BlogForever D2.4: Weblog spider prototype and associated methodology

The purpose of this document is to present the evaluation of different solutions for capturing blogs, established methodology and to describe the developed blog spider prototype

Toward Entity-Aware Search

As the Web has evolved into a data-rich repository, with the standard "page view," current search engines are becoming increasingly inadequate for a wide range of query tasks. While we often search for various data "entities" (e.g., phone number, paper PDF, date), today's engines only take us indirectly to pages. In my Ph.D. study, we focus on a novel type of Web search that is aware of data entities inside pages, a significant departure from traditional document retrieval. We study the various essential aspects of supporting entity-aware Web search. To begin with, we tackle the core challenge of ranking entities, by distilling its underlying conceptual model Impression Model and developing a probabilistic ranking framework, EntityRank, that is able to seamlessly integrate both local and global information in ranking. We also report a prototype system built to show the initial promise of the proposal. Then, we aim at distilling and abstracting the essential computation requirements of entity search. From the dual views of reasoning--entity as input and entity as output, we propose a dual-inversion framework, with two indexing and partition schemes, towards efficient and scalable query processing. Further, to recognize more entity instances, we study the problem of entity synonym discovery through mining query log data. The results we obtained so far have shown clear promise of entity-aware search, in its usefulness, effectiveness, efficiency and scalability

Mining web data for competency management

We present CORDER (COmmunity Relation Discovery by named Entity Recognition) an un-supervised machine learning algorithm that exploits named entity recognition and co-occurrence data to associate individuals in an organization with their expertise and associates. We discuss the problems associated with evaluating unsupervised learners and report our initial evaluation experiments

Living Knowledge

Diversity, especially manifested in language and knowledge, is a function of local goals, needs, competences, beliefs, culture, opinions and personal experience. The Living Knowledge project considers diversity as an asset rather than a problem. With the project, foundational ideas emerged from the synergic contribution of different disciplines, methodologies (with which many partners were previously unfamiliar) and technologies flowed in concrete diversity-aware applications such as the Future Predictor and the Media Content Analyser providing users with better structured information while coping with Web scale complexities. The key notions of diversity, fact, opinion and bias have been defined in relation to three methodologies: Media Content Analysis (MCA) which operates from a social sciences perspective; Multimodal Genre Analysis (MGA) which operates from a semiotic perspective and Facet Analysis (FA) which operates from a knowledge representation and organization perspective. A conceptual architecture that pulls all of them together has become the core of the tools for automatic extraction and the way they interact. In particular, the conceptual architecture has been implemented with the Media Content Analyser application. The scientific and technological results obtained are described in the following

Relation Discovery from Web Data for Competency Management

This paper describes a technique for automatically discovering associations between people and expertise from an analysis of very large data sources (including web pages, blogs and emails), using a family of algorithms that perform accurate named-entity recognition, assign different weights to terms according to an analysis of document structure, and access distances between terms in a document. My contribution is to add a social networking approach called BuddyFinder which relies on associations within a large enterprise-wide "buddy list" to help delimit the search space and also to provide a form of 'social triangulation' whereby the system can discover documents from your colleagues that contain pertinent information about you. This work has been influential in the information retrieval community generally, as it is the basis of a landmark system that achieved overall first place in every category in the Enterprise Search Track of TREC2006

Determining citizens’ opinions about stories in the news media: analysing Google, Facebook and Twitter

We describe a method whereby a governmental policy maker can discover citizens’ reaction to news stories. This is particularly relevant in the political world, where governments’ policy statements are reported by the news media and discussed by citizens. The work here addresses two main questions: whereabouts are citizens discussing a news story, and what are they saying? Our strategy to answer the first question is to find news articles pertaining to the policy statements, then perform internet searches for references to the news articles’ headlines and URLs. We have created a software tool that schedules repeating Google searches for the news articles and collects the results in a database, enabling the user to aggregate and analyse them to produce ranked tables of sites that reference the news articles. Using data mining techniques we can analyse data so that resultant ranking reflects an overall aggregate score, taking into account multiple datasets, and this shows the most relevant places on the internet where the story is discussed. To answer the second question, we introduce the WeGov toolbox as a tool for analysing citizens’ comments and behaviour pertaining to news stories. We first use the tool for identifying social network discussions, using different strategies for Facebook and Twitter. We apply different analysis components to analyse the data to distil the essence of the social network users’ comments, to determine influential users and identify important comments

Towards experience management for Search Engine Optimisation

Websites of Small and Medium-sized Enterprises (SMEs) can gain an added advantage by getting listed in the search engine’s results page during the search sessions of the searchers. The Search Engine Optimisation (SEO) enables websites to become visible in search engines during search sessions for its featured products or services. It generates additional revenue for the websites. SEO is a complex technique. Its knowledge and experience gained from optimising websites in the past is highly valuable and applicable to optimise websites. This paper dis- cusses the problem of optimisation of websites based on the experience gained by the authors from optimisation of several case study websites. Process models have been generated in order to capture experience of implementing essential elements of SEO and to explain the procedure of implementation of the fundamental on-page SEO techniques that yielded results for the case study websites