Value co-creation characteristics and creativity-oriented customer citizenship behavior

For the competitive advantage of service organization, it is important to improve the creative performance of human resources in the organization. For example, when employees perform creatively, in other words, if they generate novel and useful ideas, it will contribute to organizational competiveness. Therefore, there has been an increased focus in identifying its antecedents and consequences. Unfortunately, little is known about the creative performance of customers. According to service-centered dominant logic, customer is the value co-creator, it emphasizes co-opting customer involvement in the value creation process as an additional human resource. In addition, customers can be a valuable resource for service improvement efforts for firms. For instance, companies might benefit greatly from customer feedback and complaints regarding their offerings and can enhance their productivity in terms of quality and quantity. In this paper, the type of novel, creative-oriented customer behaviors highlighted in the preceding paragraph are referred to as creativity-oriented customer citizenship behaviors (CCBs). In the customer value co-creation context, creative-oriented CCBs refer to extra-role efforts by customers with regards the development of ideas about products, practices, services, and procedures that are novel and potentially useful to a firm. According to the intrinsic motivation perspective, the context in which customers create values, influences their intrinsic motivation, which in turn affects creativity-oriented CCBs. The intrinsic motivation perspective suggests that high intrinsic motivation is affected by information from both task characteristics (i.e., autonomy) and social characteristics (e.g., supplier support). Specifically, complex and challenging task characteristics such as high levels of variety, identity, significance, autonomy, and feedback are expected to increase customer intrinsic motivation. Under these conditions, customers should increase the likelihood of creativity-oriented CCBs. Therefore, customers are expected to be most creative when they experience a high level of intrinsic motivation. In contrast, complex and challenging task and social characteristics can have the opposite effect to customers. For example, in a high level of variety task, increased autonomy can lead to increased workload because they must take on related extra responsibilities and accountability. Increased workload, in turn, is expected to lead to decreased likelihood of creativity-oriented CCBs. Therefore, this study attempts to explore the impact of task characteristics and social characteristics on creativity-oriented CCBs. Furthermore, a substantial body of research has examined the possibility that creativity is affected by personal characteristics. As such, in addition to the relevant task and social characteristics, the moderating influence of several trait variables is also considered. This article makes several contributions. First, this study investigates the trade-off effect of the customer value co-creation related task and social characteristics by examining the underlying opposing mechanism of motivation and work overload. Second, this research provides a deeper understanding of contingency factors that systematically strengthen the relationships under consideration. Third, this study may indicate that companies seek to promote the creativity of their industrial customers and should design the tasks and social characteristics of their industrial customers in a way that maximizes their creativity. But, companies should be aware of the negative impact of specific tasks and social characteristics that may minimize the creativity of industrial customers

The Influence of Online Product Presentation and Seller Reputation on the Consumers’ Purchase Intention across Different Involvement Products

In online market, consumers tend to make use of other signals when assessing the product quality due to the aggravated information asymmetry. Taking the moderating effects of product involvement into account, this paper developed a research model to study the influence mechanism of product information presentation and seller reputation on consumers’ perceived product quality and purchase intension. A lab experiment was designed to prove the research model, in which 57 participants’ questionnaire data was collected and eye movement data was recorded by SMI Hi-speed eye tracker when they viewed the website. The results showed that perceived product information presentation and seller reputation positively influenced consumers’ perceived product quality which further more affected the willingness to buy, with the moderating effects of product involvement. More specifically, the impact of perceived product information presentation got weaker when seller reputation got higher for low-involvement product

The Paradoxical Effects of Blockchain Technology on Social Networking Practices

Blockchain technology is a promising, yet not well understood, enabler of large-scale societal and economic change. For instance, blockchain makes it possible for users to securely and profitably share content on social media platforms. In this study, w

Market Structure and Energy Efficiency: The Case of New Commercial Buildings

This is a report on why commercial office buildings aren’t more energy efficient. Several decades of energy efficiency programs have resulted in some gains, but overall increases in the energy efficiency of buildings have fallen far short of the 30 to 50 percent improvement that many efficiency advocates believe is possible. The purpose of this study is to consider the “why” question by empirically examining the dynamics of new commercial building markets. To do so, the authors used multiple research techniques, including qualitative field observation and interview methods that allow for a more in-depth understanding of complicated market processes. Their research focused primarily on new office buildings and centered in four regional markets: Sacramento, San Francisco, Seattle, and Portland. The authors identify key dynamics of commercial office building markets, describe how change and innovation occurs in commercial development, discuss the implications for energy efficiency, and suggest next steps

Bodies and everyday practices in designed urban environments

In recent years, the centres of many towns and cities have been reshaped by urban design projects, but little attention has been paid to how these transformations are experienced everyday by users of the city. In other words: how do the users of urban centers, such as shoppers, cleaners, or workers, perceive these changes, as embodied subjects in specific material environments? This paper analyses how bodies in two intensely designed urban spaces – the shopping centre of Milton Keynes, a 1960s new town, and Bedford's recently redeveloped historic town centre – are affected by elements of the built environment. 'Affected' is a term borrowed from Latour (2004), and the paper works with, and elaborates, some of his and others' work on how bodies are effectuated by other entities. Such Latourian work pays a great deal of attention to how bodies are affected by both human and non-human entities of many kinds, and we examine how certain aspects of the built environment in these two towns affects bodies in specific ways. However, we also emphasise the variability in this process, in particular that bodies seem unaware – or ambivalently aware – of many entities' affordances

Rethinking green entrepreneurship - fluid narratives of the green economy

Green entrepreneurs have been seen as key drivers for a transition to a green economy. However, there has been limited in-depth qualitative empirical research with green entrepreneurs to date, focusing instead on typologies categorising certain ‘types’ of green entrepreneur. Moreover, the literature rarely situates such individual activities within broader concepts such as the green economy. In contrast, we suggest that current discourses of the green economy are important in contextualising the ways that green entrepreneurs make sense of themselves and their businesses. Green entrepreneurs are thus negotiating varying tensions between their business activities, environmental philosophies, and wider contexts at the intersection between the green economy and the mainstream economy. Drawing on evidence from 55 interviews, we explore the narratives employed by green entrepreneurs to situate themselves within/outwith the wider green economy – the recursive framing of mainstream and niche ‘green’ activities provides a sense of the tensions and politics at play in the development of the green economy. We thus offer a new and more dynamic view of the evolving nature of ‘being’ and ‘becoming’ a green entrepreneur, rather than relying on the fixed categories espoused in previous typologies. We conclude that it is important that policy makers recognise the complex and contentious nature of green entrepreneurship, and that it is essential to view the green economy as a diverse constellation of myriad actors rather than corporate reinventions of business as usual

Exploring rail futures using scenarios: experience and potential

In 1995 the author of this paper undertook a scenario exercise for British Rail to identify priorities for rail science and technology developments under the new privatised regime. Four marketbased 2010 scenarios were developed for UK rail transport: 1) cost driven; 2) quality driven, 3)technology driven and 4) environmentally driven. These helped to identify areas of strategic R&D that were needed to improve rail’s competitiveness. It is now over a decade since this scenario exercise took place. This paper, updating an earlier review (Potter and Roy, 2000), revisits the 1995 scenarios and compares them to what actual market strategies emerged within the privatised railway industry. It explores whether the four scenarios did succeed in capturing the range of market responses that emerged from rail privatisation and what lessons this contains for the use of scenarios transport research