Factors Influencing the Adoption of Internet Banking

A research framework based on the theory of planned behavior (Ajzen 1985) and the diffusion of innovations theory (Rogers 1983) was used to identify the attitudinal, social and perceived behavioral control factors that would influence the adoption of Internet banking. An online questionnaire was designed on the World Wide Web (WWW). Respondents participated through extensive personalized e-mail invitations as well as postings to newsgroups and hyperlinks from selected Web sites. The results revealed that attitudinal and perceived behavioral control factors, rather than social influence, play a significant role in influencing the intention to adopt Internet banking. In particular, perceptions of relative advantage, compatibility, trialability, and risk toward using the Internet were found to influence intentions to adopt Internet banking services. In addition, confidence in using such services as well as perception of government support for electronic commerce were also found to influence intentions. The implications of the study are discussed and suggestions for future research presented

Internet banking adoption : information content richness, convenience and computer self-efficacy

The purpose of this research study is to examine factors influencing the adoption of Internet Banking among staff in a public university in Malaysia. We investigated three factors that we believed to influence internet banking adoption. A research model was developed to show the relationship between the factors investigated. We used the quantitative method by distributing survey questionnaire to the participants. Ninety seven usable questionnaires were gathered for analysis. The findings indicated that the there are significant relationship between the three factors towards internet banking adoption

Factors Affecting Customers' Adoption of Internet Banking in Pakistan

Unlike many developed countries, internet banking is a new phenomenon for Pakistani consumers as majority of banking customers seems to be fairly unfamiliar with different aspects of this service. This can be due to the diverse educational backgrounds, level of internet access, personal experiences and different socio-cultural backgrounds of customers. The present study looked at various factors influencing adoption of internet banking in Pakistan. The study used survey methodology with a sample of 250 individuals. Results of the research revealed reluctance to change has no significant impact on adoption of internet banking. On other hand access to internet, ease of use and security and privacy are found to be critical factors influencing adoption of internet banking. The results of the present study may facilitate policy makers and bank management to advance electronic banking services in Pakistan in a befitting manner. Lastly, managerial implications, study limitations and future research directions are provided

Internet banking adoption decisions and e-service quality of rural customers

Published ThesisWorldwide, banks are embracing information technology because of the rapid development in this field. In South Africa, banks have continued to supplement traditional over-the-counter banking with online banking in line with this global trend. Owing to factors unique to developing countries, however, internet banking adoption has not been as rapid as was expected. In particular, Internet banking adoption in rural areas remains problematic, and it is difficult to determine how rural customers are experiencing the quality of internet banking services. The purpose of the study was, therefore, to explore internet banking characteristics and factors influencing internet banking adoption and its relationship with the e-service quality, with specific reference to banking customers residing in rural areas of South Africa. The research study was conducted in positivist paradigm and was quantitative in nature. A survey design was used and self-administered questionnaires were distributed to banking customers residing in a rural area of South Africa. The final sample consisted of 390 banking customers who are using internet banking or who have knowledge of internet banking. The questionnaires were distributed personally by the researcher with the assistance of trained field workers. Descriptive and inferential statistics were used to analyse the data. The findings revealed that dimensions of innovation characteristics such compatibility, trialability and observability had moderate scores, but relative advantage and complexity had low scores. The results also showed that various factors influencing internet banking adoption, such as convenience, prior knowledge and usage, security, perceived risk and information, had low scores. The following dimensions of e-service quality received low scores, namely efficiency, system availability, fulfilment, privacy, loyalty intention and perceived value. It was only the contact dimension of e-service quality that was perceived positively. The Pearson’s Product Moment Correlation results indicated a medium and positive correlation between e-Service Quality and Innovation Characteristics, and a small, significant correlation was found between e-Service Quality and Factors Influencing Internet Banking Adoption. In view of the dearth of literature on internet banking in South Africa, the implications of this study are that the rate of internet banking adoption in rural areas should be accelerated. This study could provide useful assistance for retail banks to develop appropriate strategies to increase the internet banking adoption rate of rural customers

Factors influencing the adoption of internet banking: (special reference to the South Eastern Region, Sri Lanka)

Internet banking plays a major role in banking sector. It seems that commercial banks has not yet attracted sufficient customers to use internet banking when compared with the other developed and developing countries in the South Eastern Region part of Sri Lanka. This study examines the factors influencing the adoption of internet banking services by commercial banks in the South Eastern region in Sri Lanka. The data were collected through questionnaire. The methodology espoused for this study is case study research approach for which the data gathered were quantitative. Theory was developed to identify the factors that influence the adoption of Internet banking. 227 respondents in South Eastern Region part of Sri Lanka were involved in this study. 51 were adopters who use internet baking. 176 were non adopters who do not use internet banking. Factor analyses and regression technique are used to study the relationship. The results of the model tested that use of internet banking in South Eastern Region part of Sri Lanka. The adoption/ non-adoption decision is highly influenced by attitude toward Change, Perceived benefits, perceived risks, Occupation, Users’ IT knowledge except Information on online Banking. Only information on online banking did not affect intention to use internet banking service in the mentioned research area. The results also propose that age, gender and occupation are significantly relate with internet banking behaviour. Finally, this paper recommend that understanding the factors influencing the adoption of internet banking is very significant to the commercial Banks and Bank managers can make use of these information to advance appropriate strategies to attract new customers to use Internet banking in future

Internet Banking: Analysing encouragement and impediment factors among academicians

The paper aims to explore the encouragement and impediment factors for consumers to adopt internet banking services. The study should provide effective strategies for banking institutions on how to maximise the rate of adoption. A survey involving a sample size of 200 was conducted by sending questionnaires to lecturers in 20 public universities in Malaysia. The Decomposed Theory of Planned Behaviour model (DTPB)was used. While "Perceived Usefulness" and "Features of websites" were the top factors which encourage the adoption of internet banking,"Culture" was the most significant impediment in adoption. In terms of moderating variables, only a few variables show significant impact on certain factors. Age and income impacted only on "External environment" whereas WAP feature had an impact only on "Perceived usefulness'. Other variables have not shown significant effect on the factors. The findings suggest that banking institutions should plan effective strategies to enhance the push factors and to counter the barrier of culture in order to enhance internet banking adoption. This study offers valuable strategies for marketers to rethink how to educate potential customers and promote internet banking using innovative approaches. Recommendations are offered to financial institutions to plan effective strategies to enhance adoption of internet banking. The potential factors influencing internet banking adoption also provide useful insights for other developing countries

The Adoption of Internet Banking in a Developing Economy

The international world has witnessed significant developments in internet banking. This has presented opportunities to both banks and customers in the world of e-commerce. The adoption rate for internet banking in South Africa has been low, compared to other developing countries. With a reasonably well developed infrastructure, South Africa presents itself with great market potential for internet banking. Given this scenario, this paper examines the factors influencing the adoption of internet banking in South Africa. A survey was conducted using a sample of 400 consumers using a quantitative and descriptive design. The results indicate a relationship between the selected biographical variables and the adoption of internet banking. Perceived usefulness, an indicator of relative advantage was associated with the adoption of internet banking. Users considered internet banking to be less complex and less costly than non-users. It emerged that both users and non-users did not consider social influences as being a factor in the adoption of internet banking

Determinants of Mobile Banking Adoption at Commercial Bank of Ethiopia in Case of Bako District

The article investigates the factors affecting customers’ adoption decision of mobile banking in Bako Tibe, Ethiopia.  The continuous  expansion  of  technological  innovations  especially  in the banking sector  have stirred  competition  which  has changed  the  way  businesses  operate resulting in the introduction of mobile banking. This is illustrated that Ethiopia is recently expanding the use of internet banking such as mobile banking. To analysis of the determinants of mobile banking adoption in Bako Tibe, open and semi-structured questionnaires were used. The results of binary logit model indicates that quality of internet, lack of awareness, relative advantage, awareness, trial ability, experience, gender, education, income and age are the  factors that are significantly  influencing customers’ adoption  decisions of mobile banking at  Commercial Bank of Ethiopia. The conclusion is that commercial bank of Ethiopia invests massively in mobile banking and other information technology innovations in order to further promote efficient service   delivery and increase adoption of mobile banking services. Key words: Mobile banking; adoption; logistic regressions; experience; awareness; experience. DOI: 10.7176/CEIS/10-1-0