MOBILE MARKETING FUTURE TRENDS

The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field – the LTE (Long Term Evolution) – cellular communication system optimized to support packet-switched data services to enable mobile broadband. The conclusions of the article focus on the relevance of mobile marketing, techniques efficiency related to brand promotion, changing consumers attitude and the development of such techniques imposed by the new mobile communication systemmobile marketing; long term evolution; broadband; brand awareness; consumer attitude

Future trends of television

Television related attitudes are changing rapidly. How are the broadcasters, digital content makers and involved market players planning to pick up the rhythm? What are the regulatory and business challenges that they have to face? The piece addresses these issues. --TV,audiovisual,regulation,business

Future Trends

After reading this chapter you will be able to: - Review the changes occurring in collections and disbursements - Appreciate concerns relating to banking relationships and credit rationing - Understand disaster recovery and contingency planning issues - Evaluate the trends in treasury organization

Future trends

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ROMANIA’S COMPETITIVENESS –PRESENT AND FUTURE TRENDS

Romania, the worst performer in 2009 of the Southeast Europe economies was blocked for another year of economic contraction. As for 2011, analysts expect the economy to post positive although below potential growth rate, driven by a modest recovery in domestic demand. Political and external risks appear large and could trigger a downward revision of the growth forecast in the months ahead. For our country boosting competitiveness is one of the few remaining paths to drive to overcome negative effects of the unfinished economic crisis. This paper analyzes the results for Romanian competitiveness as it is come out of the GCI (Global Competitiveness Index) in the last period and perspectives.Romania’s economic growth, competitiveness, post crisis recovery

Diabetes in Malta : current findings and future trends

Diabetes is a considerable global problem. Recent projections suggest that at least 194 million people suffer from diabetes worldwide. The World Health Organization suggests this number will increase to 333 million by 2025. Approximately four million deaths each year are caused by diabetes-related complications totaling an astounding 9% of deaths worldwide. Currently, epidemiological studies indicate that 1% of the Maltese population suffer from Type I Diabetes Mellitus and 9% from Type II Diabetes Mellitus. Following global predictions, it is probable that the incidence of Type I diabetes will increase also. This article evaluates the current Maltese diabetic care system and conducts a strategic analysis of diabetic practices. Recommendations for a cost-effective standard of care, legislative support for comprehensive diabetic care, and a national policy are proposed.peer-reviewe