective at selling products or services to their intended audience? Do men react positively to stereotypes of men or women; and vice versa, how do women react? If gender stereotypes are employed in advertising purely through force of habit and not evidenced prudence, then the advertising landscape stands to gain immensely from taking a more progressive view; otherwise, stereotypical advertising is defensible if only from a financial perspective

People in the E-Business: New Challenges, New Solutions

[Excerpt] Human Resource Planning Society’s (HRPS) annual State of the Art/Practice (SOTA/P) study has become an integral contributor to HRPS’s mission of providing leading edge thinking to its members. Past efforts conducted in 1995, 1996, 1997, 1998, and 1999 have focused on identifying the issues on the horizon that will have a significant impact on the field of Human Resources (HR). This year, in a divergence from past practice, the SOTA/P effort aimed at developing a deeper understanding of one critical issue having a profound impact on organizations and HR, the rise of e-business. The rise of e-business has been both rapid and dramatic. One estimate puts the rate of adoption of the internet at 4,000 new users each hour (eMarketer, 1999) resulting in the expectation of 250 million people on line by the end of 2000, and 350 million by 2005 (Nua, 1999). E-commerce is expected to reach $1.3 trillion by 2003, and of that, 87 percent will go to the business to business (B2B) and 13 percent to the business to consumer (B2C) segments, respectively (Plumely, 2000)

A consumer decision process model for the Internet

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This investigation attempts to improve understanding of the behaviour of internet consumers from an empirical basis. It reports on the results of studies into decision-making processes of consumers on the internet in the context of apparel retailing. Consumers consisting of a profile sample of working female consumers, aged between 18 and 45, in the ABC1 social group, are considered in terms of their decision making processes online. These observations are contrasted with the assumptions underlying a key reference model of traditional consumer behaviour, the Consumer Decision Process (CDP) model (Blackwell, Engel & Miniard, 2001). The research arrives at several key findings. A primary finding is that there are substantive differences between internet-based and traditional decision making purchases - especially when considering consumers’ behaviour in relation to so-called sensory products. A related finding is that many of the assumptions underlying the CDP model fail to explain many aspects of observed internet consumers’ behaviours in this respect. The observed incongruence is addressed by the thesis through fundamental revisions and extensions of the CDP model. Three key changes proposed include: the introduction of the concept of overlapping stages (where two decision-making stages can occur together); the notion of varying modalities of behaviour depending on a consumer's intentions, and the possibility of a shift in modality during the purchasing process. These notions are incorporated in a proposed model referred to as the Electronic Consumer Decision Process model (eCDP)

CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR). The survey was defined with the aim to involve the highest possible number of relevant CSR topics and give the issue a more wholesome perspective. It provides a basis for further comprehension and deeper analyses of specific CSR areas. The conditions determining the success of CSR in Romania have been defined in the paper on the basis of the previously cumulative knowledge as well as the results of various researches. This paper provides knowledge which may be useful in the programs promoting CSR.Corporate social responsibility, Supportive policies, Romania