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Forecasting audience increase on YouTube
User profiles constructed on Social Web platforms are often motivated by the need to maximise user reputation within a community. Subscriber, or follower, counts are an indicator of the influence and standing that the user has, where greater values indicate a greater perception or regard for what the user has to say or share. However, at present there lacks an understanding of the factors that lead to an increase in such audience levels, and how a user’s behaviour can a!ect their reputation. In this paper we attempt to fill this gap, by examining data collected from YouTube over regular time intervals. We explore the correlation between the subscriber counts and several behaviour features - extracted from both the user’s profile and the content they have shared. Through the use of a Multiple Linear Regression model we are able to forecast the audience levels that users will yield based on observed behaviour. Combining such a model with an exhaustive feature selection process, we yield statistically significant performance over a baseline model containing all features
Emoticon-based Ambivalent Expression: A Hidden Indicator for Unusual Behaviors in Weibo
Recent decades have witnessed online social media being a big-data window for
quantificationally testifying conventional social theories and exploring much
detailed human behavioral patterns. In this paper, by tracing the emoticon use
in Weibo, a group of hidden "ambivalent users" are disclosed for frequently
posting ambivalent tweets containing both positive and negative emotions.
Further investigation reveals that this ambivalent expression could be a novel
indicator of many unusual social behaviors. For instance, ambivalent users with
the female as the majority like to make a sound in midnights or at weekends.
They mention their close friends frequently in ambivalent tweets, which attract
more replies and thus serve as a more private communication way. Ambivalent
users also respond differently to public affairs from others and demonstrate
more interests in entertainment and sports events. Moreover, the sentiment
shift of words adopted in ambivalent tweets is more evident than usual and
exhibits a clear "negative to positive" pattern. The above observations, though
being promiscuous seemingly, actually point to the self regulation of negative
mood in Weibo, which could find its base from the emotion management theories
in sociology but makes an interesting extension to the online environment.
Finally, as an interesting corollary, ambivalent users are found connected with
compulsive buyers and turn out to be perfect targets for online marketing.Comment: Data sets can be downloaded freely from www.datatang.com/data/47207
or http://pan.baidu.com/s/1mg67cbm. Any issues feel free to contact
[email protected]
Cultures in Community Question Answering
CQA services are collaborative platforms where users ask and answer
questions. We investigate the influence of national culture on people's online
questioning and answering behavior. For this, we analyzed a sample of 200
thousand users in Yahoo Answers from 67 countries. We measure empirically a set
of cultural metrics defined in Geert Hofstede's cultural dimensions and Robert
Levine's Pace of Life and show that behavioral cultural differences exist in
community question answering platforms. We find that national cultures differ
in Yahoo Answers along a number of dimensions such as temporal predictability
of activities, contribution-related behavioral patterns, privacy concerns, and
power inequality.Comment: Published in the proceedings of the 26th ACM Conference on Hypertext
and Social Media (HT'15
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