Internet trading

katedra: KMG; rozsah: 92 s.The diploma thesis is focused on a relatively young branch of marketing, namely Internet trading. Purpose of this work is to explore wide spectrum of the Internet shops, analyze their strong and weak spots, conclude advantages and disadvantages and consequently propose a solution for all problems and drawbacks, which result from trading on a digitized level. The thesis consists of two major parts. Theoretical part concentrates mainly on a relatively short history of the Internet itself, investigates its possibilities and particularly analyses all benefits of using the Internet by marketing experts. The following practical part is aimed at analyzing several Internet shops from various branches. The goal is to highlight their pros and cons, summarize them and use the conclusion to develop a marketing-based guide for creating an one´s own Internet shop.Diplomová práce se zabývá relativně mladým odvětvím marketingu, a to internetovým obchodováním. Cílem práce je prozkoumat široké spektrum internetových obchodů, analyzovat jejich silné a slabé stránky, shrnout výhody a nevýhody všech obchodů a následně navrhnout řešení všech problémů a nevýhod, které plynou z obchodování na digitalizované úrovni. Práce je složena ze dvou stěžejních částí. Teoretická část se koncentruje především na relativně krátkou historii Internetu, zkoumá jeho možnosti a podrobně rozebírá způsoby, jakými může být Internet nápomocen marketérům. Následná praktická část se zabývá užším výběrem několika málo internetových obchodů z různých spotřebních odvětví a vyzdvihuje jejich klady a zápory, které v závěru rekapituluje a analyzuje, aby napomohla vzniku marketingovému postupu k vytvoření vlastního internetového obchodu

Customer Trading in the Foreign Exchange Market: Empirical Evidence from an Internet Trading Platform

This paper analyzes the relationship between currency price changes and their expectations. Currency price change expectations are derived with the help of different order flow measures, from the trading behavior of investors on OANDA FXTrade, which is an internet trading platform in the foreign exchange market. We investigate whether forecasts of intra-day price changes on different sampling frequencies can be improved with the information contained in the flow of our investors’ orders. Moreover, we verify several hypotheses on the trading behavior and the preference structure of our investors by investigating how past price changes affect future order flow.Customer Dataset, Order Flow, Price Changes, Foreign Exchange Market

Least Unmatched Price Auctions: A First Approach

Least-Unmatched Price Auctions have become a popular format of TV and radio shows. Increasingly, they are also applied in internet trading. In these auctions the lowest single (unique) bid wins. We analyze the game-theoretic solution of least unmatched price auctions when prize, bidding cost and the number of participants are known. We use a large data-set of such auctions in order to contrast actual behavior of players with game-theoretic predictions. In the aggregate, bidding behaviour seems to conform with a Nash equilibrium in mixed strategies.games, experiments

Las Mile Problem of Logistics in Internet Trading

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Last Minute Feedback

Feedback mechanisms that allow partners to rate each other after a transaction are considered crucial for the success of anonymous internet trading platforms. We document an asymmetry in the feedback behavior on eBay, propose an explanation based on the micro structure of the feedback mechanism and the time when feedbacks are given, and support this explanation by findings from a large data set. Our analysis implies that the informational content of feedback records is likely to be low. The reason for this is that agents appear to leave feedbacks strategically. Negative feedbacks are given late, in the "last minute," or not given at all, most likely because of the fear of retaliative negative feedback. Conversely, positive feedbacks are given early in order to encourage reciprocation. Towards refining our insights into the observed pattern, we look separately at buyers and sellers, and relate the magnitude of the effects to the trading partners' experience

An optimal internet location strategy for markets with different tax rates

The traditional view that a high sales tax rate reduces trade by driving a wedge between the purchase and sale price may not apply to internet commerce for two reasons. The first reason is that the sales tax paid by buyers purchasing via the internet is determined by the tax rate in the region of the buyer. The second reason is that a high sales tax may lower the before-tax price if sellers absorb part of the tax. Taken together, this implies that internet distributors may profitably target customers in regions with low tax rates by locating their selling addresses in high tax regions. Consequently the optimal marketing strategy for a global internet distributor may include siting selling locations in regions with high tax rates in order to target customers in regions with low tax rates. An empirical analysis of the European car market suggests that this is more than a remote theoretical possibility by demonstrating that the before-tax prices recommended by manufacturers for new cars are lower in high tax countries