Factors Influencing the Usage of Mobile Value-Added Services

Mobile value-added services have drawn the attention of researchers and practitioners recently, due to the rapid development of the mobile telecommunications market. Various mobile-based services and applications have therefore been introduced in order to satisfy mobile phone subscribers’ needs. Facing intensive competition, service providers are eager to persuade mobile phone subscribers into using the mobile value-add services in the hope to expand market share and ultimately raise revenues. This study therefore intends to investigate the factors that influence mobile phone subscribers’ intention to use mobile value-added services in Taiwan by incorporating quality factors and perceived playfulness with the Technology Acceptance Model. A preliminary proposal is presented in this extended abstract, together with expected contributions for research and practice

Consumer Behavior Towards Introducing 3G Mobile in Palestine: The Case of Bethlehem Governorate

This research focuses on the factors that influence customers’ behavior towards the introduction of 3G cellular data in Bethlehem Governorate, in the West Bank (WB), Palestine, which was introduced at the beginning of 2018. Therefore, the main purpose of this paper is about the examination of the factors that influence consumers’ usage of 3G cellular data. The research framework was based on the theory of planned behavior (TPB) with the attitude, subjective norms, and perceived behavioral control factors. In addition to the extension of technology acceptance model (TAM), the proposed model included the perceived usefulness and perceived ease of use factors. The perceived enjoyment factor was added to the model along with the TPB and TAM in order to examine the influence on the behavioral intention to use 3G cellular data. A simple random sampling strategy of a sample size of 402 3G’s customers from Bethlehem Governorate in the WB, Palestine was applied. Targeted respondents include who tried either currently using 3G services throughout a questionnaire that was constructed for this purpose. The data was analyzed by employing structural equation modeling (SEM). The results indicate that perceived behavioral control, perceived enjoyment, and subjective norms are the influential factors. In contrast, perceived usefulness, perceived ease of use and attitude are not influencing the behavioral intention to use 3G mobile data services. Based upon the research findings, business implications, and limitations, further research was suggested were placed

REVIEW OF STUDIES WITH UTAUT AS CONCEPTUAL FRAMEWORK

The main focus of this paper is to contrast and combine results from different studies using the Unified Theory of Acceptance and Use of Technology(UTAUT) and its extensions, in the hope of identifying patterns among studied results, sources of discrepancy among those results, or other existing relationships that may come to light in the context of these study. Studies from which this paper was prepared were basically derived from Emerald, Science Direct, EBSCOhost databases. Out of 20 studies gleaned 4 were on telecommunication, 5 on banking, 12 were on Education and 5 were on Health. Results from these studies are varying. This paper tabulate thematically and chronologically literature where the Unified Theory of Acceptance and Use of Technology have been applied. The review identified the Topic, Author, Sample Size, Location where the study was carried and theoretical model used. It also includes the Statistical techniques applied, the objectives of the study and the result

Acceptance Of Qr Code In Taiwan: An Extension Of The Technology Acceptance Model

The development and application of QR code is quite advanced in Japan and Korea; in contrast, at the time when the QR code was introduced in Taiwan, lack of mobile phone support and the limited applications of QR code meant that it was not immediately popularized. In recent years, the growing popularity of smart phones has enhanced the various applications of QR code, not only providing the information to the user, but also performing navigation, marketing and ticketing functions, to name a few. This study is based on the Technology Acceptance Model, with Social Influence, Facilitating Conditions, Awareness Knowledge, Operation Knowledge and Price as the usage factors, and by verifying the structural modelling through public surveys and analyzing the importance of the Acceptance Model and other influences of users in Taiwan as the driving factors in incorporating QR code applications in the government, telecommunication carrier and business spheres

Intention to use mobile customer relationship management systems

© Emerald Group Publishing Limited. Purpose - The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day activities. Design/methodology/approach - An extended Technology Acceptance Model (TAM) of mobile CRM system adoption is developed and tested with data from 105 international sales managers representing five B2B companies. Findings - The study extends the TAM framework with three additional constructs derived from mobile technology and sales force automation literature, namely personal innovativeness in the domain of IT, perceived risk, and perceived reachability. The model demonstrates that personal innovativeness and perceived reachability have significant effects on the TAM framework. Research limitations/implications - The relatively small sample size limits the generalization of the results. Practical implications - Sales managers' intention to adopt mobile CRM can be explained by the extended TAM framework. Understanding the key factors that influence intention to adopt a mobile CRM system will aid companies in implementing it among their sales force. Companies willing to foster adoption of a mobile CRM system among the sales force could focus on communicating the usefulness of using the system and benefits gained from enhanced reachability. Recruiting sales people with strong personal innovativeness is beneficial. Originality/value - This study responds the calls for studies on mobile platforms and on the use of mobile B2B applications in sales force management. It is among the first attempts to incorporate variables derived from mobile technology acceptance literature among the sales force into the TAM framework, to better explain acceptance of mobile CRM systems

Adopting An Extended UTAUT2 To Predict Consumer Adoption Of M-Technologies In Saudi Arabia

Mobile Data Services (MDS) such as the Mobile Internet and Mobile Government influence various life aspects in the Kingdom of Saudi Arabia (KSA); yet, few empirical studies have been considered in order to expand these applications in the KSA context. This study targets and then analyses the existing knowledge in M-Internet and M-Government fields, then the study will provide future suggestions for adopting factors that will radically increase the use of the aforementioned services. Through detecting the most relevant 57 empirical studies out of 287 relevant researches, various relations are impeded in different IT models and they have been examined in order to investigate theoretical gaps that may require further research. The author’s research shows that adopting an extended model of UTAUT2 with two new variables, i.e. Risk and Trust will arouse and substantially spread M-Internet and M-Government. Moreover, this paper will assert on the importance of the interrelationship among the main variables of UTAUT2, i.e. the influence of Effort Expectancy (EE) over Performance Expectancy (PE)

How can we use mobile apps for disaster communications in Taiwan: Problems and possible practice

The growth rate of global smart phone in 2010 is as high as 78.1%, showing that smart phone gradually becomes the mainstream in the mobile phone market. Smart phone has the function of installing applications, provides users with more diversified mobile value-added services and will change users' communication habits in the future. Mobile communication follows the development trend of 3G and WiMAX, make users can link with mobile software stores through internet, downloading all kinds of applications, which has provided human beings with more diversified information, and gradually changed people's living habits. With the widespread of smart phone in Taiwan and many mobile applications start to go popular in market, people are crazy about downloading mobile applications, and different applications create different types of communications. Within a trend of smart phone and massive mobile apps go popular in Taiwan, what can we do to apply these tools for disaster communications? And compare to other infrastructure-level support, is mobile app a feasible route for disaster communications? What is the possible uses and challenges. --