Data Analysis study based on Consumer Behavior on Soft Drinks Produced by Coca-Cola India in North Region

The Coca-Cola Plant is one of the biggest names in FMCG market in India. It covers 60 percent of soft drink market and also covers drinking water market of India. The Coca-Cola is itself a popular brand with soft drink products among every person from child to old age people. This work mainly presents an analytical study on consumer behavior on soft drinks related to coca-cola India plant. The study was held in the 4 region of India which are Chandigarh, Ambala, Rohtak and Nabipur. Data was collected by the survey and some important observations are concluded. Out of 310 respondents 59.67% respondents are male and 40.32% are female respondents were participated in this survey. The survey is based on age, qualification and area of residence. Maximum male in this region are in favor for stop unhealthy practice in soft drink companies by government. It covers mainly four areas in North region and analysis is done on basis of respondents score

Bulk is the new black : consumer attitudes, perceptions and purchase intentions towards Bulk Food Groceries in Portugal

Purchasing food in bulk has become a growing practise among grocery shoppers in recent years. No longer a dated tradition from the 19th century, bulk is now seen as a modern alternative to package-loaded products. Besides a more sustainable nature of transactions, bulk offers several advantages, from lower prices to the chance of portion customization and reduced food waste. However, literature identifies many setbacks for businesses invested in selling unpackaged food. Hygiene regulation in self-service systems is challenging and negatively perceived by many shoppers. Plus, a high rate of spillage, theft and losses undermines retailers' cash flows. This study focused on the market of bulk food groceries in Portugal. Prices of bulk foods were analysed and compared with the corresponding packaged alternatives, in order to assert price competitiveness. Prior literature on the subject was consulted to conceive a framework for research methods. Six interviews to storeowners operating in the Portuguese bulk foods market served as valuable insights for the investigation. Finally, an online survey with a sample of 309 bulk consumers and non-consumers presented main barriers and advantages of bulk, as well as the attitudes and perceptions that have an influence on purchase intentions. Grocery shoppers in Portugal showed a favourable inclination towards purchasing bulk. Additionally, bulk consumers are concerned about sustainability, portion control and consider price the main driver for store choice.Comprar alimentos a granel está a tornar-se cada vez mais popular entre consumidores de produtos de mercearia. Outrora considerado uma tradição do século XIX, o granel é agora uma alternativa moderna aos produtos empacotados. Para além de representar uma forma sustentável de comércio, o granel oferece várias vantagens, desde preços mais baixos à oportunidade de controlar o tamanho das porções e reduzir o desperdício alimentar. Contudo, artigos científicos identificam algumas das contrariedades encaradas pelos negócios a granel. A regulação de higiene nos dispensadores de produtos é desafiante e vista com desconfiança por parte dos consumidores. Ademais, um elevado nível de perdas e roubo impactam negativamente os rendimentos dos retalhistas. Este estudo focou-se no mercado de venda a granel em Portugal. Produtos alimentares a granel foram comparados com as alternativas embaladas para estudar a competitividade dos preços. A literatura académica existente sobre o tema foi consultada para construir uma estrutura de pesquisa metodológica. Seis entrevistas a donos de lojas a granel a operar no mercado português serviram para complementar a investigação. Por fim, um survey online com uma amostra de 309 consumidores serviu para identificar as principais barreiras e vantagens do granel, bem como as atitudes e percepções que influenciam as decisões de compra. Os compradores de alimentos de mercearia em Portugal demonstraram intenções de compra favoráveis ao granel. Os consumidores de granel preocupam-se com a sustentabilidade, controlo de porções e consideram o preço a maior motivação para a escolha de loja