Information-sharing outage-probability analysis of vehicular networks

In vehicular networks, information dissemination/sharing among vehicles is of salient importance. Although diverse mechanisms have been proposed in the existing literature, the related information credibility issues have not been investigated. Against this background, in this paper, we propose a credible information-sharing mechanism capable of ensuring that the vehicles do share genuine road traffic information (RTI). We commence with the outage-probability analysis of information sharing in vehicular networks under both a general scenario and a specific highway scenario. Closed-form expressions are derived for both scenarios, given the specific channel settings. Based on the outage-probability expressions, we formulate the utility of RTI sharing and design an algorithm for promoting the sharing of genuine RTI. To verify our theoretical analysis and the proposed mechanism, we invoke a real-world dataset containing the locations of Beijing taxis to conduct our simulations. Explicitly, our simulation results show that the spatial distribution of the vehicles obeys a Poisson point process (PPP), and our proposed credible RTI sharing mechanism is capable of ensuring that all vehicles indeed do share genuine RTI with each other

the herding effect": evidence from chinese stock markets

In this work we examined the investment behavior of market agents within the chinese stock market, in particular in relation to their tendency to conform towards the market consensus called by the scholars herding behavior. the testing methodology is based on the approach of chang and khorana(2000) the herding phenomenon moreover is studied across different scenarios but it is not shown everywhere in the same amount or with the same importance in each of the frameworks analyse

Managing the Paradox of Growth in Brand Communities Through Social Media

The commercial benefits of online brand communities are an important focus for marketers seeking deeper engagement with increasingly elusive consumers. Managing participation in these socially bound brand conversations challenges practitioners to balance authenticity towards the community against corporate goals. This is important as social media proliferation affords communities the capacity to reach a scale well beyond their offline equivalents and to operate independently of brands. While research has identified the important elements of engagement in brand communities, less is known about how strategies required to maximise relationships in these circumstances must change with growth. Using a case study approach, we examine how a rapidly growing firm and its community have managed the challenges of a maturing relationship. We find that, in time, the community becomes self-sustaining, and a new set of marketing management strategies is required to move engagement to the next level

Managing the Paradox of Growth in Brand Communities Through Social Media

The commercial benefits of online brand communities are an important focus for marketers seeking deeper engagement with increasingly elusive consumers. Managing participation in these socially bound brand conversations challenges practitioners to balance authenticity towards the community against corporate goals. This is important as social media proliferation affords communities the capacity to reach a scale well beyond their offline equivalents and to operate independently of brands. While research has identified the important elements of engagement in brand communities, less is known about how strategies required to maximise relationships in these circumstances must change with growth. Using a case study approach, we examine how a rapidly growing firm and its community have managed the challenges of a maturing relationship. We find that, in time, the community becomes self-sustaining, and a new set of marketing management strategies is required to move engagement to the next level

The drivers of Corporate Social Responsibility in the supply chain. A case study.

Purpose: The paper studies the way in which a SME integrates CSR into its corporate strategy, the practices it puts in place and how its CSR strategies reflect on its suppliers and customers relations. Methodology/Research limitations: A qualitative case study methodology is used. The use of a single case study limits the generalizing capacity of these findings. Findings: The entrepreneur’s ethical beliefs and value system play a fundamental role in shaping sustainable corporate strategy. Furthermore, the type of competitive strategy selected based on innovation, quality and responsibility clearly emerges both in terms of well defined management procedures and supply chain relations as a whole aimed at involving partners in the process of sustainable innovation. Originality/value: The paper presents a SME that has devised an original innovative business model. The study pivots on the issues of innovation and eco-sustainability in a context of drivers for CRS and business ethics. These values are considered fundamental at International level; the United Nations has declared 2011 the “International Year of Forestry”