Identifying effective multiple spreaders by coloring complex networks

How to identify influential nodes in social networks is of theoretical significance, which relates to how to prevent epidemic spreading or cascading failure, how to accelerate information diffusion, and so on. In this Letter, we make an attempt to find \emph{effective multiple spreaders} in complex networks by generalizing the idea of the coloring problem in graph theory to complex networks. In our method, each node in a network is colored by one kind of color and nodes with the same color are sorted into an independent set. Then, for a given centrality index, the nodes with the highest centrality in an independent set are chosen as multiple spreaders. Comparing this approach with the traditional method, in which nodes with the highest centrality from the \emph{entire} network perspective are chosen, we find that our method is more effective in accelerating the spreading process and maximizing the spreading coverage than the traditional method, no matter in network models or in real social networks. Meanwhile, the low computational complexity of the coloring algorithm guarantees the potential applications of our method.Comment: 6 pages, 6 figure

Identifying Multiple Influential Users Based on the Overlapping Influence in Multiplex Networks

Online social networks (OSNs) are interaction platforms that can promote knowledge spreading, rumor propagation, and virus diffusion. Identifying influential users in OSNs is of great significance for accelerating the information propagation especially when information is able to travel across multiple channels. However, most previous studies are limited to a single network or select multiple influential users based on the centrality ranking result of each user, not addressing the overlapping influence (OI) among users. In practice, the collective influence of multiple users is not equal to the total sum of these users' influences. In this paper, we propose a novel OI-based method for identifying multiple influential users in multiplex social networks. We first define the effective spreading shortest path (ESSP) by utilizing the concept of spreading rate in order to denote the relative location of users. Then, the collective influence is quantified by taking the topological factor and the location distribution of users into account. The identified users based on our proposed method are central and relatively scattered with a low overlapping influence. With the Susceptible-Infected-Recovered (SIR) model, we estimate our proposed method with other benchmark algorithms. Experimental results in both synthetic and real-world networks verify that our proposed method has a better performance in terms of the spreading efficiency. © 2013 IEEE

Influencer Identification on Link Predicted Graphs

How would admissions look like in a it university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set of key nodes to maximize information dissemination, while link prediction aims to foresee potential connections within the network. These strategies, primarily deep learning link prediction methods and greedy algorithms, have been previously used in tandem to identify future influencers. However, given the complexity of these tasks, especially in large-scale networks, we propose an algorithm, The Social Sphere Model, which uniquely utilizes expected value in its future graph prediction and combines specifically path-based link prediction metrics and heuristic influence maximization strategies to effectively identify future vital nodes in weighted networks. Our approach is tested on two distinct contagion models, offering a promising solution with lower computational demands. This advancement not only enhances our understanding of network dynamics but also opens new avenues for efficient network management and influence strategy development.Comment: 19 pages + appendix. V2 has additional information on how our model differs from existing algorithm

A voting approach to uncover multiple influential spreaders on weighted networks

The identifcation of multiple spreaders on weighted complex networks is a crucial step towards effcient information diffusion, preventing epidemics spreading and etc. In this paper, we propose a novel approach WVoteRank to find multiple spreaders by extending VoteRank. VoteRank has limitations to select multiple spreaders on unweighted networks while various real networks are weighted networks such as trade networks, traffic flow networks and etc. Thus our approach WVoteRank is generalized to deal with both unweighted and weighted networks by considering both degree and weight in voting process. Experimental studies on LFR synthetic networks and real networks show that in the context of Susceptible-Infected-Recovered (SIR) propagation, WVoteRank outperforms existing states of arts methods such as weighted H-index, weighted K-shell, weighted degree centrality and weighted betweeness centrality on final affected scale. It obtains an improvement of final affected scale as much as 8:96%. Linear time complexity enables it to be applied on large networks effectively