124,790 research outputs found

    An empirical analysis of potential cyclist injuries and cycling outfit comfort

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    This study investigated the relationship between pain/injury and training characteristics in cyclists. In addition, ergonomic wear comfort of their garments was investigated. A total of 94 complete questionnaire responses were analyzed. The result indicated that lower back pain was the most prevalent injury causing the highest rates of functional damage and medical attention. The injury level of cyclists was affected by the cluster with elite cyclists reporting pain while cycling. Many cyclists were not very satisfied with the comfort level of their current outfit, 39% of respondents were experienced with different discomfort sensations. The most frequent causes of discomfort were thermal and moisture discomfort sensation related to fabric characteristics. Moreover, design and fit of the garment were considered as cause of discomfort next to thermal discomfort sensation. Therefore, it could be concluded that garments that have good ventilation or breathability and very good fit values were preferred by cyclists. Design, limited choice (availability), appearance/look and quality were the main reason for their brand selection preferences

    Buy-One-Give-One Consumerism and Synthesized Consumer Self-Identity

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    The Importance of Acknowledgement as a High Class Society for Teenager in Alyson Noël's Faking 19

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    This paper discusses the Alex's desire to be acknowledged as a high class person. Alex comes from a middle class background. When she enters high school, she started to change. In this paper I analyze the changes that happened to Alex. In the analysis, I use Georg Simmel's theory about fashion and metropolitan lifestyle. I divided this analysis into three parts. The first part, it discusses what Alex does to get the acknowledgement. Second, it discusses the reasons and result behind her desire to be acknowledged as a high class. Finally, it discusses what Alex learns from her encounter with the high class. Through the analysis I find that Faking 19 shows an important moral lesson. Being acknowledged as a high class is not the most important thing in life. The most important thing in life is when someone can be themselves

    A Cognitive and Social Psychological Perspective on the Demand for Fashion

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    The fashion industry is an important global industry. In 2012, in Britain it generated more than ÂŁ48 billion annually and employs more than 600,000 people. Whether or not we consider ourselves fashionable or interested in fashion, we all clothe ourselves in items we have bought or have chosen to wear. Individuals in developed countries tend to buy more fashion items than they need and many have bought items that remain unworn. The fashion industry depends on demand for new ideas and products which allow individuals to perceive themselves as socially or economically superior or simply different. From a psychological perspective, this is in conflict with the well understood desire to conform. The psychological underpinnings of the demand for fashion are complex and have been neglected in research. This paper considers the cognitive and social psychological roles of decision making in the demand for fashion

    Anak Jakarta; A Sketch Of Indonesian Youth Identity

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    Anak Jakarta refers to the youth of Jakarta, the trend-setters of the Indonesian youth. This paper gives a sketch of the youth in Jakarta as characterized by their appearance, language and lifestyle. Information is derived from discussions and personal contact with different groups of youth and parents (adults with children) in Jakarta; literature review, observations, as well as from flashbacks given by the adults, providing a portrait of anak Jakarta since late 1980's. The youth in Jakarta is Western (American) oriented, copying from the mass- and social media, often times conflicting with local norms and parental advices. Anak Jakarta profile includes: youth created slang language, school gang fights (tawuran) and brand minded consumerism. Jakarta youth has become the role model for most youth all over Indonesia, especially Jakarta migrant youth. Family upbringing, social contact, peer group and the media play a crucial role in forming, transforming and disseminating the characteristics anak Jakarta identity
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