A Survey of the State of Research on Augmented Reality from a Business Perspective using Porter’s Value Chain

In recent years, augmented reality (AR) technology has been able to demonstrate more and more impressively the potential it brings for companies and their valueadding activities, and this even though acceptance of the technology in society is only just beginning. Due to this, our work aims to bring a comprehensive overview of AR deployment opportunities based on the value chain, forcing a symbiosis of potential demonstration and acceptance promotion. For our investigation, we consider the most important peer-reviewed papers on the state of research on augmented reality from a business perspective and provide a comprehensive overview of the different possible uses of AR within a company, structured according to Porter’s value chain, as well as an outlook on future research on the expansion and further development of AR systems. Based on this, we formulate research gaps for future work on AR in the context presented

THE FUTURE OF DIGITAL WORK - USE CASES FOR AUGMENTED REALITY GLASSES

Microsoft’s HoloLens enables true augmented reality (AR) by placing virtual objects within the real world. This paper aims at presenting trades (based on ISIC) that can benefit from AR as well as possible use cases. Firstly, the authors conducted a systematic literature search to identi-fy relevant papers. Six databases (including EBSCOhost, ScienceDirect and SpringerLink) were scanned for the term “HoloLens”. Out of 680 results, two researchers identified 150 articles as thematically relevant. Secondly, these papers were analysed utilising qualitative content analy-sis. Findings reveal 26 trades where AR glasses are in use for practice or research purposes. The most frequent are human health, education and research. In addition, we provide a cata-logue of 7 main use cases, such as Process Guidance or Data Access and Visualisation as well as 27 sub use cases addressing corresponding functionalities in more detail. The results of this paper are trades and application scenarios for AR glasses. Thus, this article contributes to re-search in the field of service systems design, especially AR glasses-based service systems, and provide evidence for the future of digital work

Marketing Strategies of Successful Coffee Shop Owners

Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith\u27s 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from semistructured interviews and a review of publicly available data and company websites. Data were analyzed using the principles of the content analysis method, which included identifying codes and themes. Findings indicated owners of successful coffee shops were actively engaged in the day-to-day business operations and in the community; provided premium products; used social media for marketing, promotion, and branding; used competitive pricing; were precise about the location; provided exceptional customer service and personalization, and had points of marketing differentiation to promote their brand. The implications of this study for positive social change include the potential to support the welfare of the citizens of Arkansas, and owners of coffee shops across the United States that could provide independent coffee shop owners with marketing strategies necessary to sustain business operations, contribute to new job creation and regional economic sustainability

Unveiling the dynamics between Frugal Innovation and Product Performance

A Bibliometric map of Intellectual Communities in Frugal Innovation Literature. The Performance of Alternative Innovation approach: an Agent-Based Model. Modelling the Product Complexity and Frugal Innovation from a Product Architecture approach: a pseudo NK model

Gathering, evaluating and managing customer feedback during aircraft production

International audienc