5 research outputs found

    Sonification as a reliable alternative to conventional visual surgical navigation

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    Despite the undeniable advantages of image-guided surgical assistance systems in terms of accuracy, such systems have not yet fully met surgeons' needs or expectations regarding usability, time efficiency, and their integration into the surgical workflow. On the other hand, perceptual studies have shown that presenting independent but causally correlated information via multimodal feedback involving different sensory modalities can improve task performance. This article investigates an alternative method for computer-assisted surgical navigation, introduces a novel four-DOF sonification methodology for navigated pedicle screw placement, and discusses advanced solutions based on multisensory feedback. The proposed method comprises a novel four-DOF sonification solution for alignment tasks in four degrees of freedom based on frequency modulation synthesis. We compared the resulting accuracy and execution time of the proposed sonification method with visual navigation, which is currently considered the state of the art. We conducted a phantom study in which 17 surgeons executed the pedicle screw placement task in the lumbar spine, guided by either the proposed sonification-based or the traditional visual navigation method. The results demonstrated that the proposed method is as accurate as the state of the art while decreasing the surgeon's need to focus on visual navigation displays instead of the natural focus on surgical tools and targeted anatomy during task execution

    Leveraging Augmented Reality for Real-time Operational Performance Management

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    Augmented Reality (AR) projects a virtual overlay onto real space so that the user can see a superimposed image over the real-world background. Although AR has advanced recently and a breadth of applications can be found in practice, they are focused on simple tasks with few examples of more complex work tasks. One area that could benefit from advancing AR technology is operations management, specifically operational performance measurement (OPM); however, a brief review of the literature reveals that this potential application area has not yet been explored. Therefore, the purpose of this work is to investigate the application of AR technology to OPM to improve real-time decision-making and management practice. A systematic literature review was conducted to evaluate the current application areas related to management practices. This review did not identify any studies related to using AR to support OPM, but did identify many applications relevant to management activities that empirically demonstrate the benefit of adoption. The review analyzed the current development in this research area and how it has matured including evaluating the applications discussed in the identified publications to demonstrate the existing gap in the research related to OPM applications. An expert study was then conducted to explore potential challenges and benefits of such a device as well as to operationally define effective decision-making for operations managers. The results of the expert study were leveraged to develop a Design of Experiments based laboratory study to empirically test the effects of an AR supported environment on decision-making effectiveness and operational performance. The results showed that the AR device supported improved operational performance, but did not show a significant effect on participants\u27 perceived decision-making effectiveness. This study contributes to the academic literature on technology-enabled OPM and managerial decision-making as well as providing insights for industry professionals interested in adopting AR to support management functions

    How do Smart watches influence the market of luxury watches with particular regard of the buying-reasons.

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    Ya no es necesario mirar el reloj de pulsera para saber la hora exacta. Los tel茅fonos inteligentes, el reloj del ordenador o el reloj del autom贸vil nos informan tambi茅n sobre la hora. La gente paga miles de euros por un reloj de lujo, aunque podr铆a comprar relojes mucho m谩s econ贸micos, que adem谩s cumplen la funci贸n de indicar la hora exacta. Hace unos a帽os, los relojes inteligentes entraron en el mercado y ahora la gente puede obtener adem谩s datos como la distancia que recorren a pie por d铆a o controlar su sue帽o... La pregunta es: 驴c贸mo reaccionar谩n los clientes de relojes de lujo? La intenci贸n de esta tesis, entre otros objetivos, es establecer los diferentes tipos de razones por las que los consumidores tienden a comprar relojes de lujo. Las diferentes razones pueden ser explicadas con la ayuda de modelos y variables psicol贸gicas que facilitan la comprensi贸n de los motivos del comportamiento de compra. En el estudio se trata de explicar la importancia y el significado de identidad de la marca con referencia a la compra de relojes inteligentes y relojes de lujo, iden-tificando los beneficios y caracter铆sticas de los relojes inteligentes, que se entienden como productos sustitutivos de los relojes de lujo. Adem谩s, se pretende explicar las razones de compra de los relojes inteligentes en comparaci贸n con los motivos para comprar relojes de lujo, y averiguar si el cliente t铆pico de relojes de lujo tiene los mismos motivos y razones de compra que el cliente de relojes inteligentes. A trav茅s del an谩lisis de la teor铆a de la actitud y la teor铆a de la congruencia, con referencia al comportamiento de compra y su influencia en la elecci贸n de marca, se establece un modelo de ecuaci贸n estructural que responde a los objetivos mencionados. La intenci贸n es obtener una comprensi贸n profunda del efecto psico-l贸gico de las marcas para poder explicar la toma de decisiones de compra de este tipo de productos. Para ello, se han realizado estudios emp铆ricos basados en cues-tionarios an贸nimos sobre las marcas Apple Watch y Rolex. Se comprueba que la influencia de la intenci贸n de elecci贸n de marca es mayor en Apple, en comparaci贸n con los clientes de Rolex. La norma subjetiva tiene la mayor relevancia con referencia a la intenci贸n de elecci贸n de marca en Rolex. Adem谩s, la congruencia real no es positivamente relevante con respecto a la in-tenci贸n de elegir relojes de la marca Rolex; de hecho, la congruencia real del cliente de Rolex es insignificante en comparaci贸n con la congruencia ideal. Con referencia a Apple Watch, la congruencia ideal juega el papel m谩s im-portante para la intenci贸n de la elecci贸n de la marca. La personalidad de la marca del Apple Watch est谩 m谩s cerca del ideal de la persona de prueba, en comparaci贸n con la persona de prueba de Rolex. Seg煤n este estudio, la congruencia funcional no tiene relevancia positiva con referencia a la intenci贸n de elecci贸n de marca de Apple Watch. Los criterios rele-vantes para la congruencia funcional para la muestra que se aplican en este estudio son: c贸mo de bien est谩 fabricado el producto, si es un producto duradero, c贸mo de alta es la calidad del material de fabricaci贸n y c贸mo se percibe el dise帽o del producto. Estos criterios,Administraci贸n y Direcci贸n de Empresa
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