Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example

This paper presents a study into the use of visualizations in real-time business intelligence. Different visualization designs for a social media marketing use case are tested and evaluated through the lens of cognitive load theory. By reducing the complexity of visualizations and subsequently cognitive load, end-users can achieve markedly improved decision-making performance in situations where time is critical and data is fast-paced

Evaluation of a Bundling Technique for Parallel Coordinates

We describe a technique for bundled curve representations in parallel-coordinates plots and present a controlled user study evaluating their effectiveness. Replacing the traditional C^0 polygonal lines by C^1 continuous piecewise Bezier curves makes it easier to visually trace data points through each coordinate axis. The resulting Bezier curves can then be bundled to visualize data with given cluster structures. Curve bundles are efficient to compute, provide visual separation between data clusters, reduce visual clutter, and present a clearer overview of the dataset. A controlled user study with 14 participants confirmed the effectiveness of curve bundling for parallel-coordinates visualization: 1) compared to polygonal lines, it is equally capable of revealing correlations between neighboring data attributes; 2) its geometric cues can be effective in displaying cluster information. For some datasets curve bundling allows the color perceptual channel to be applied to other data attributes, while for complex cluster patterns, bundling and color can represent clustering far more clearly than either alone

Development of an Ontology-Based Visual Approach for Property Data Analytics

oai:ojs.pkp.sfu.ca:article/4Real estate is a complex market that consists of many layers of social, financial, and economic data, including but not limited to price, rental, location, mortgage, demographic and housing supply data. The sheer number of real estate properties around the world means that property transactions produce an extraordinary amount of data that is increasing exponentially. Most of the data are presented through thousands of rows on a spreadsheet or described in long paragraphs that are difficult to understand. The emergent data visualization techniques are intended to allow data to be processed and analytics to be displayed visually to enable an understanding of complex information and the identification of new patterns from the data. However, not all visualization techniques can achieve such a thing. Most techniques are able to display only visual low-dimensional data. This paper introduces an ontology visualisation methodology to explore the ontologies of property data behaviour for multidimensional data. The visualisation combines real estate data statistical analysis with several high dimensional data visualisation techniques, including parallel coordinates and stacked area charts. By using six residential suburbs in Sydney as a demonstration, we find that the developed data visualisation methodology can be applied effectively and efficiently to analyse complex real estate market behaviour patterns

Multivariate relationship specification and visualization

In this dissertation, we present a novel method for multivariate visualization that focuses on multivariate relationshipswithin scientific datasets. Specifically, we explore the considerations of such a problem, i.e. we develop an appropriate visualization approach, provide a framework for the specification of multivariate relationships and analyze the space of such relationships for the purpose of guiding the user toward desired visualizations. The visualization approach is derived from a point classification algorithm that summarizes many variables of a dataset into a single image via the creation of attribute subspaces. Then, we extend the notion of attribute subspaces to encompass multivariate relationships. In addition, we provide an unconstrained framework for the user to define such relationships. Althoughwe intend this approach to be generally applicable, the specification of complicated relationships is a daunting task due to the increasing difficulty for a user to understand and apply these relationships. For this reason, we explore this relationship space with a common information visualization technique well suited for this purpose, parallel coordinates. In manipulating this space, a user is able to discover and select both complex and logically informative relationship specifications

Doctor of Philosophy

dissertationVisualization and exploration of volumetric datasets has been an active area of research for over two decades. During this period, volumetric datasets used by domain users have evolved from univariate to multivariate. The volume datasets are typically explored and classified via transfer function design and visualized using direct volume rendering. To improve classification results and to enable the exploration of multivariate volume datasets, multivariate transfer functions emerge. In this dissertation, we describe our research on multivariate transfer function design. To improve the classification of univariate volumes, various one-dimensional (1D) or two-dimensional (2D) transfer function spaces have been proposed; however, these methods work on only some datasets. We propose a novel transfer function method that provides better classifications by combining different transfer function spaces. Methods have been proposed for exploring multivariate simulations; however, these approaches are not suitable for complex real-world datasets and may be unintuitive for domain users. To this end, we propose a method based on user-selected samples in the spatial domain to make complex multivariate volume data visualization more accessible for domain users. However, this method still requires users to fine-tune transfer functions in parameter space transfer function widgets, which may not be familiar to them. We therefore propose GuideME, a novel slice-guided semiautomatic multivariate volume exploration approach. GuideME provides the user, an easy-to-use, slice-based user interface that suggests the feature boundaries and allows the user to select features via click and drag, and then an optimal transfer function is automatically generated by optimizing a response function. Throughout the exploration process, the user does not need to interact with the parameter views at all. Finally, real-world multivariate volume datasets are also usually of large size, which is larger than the GPU memory and even the main memory of standard work stations. We propose a ray-guided out-of-core, interactive volume rendering and efficient query method to support large and complex multivariate volumes on standard work stations

Development of an ontology-based visual approach for property data analytics

Real estate is a complex market that consists of many layers of social, financial and economic data, including but not limited to price, rental, location, mortgage, demographic and housing supply data. The sheer number of real estate properties around the world means that property transactions produce an extraordinary amount of data that is increasing exponentially. Most of the data are presented through thousands of rows on a spreadsheet or described in long paragraphs that are difficult to understand. The emergent data visualisation techniques are intended to allow data to be processed and analytics to be displayed visually to enable an understanding of complex information and the identification of new patterns from the data. However, not all visualisation techniques can achieve such a thing. Most techniques are able to display only visual low-dimensional data. This paper introduces an ontology visualisation methodology to explore the ontologies of property data behaviour for multidimensional data. The visualisation combines real estate data statistical analysis with several high-dimensional data visualisation techniques, including parallel coordinates and stacked area charts. By using six residential suburbs in Sydney as a demonstration, we find that the developed data visualisation methodology can be applied effectively and efficiently to analyse complex real estate market behaviour patterns