Building self-evaluation skills through criterion-referenced assessment in public relations

Although technical skills in public relations are essential to practice, skills in self-evaluation, critical thinking, and problem solving are required when new practitioners move to management roles (Van Leuven, 1999). Public relations courses integrate specialist subject knowledge with graduate skill sets and capabilities in non-technical areas (Butcher & Stefani, 1995). Given that autonomy in learning is a skill valued by employers (Clifford, 1999) and advocated by accrediting professional bodies (Anderson, 1999), this study explores how public relations students build skills in and perceive the practice of self-evaluation. Currently, the public relations education literature presents a limited treatment of self-evaluation. Therefore, this study is guided mostly by the education literature and uses criterion-referenced assessment to determine how more than 150 students understand assessment requirements, assess their strengths and weaknesses, and interpret the differences between their self and their tutor's judgement of performance. The results indicate strong support for student understanding of assessment requirements and self-evaluation techniques but lower than expected support for understanding the differences between their self and tutor judgements. These findings are significant to educators, practitioners and professional bodies as they have implications for lifelong learning for public relations professionals

Mid-Cheshire College of Further Education: report from the Inspectorate (FEFC inspection report; 57/96 and 101/99)

The Further Education Funding Council has a legal duty to make sure further education in England is properly assessed. The FEFC’s inspectorate inspects and reports on each college of further education according to a four-year cycle. This record comprises the reports for periods 1995-96 and 1998-99

Paston Sixth Form College: report from the Inspectorate (FEFC inspection report; 111/95 and 29/98)

The Further Education Funding Council has a legal duty to make sure further education in England is properly assessed. The FEFC’s inspectorate inspects and reports on each college of further education according to a four-year cycle. This record comprises two of these reports for periods 1994-95 and 1997-98

Addressing the learners' needs for specific and constructive feedback

This paper discusses an on-going project which proposes to make feedback to students more personal, explicit and more useful as a method of further engaging students. It addresses an issue that has recently been identified by the researchers where students on an Engineering programme were not recognising the presence of feedback on their assessed work. Feedback is central to the process of learning. However it has been widely accepted, through tools such as the UK National Student Survey, that students are still relatively dissatisfied with the feedback they have received. There is therefore a need to ensure that feedback given to students is specific and constructive in terms of helping them move their own learning forward. A pilot is being carried out with two Engineering classes, offering students the option to request specific feedback on their class tests. The students are asked to identify the areas of their work they require feedback on through the completion of a ‘feedback request label’. Staff can then respond to the feedback requests and issue students with personal and relevant feedback. Initial findings from the project have shown students to have clear expectations regarding the type of feedback they want. Students identified that they expect clear and legible feedback, which draws together feedback comments from throughout their work and provides a summary of how they could move forwards. Findings have also identified some differences in expectations and perceptions of feedback between the Level 3 and Level 4 students involved in the project

The future of technology enhanced active learning – a roadmap

The notion of active learning refers to the active involvement of learner in the learning process, capturing ideas of learning-by-doing and the fact that active participation and knowledge construction leads to deeper and more sustained learning. Interactivity, in particular learnercontent interaction, is a central aspect of technology-enhanced active learning. In this roadmap, the pedagogical background is discussed, the essential dimensions of technology-enhanced active learning systems are outlined and the factors that are expected to influence these systems currently and in the future are identified. A central aim is to address this promising field from a best practices perspective, clarifying central issues and formulating an agenda for future developments in the form of a roadmap