A Novel Design Science Approach for Integrating Chinese User-Generated Content in Non-Chinese Market Intelligence

Market research has long relied on reactive means of data gathering, such as questionnaires or focus groups. With the wide-spread use of social media, millions of comments about customer opinions and feedback regarding products and brands are available. However, before using this ‘wisdom of the crowd’ as a source for marketing research, several challenges have to be tackled: the sheer volume of posts, their unstructured format, and the dozens of different languages used on the internet. All of them make automated usage of this data challenging. In this paper, we draw on dashboard design principles and follow a design science research approach to develop a framework for search, integration, and analysis of cross-language user-generated content. With ‘MarketMiner’, we implement the framework in the automotive industry by analyzing Chinese auto forums. The results are promising in that MarketMiner can dramatically improve utilization of foreign-language social media content for market intelligence purposes

User Interfaces to the Web of Data based on Natural Language Generation

We explore how Virtual Research Environments based on Semantic Web technologies support research interactions with RDF data in various stages of corpus-based analysis, analyze the Web of Data in terms of human readability, derive labels from variables in SPARQL queries, apply Natural Language Generation to improve user interfaces to the Web of Data by verbalizing SPARQL queries and RDF graphs, and present a method to automatically induce RDF graph verbalization templates via distant supervision