THE PERFORMANCE AUDIT OF A CORPORATE WEBSITE AS A TOOL FOR ITS INTERNET MARKETING STRATEGY

The paper discusses the issues of ensuring a performance of the corporate website that, therefore, facilitates the fulfillment of the strategic development goals of the enterprise. The efficiency of the audit for improving the online business management mechanisms is justified. The organizational and methodological peculiarities of the performance audit of the corporate website are reviewed. The usefulness of quantitative indicators received via analytical online-services is determined, and their applicability in the performance audit of the corporate website is confirmed. A special attention is drawn to the possibility of transforming quantitative indicators into the data necessary for the decision-making. The article suggests the use of the key performance indicators of the corporate website calculated on the basis of the numerical value of the quantitative indicators. Based on the clustering method, the ratio between the key indicators of the corporate website performance and the development goals of the enterprise is defined thereby making the objectives of the enterprise tangible and understandable for its management staff. It is claimed that the audit results encourage achieving the desired enterprise performance rates as well as fulfilling its strategic development goals

Team 4 VCU: Ram Resources: Helping Faculty Help Students

The Ram Resources Project seeks to provide students with an environment that encourages their well-being by connecting them with resources needed to succeed in their academic career at VCU. Ram Resources will help reduce the detrimental impact of the number-one problem affecting students’ academic performance: stress. Faculty are uniquely situated both to recognize changes in students’ behavior and to assist students with improving their well-being. Beginning with New Faculty Orientation, Ram Resources will educate faculty about resources for well-being available to students. By creating a brochure, a website, and establishing a program of faculty ambassadors to familiarize faculty with the resources available to identify the warning signs of stress, the team proposes to help faculty help students

Impact Of Website Usability On Performance: A Heuristic Evaluation Of Community Bank Homepage Implementation

Many businesses are now using Internet websites as a competitive tool to attract new customers, improve service quality, and boost overall financial performance. Recent studies have identified a number of website development and evaluation guidelines required to enhance the effectiveness of these new technologies in achieving these goals. One of these guidelines relates to the importance of website usability in improving business performance. To achieve this goal, a unified measure of web usability is developed using a number of relevant guidelines, which were initially proposed by Nielsen and Tahir (2002), and then the estimated index is used to measure its impact on community bank performance. Results based on a multiple regression model show that banks with higher usability score perform significantly better than those with lower score

An Adaptation of the Balanced Scorecard for E-Government Service Delivery: A Content Analysis

E-government service delivery performance has been discussed in literature as a way governments use information technologies (IT) to deliver valuable services to their citizens at a lower cost. This paper examines the effectiveness of website-supported Balanced Scorecard’s four dimensions (innovation and learning, internal process, veteran value proposition, and financial) in improving e-government service delivery performance. The study used content analysis to analyze the data obtained from a sample of 19 county veteran service officers (CVSOs) to test the hypotheses. CVSOs use websites to serve veterans on a Government-to-Citizen (G2C) basis. The results show that the different aspects of the relations between CVSOs and veterans fit with the four interrelated balanced scorecard factors. The results also show that three of the four website-supported Balanced Scorecard dimensions (learning and innovation, internal process, and veteran value proposition) have a positive impact on e-government service delivery performance. However, the impact of the fourth website-supported Balanced Scorecard perspective (financial) on e-government service delivery performance is different because of the digital divide among the various generations of veterans

ORGB: Offset Correction in RGB Color Space for Illumination-Robust Image Processing

Single materials have colors which form straight lines in RGB space. However, in severe shadow cases, those lines do not intersect the origin, which is inconsistent with the description of most literature. This paper is concerned with the detection and correction of the offset between the intersection and origin. First, we analyze the reason for forming that offset via an optical imaging model. Second, we present a simple and effective way to detect and remove the offset. The resulting images, named ORGB, have almost the same appearance as the original RGB images while are more illumination-robust for color space conversion. Besides, image processing using ORGB instead of RGB is free from the interference of shadows. Finally, the proposed offset correction method is applied to road detection task, improving the performance both in quantitative and qualitative evaluations.Comment: Project website: https://baidut.github.io/ORGB

Website Quality of Listed Companies: A Comparison between SMES and Large Firms

Websites are the main information source for investors, so the quality of companies’ websites are vital. This study explores the website quality of listed companies in Thailand and draws a comparison between SMEs’ and large firms’ website quality. In total, concrete and overall objective measures of 271 listed companies (136 large firms from the SET market and 135 SMEs from the MAI market) are collected using a website evaluation tool called SEOptimer. Non-parametric statistics are employed for data analysis due to non-normality. Findings reveal the room for improving the website quality for both SMEs and large companies in each industry. SMEs significantly have lower website quality in terms of SEO, performance, social, security, and overall compared to large enterprises. This study presents the research opportunities to explore listed companies in other countries using other tools in the future and guides SMEs and large companies in Thailand to effectively improve their website quality from the reliable measures and practical suggestions

An Adaptation Of The Balanced Scorecard For E-Government Service Delivery: A Content Analysis

E-government services refer to the emerging area of IS and IT services that are delivered electronically. The way that government agencies design and deliver services and configure and deploy underlying information and communications technologies, is central to the performance of e-government service delivery. This paper examines the effectiveness of website-supported Balanced Scorecards four dimensions (innovation and learning, internal process, veteran value proposition, and financial) in improving e-government service delivery performance. The study used content analysis to analyze the data obtained from a sample of 19 county veteran service officers (CVSOs) to test the hypotheses. CVSOs use websites to serve veterans on a Government-to-Citizen (G2C) basis. The results show that the different aspects of the relations between CVSOs and veterans fit with the four interrelated balanced scorecard factors. The results also show that three of the four website-supported Balanced Scorecard dimensions (learning and innovation, internal process, and veteran value proposition) have a positive impact on e-government service delivery performance. However, the impact of the fourth website-supported Balanced Scorecard perspective (financial) on e-government service delivery performance is different because of the digital divide among the various generations of veterans

Peningkatan kapasitas dan penilaian mandiri kinerja pelayanan publik

The implementation of this activity aims to increase the capacity of public service providers in carrying out public services and assist in carrying out an self assessment of the performance of public services.Training and mentoring activities are followed by public service providers in Balai Besar Pelaksanaan Jalan Nasional VIII Jawa Timur. Methods of carrying out activities that include: i) Desk documents; ii) Training; and iii) Assistance. The implementation of activities begins and is based on the evaluation results of the PANRB Ministry. The output of the implementation of this activity can contribute to improving the performance of public services with the support and availability of various public service documents including: public service standard documents, improving the implementation of public satisfaction surveys, and improving public service information on the BBPJN VIII website. The results of the training and mentoring show an increase in the performance of public services from 2.72 (Score C) to 3.50 (Score B). The evaluation of training and mentoring activities showed a result of 88.67% with very good training performance