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Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Childrenās rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region
There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a core recommendation of the WHO Commission on Ending Childhood Obesity is to reduce childrenās exposure to all such marketing. As a result, WHO has called on Member States to introduce restrictions on marketing of HFSS foods to children, covering all media, including digital, and to close any regulatory loopholes. This publication provides up-to-date information on the marketing of foods and non-alcoholic beverages to children and the changes that have occurred in recent years, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and childrenās engagement with such marketing. It also considers the impact on children and their ability to counter marketing as well as the implications for childrenās rights and digital privacy. Finally the report discusses the policy implications and some of the recent policy action by WHO European Member States
East Bay Coalition for the Homeless: Branding Study and Marketing Strategy
There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to āposition the EBCH away from others in the categoryā and to āposition the EBCH as unique.ā These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own āpositionā in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons
East Bay Coalition for the Homeless Project: Final Report
The report suggests strategies that can be incorporated into the current work flow and builds upon the current work of the EBCH. The report also presents ways in which to create a more efficient platform for completing marketing tasks, creating opportunities for awareness and knowledge of the EBCH, and increasing consideration of the EBCH as a potential donation focus
Silver Surfers : Social Inclusion or Exclusion in a Digital World
Funded and commissioned by Microsoft's Unlimited Potential Programme, with contributions from Citizens Online and UH. This report was the output from the project.When one considers the population profile of a country, no longer is the emphasis upon mortality rates of younger people. As the years progress, enhancements to the quality of life have led to an increasingly ageing society. The emphasis globally has changed to provision for all age groups as a result. In this report, we determine how Information and Communication Technologies (ICTs) are being introduced through programmes by a variety of agencies into the lives of one particular population group ā the silver surfer. The context of this report is the United KingdomFinal Published versio
Bid Optimization by Multivariable Control in Display Advertising
Real-Time Bidding (RTB) is an important paradigm in display advertising,
where advertisers utilize extended information and algorithms served by Demand
Side Platforms (DSPs) to improve advertising performance. A common problem for
DSPs is to help advertisers gain as much value as possible with budget
constraints. However, advertisers would routinely add certain key performance
indicator (KPI) constraints that the advertising campaign must meet due to
practical reasons. In this paper, we study the common case where advertisers
aim to maximize the quantity of conversions, and set cost-per-click (CPC) as a
KPI constraint. We convert such a problem into a linear programming problem and
leverage the primal-dual method to derive the optimal bidding strategy. To
address the applicability issue, we propose a feedback control-based solution
and devise the multivariable control system. The empirical study based on
real-word data from Taobao.com verifies the effectiveness and superiority of
our approach compared with the state of the art in the industry practices
Global Marketing: A Literature Survey
human development, consumption, globalization
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