Scalable Audience Reach Estimation in Real-time Online Advertising

Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like to restrict their ad impressions to certain websites and/or certain groups of audience. These restrictions, known as targeting criteria, limit the reachability for better performance. This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off. Designing such a system is challenging due to (a) the huge amount of data to process, and, (b) the need for fast and accurate estimates. In this paper, we propose a distributed fault tolerant system that can generate such estimates fast with good accuracy. The main idea is to keep a small representative sample in memory across multiple machines and formulate the forecasting problem as queries against the sample. The key challenge is to find the best strata across the past data, perform multivariate stratified sampling while ensuring fuzzy fall-back to cover the small minorities. Our results show a significant improvement over the uniform and simple stratified sampling strategies which are currently widely used in the industry

A Survey on Array Storage, Query Languages, and Systems

Since scientific investigation is one of the most important providers of massive amounts of ordered data, there is a renewed interest in array data processing in the context of Big Data. To the best of our knowledge, a unified resource that summarizes and analyzes array processing research over its long existence is currently missing. In this survey, we provide a guide for past, present, and future research in array processing. The survey is organized along three main topics. Array storage discusses all the aspects related to array partitioning into chunks. The identification of a reduced set of array operators to form the foundation for an array query language is analyzed across multiple such proposals. Lastly, we survey real systems for array processing. The result is a thorough survey on array data storage and processing that should be consulted by anyone interested in this research topic, independent of experience level. The survey is not complete though. We greatly appreciate pointers towards any work we might have forgotten to mention.Comment: 44 page

system architecture for approximate query processing

Decision making is an activity that addresses the problem of extracting knowledge and information from data stored in data warehouses, in order to improve the business processes of information systems. Usually, decision making is based on On-Line Analytical Processing, data mining, or approximate query processing. In the last case, answers to analytical queries are provided in a fast manner, although affected with a small percentage of error. In the paper, we present the architecture of an approximate query answering system. Then, we illustrate our ADAP (Analytical Data Profile) system, which is based on an engine able to provide fast responses to the main statistical functions by using orthogonal polynomials series to approximate the data distribution of multi­dimensional relations. Moreover, several experimental results to measure the approximation error are shown and the response-time to analytical queries is reported.</p

Time Series Management Systems:A Survey

The collection of time series data increases as more monitoring and automation are being deployed. These deployments range in scale from an Internet of things (IoT) device located in a household to enormous distributed Cyber-Physical Systems (CPSs) producing large volumes of data at high velocity. To store and analyze these vast amounts of data, specialized Time Series Management Systems (TSMSs) have been developed to overcome the limitations of general purpose Database Management Systems (DBMSs) for times series management. In this paper, we present a thorough analysis and classification of TSMSs developed through academic or industrial research and documented through publications. Our classification is organized into categories based on the architectures observed during our analysis. In addition, we provide an overview of each system with a focus on the motivational use case that drove the development of the system, the functionality for storage and querying of time series a system implements, the components the system is composed of, and the capabilities of each system with regard to Stream Processing and Approximate Query Processing (AQP). Last, we provide a summary of research directions proposed by other researchers in the field and present our vision for a next generation TSMS.Comment: 20 Pages, 15 Figures, 2 Tables, Accepted for publication in IEEE TKD

IDEAS-1997-2021-Final-Programs

This document records the final program for each of the 26 meetings of the International Database and Engineering Application Symposium from 1997 through 2021. These meetings were organized in various locations on three continents. Most of the papers published during these years are in the digital libraries of IEEE(1997-2007) or ACM(2008-2021)