A Multi-modal Approach to Fine-grained Opinion Mining on Video Reviews

Despite the recent advances in opinion mining for written reviews, few works have tackled the problem on other sources of reviews. In light of this issue, we propose a multi-modal approach for mining fine-grained opinions from video reviews that is able to determine the aspects of the item under review that are being discussed and the sentiment orientation towards them. Our approach works at the sentence level without the need for time annotations and uses features derived from the audio, video and language transcriptions of its contents. We evaluate our approach on two datasets and show that leveraging the video and audio modalities consistently provides increased performance over text-only baselines, providing evidence these extra modalities are key in better understanding video reviews.Comment: Second Grand Challenge and Workshop on Multimodal Language ACL 202

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline