Inferring Social Status and Rich Club Effects in Enterprise Communication Networks

Social status, defined as the relative rank or position that an individual holds in a social hierarchy, is known to be among the most important motivating forces in social behaviors. In this paper, we consider the notion of status from the perspective of a position or title held by a person in an enterprise. We study the intersection of social status and social networks in an enterprise. We study whether enterprise communication logs can help reveal how social interactions and individual status manifest themselves in social networks. To that end, we use two enterprise datasets with three communication channels --- voice call, short message, and email --- to demonstrate the social-behavioral differences among individuals with different status. We have several interesting findings and based on these findings we also develop a model to predict social status. On the individual level, high-status individuals are more likely to be spanned as structural holes by linking to people in parts of the enterprise networks that are otherwise not well connected to one another. On the community level, the principle of homophily, social balance and clique theory generally indicate a "rich club" maintained by high-status individuals, in the sense that this community is much more connected, balanced and dense. Our model can predict social status of individuals with 93% accuracy.Comment: 13 pages, 4 figure

DeepCity: A Feature Learning Framework for Mining Location Check-ins

Online social networks being extended to geographical space has resulted in large amount of user check-in data. Understanding check-ins can help to build appealing applications, such as location recommendation. In this paper, we propose DeepCity, a feature learning framework based on deep learning, to profile users and locations, with respect to user demographic and location category prediction. Both of the predictions are essential for social network companies to increase user engagement. The key contribution of DeepCity is the proposal of task-specific random walk which uses the location and user properties to guide the feature learning to be specific to each prediction task. Experiments conducted on 42M check-ins in three cities collected from Instagram have shown that DeepCity achieves a superior performance and outperforms other baseline models significantly

Modeling the Temporal Nature of Human Behavior for Demographics Prediction

Mobile phone metadata is increasingly used for humanitarian purposes in developing countries as traditional data is scarce. Basic demographic information is however often absent from mobile phone datasets, limiting the operational impact of the datasets. For these reasons, there has been a growing interest in predicting demographic information from mobile phone metadata. Previous work focused on creating increasingly advanced features to be modeled with standard machine learning algorithms. We here instead model the raw mobile phone metadata directly using deep learning, exploiting the temporal nature of the patterns in the data. From high-level assumptions we design a data representation and convolutional network architecture for modeling patterns within a week. We then examine three strategies for aggregating patterns across weeks and show that our method reaches state-of-the-art accuracy on both age and gender prediction using only the temporal modality in mobile metadata. We finally validate our method on low activity users and evaluate the modeling assumptions.Comment: Accepted at ECML 2017. A previous version of this paper was titled 'Using Deep Learning to Predict Demographics from Mobile Phone Metadata' and was accepted at the ICLR 2016 worksho

Predicting customer's gender and age depending on mobile phone data

In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM (global system for mobile communications), not the line owner. Where sometimes they may not be the same. This work proposes a method that predicts users' gender and age based on their behavior, services and contract information. We used call detail records (CDRs), customer relationship management (CRM) and billing information as a data source to analyze telecom customer behavior, and applied different types of machine learning algorithms to provide marketing campaigns with more accurate information about customer demographic attributes. This model is built using reliable data set of 18,000 users provided by SyriaTel Telecom Company, for training and testing. The model applied by using big data technology and achieved 85.6% accuracy in terms of user gender prediction and 65.5% of user age prediction. The main contribution of this work is the improvement in the accuracy in terms of user gender prediction and user age prediction based on mobile phone data and end-to-end solution that approaches customer data from multiple aspects in the telecom domain

Effect of Values and Technology Use on Exercise: Implications for Personalized Behavior Change Interventions

Technology has recently been recruited in the war against the ongoing obesity crisis; however, the adoption of Health & Fitness applications for regular exercise is a struggle. In this study, we present a unique demographically representative dataset of 15k US residents that combines technology use logs with surveys on moral views, human values, and emotional contagion. Combining these data, we provide a holistic view of individuals to model their physical exercise behavior. First, we show which values determine the adoption of Health & Fitness mobile applications, finding that users who prioritize the value of purity and de-emphasize values of conformity, hedonism, and security are more likely to use such apps. Further, we achieve a weighted AUROC of .673 in predicting whether individual exercises, and we also show that the application usage data allows for substantially better classification performance (.608) compared to using basic demographics (.513) or internet browsing data (.546). We also find a strong link of exercise to respondent socioeconomic status, as well as the value of happiness. Using these insights, we propose actionable design guidelines for persuasive technologies targeting health behavior modification

CD-CNN: A Partially Supervised Cross-Domain Deep Learning Model for Urban Resident Recognition

Driven by the wave of urbanization in recent decades, the research topic about migrant behavior analysis draws great attention from both academia and the government. Nevertheless, subject to the cost of data collection and the lack of modeling methods, most of existing studies use only questionnaire surveys with sparse samples and non-individual level statistical data to achieve coarse-grained studies of migrant behaviors. In this paper, a partially supervised cross-domain deep learning model named CD-CNN is proposed for migrant/native recognition using mobile phone signaling data as behavioral features and questionnaire survey data as incomplete labels. Specifically, CD-CNN features in decomposing the mobile data into location domain and communication domain, and adopts a joint learning framework that combines two convolutional neural networks with a feature balancing scheme. Moreover, CD-CNN employs a three-step algorithm for training, in which the co-training step is of great value to partially supervised cross-domain learning. Comparative experiments on the city Wuxi demonstrate the high predictive power of CD-CNN. Two interesting applications further highlight the ability of CD-CNN for in-depth migrant behavioral analysis.Comment: 8 pages, 5 figures, conferenc