端末の買換え行動が携帯電話利用に及ぼす影響に関する実証的研究

制度:新 ; 文部省報告番号:甲2278号 ; 学位の種類:博士(国際情報通信学) ; 授与年月日:2006/7/26 ; 早大学位記番号:新431

Customer relationship management with perspective to Indian Mobile Industry and its Statistical Analysis

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THE TRANSFORMATION OF MOBILE TELECOMMUNICATIONS INDUSTRY IN PAKISTAN

This paper studies the dynamics of mobile telecommunications market in Pakistan. It draws on the emerging approach that views mobile telecom industry as a complex socio-technical system comprising both human and technological components. Three set of actors that make such system are studied in depth. These include Institutions, Providers and Users. It is argued that the development of a viable mobile market depends on the creation of a feasible environment that encourages growth in the market. The unique combination and actions of various actors in the industry shape and contribute to the development of such environment. The creation of these conditions is thus a combined success or a failure of all actors involved. The study challenges the traditional approaches of \u27Innovation Adoption\u27 and \u27Innovation of Infrastructure\u27 and argues that these only partly explain the phenomenon. The approach followed in this study is therefore holistic and aims to combine both traditional approaches to unlock the mechanism of market development

Toward a model of customer experience

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Retaining high-value and profitable customers is a major strategic objective for many companies. In mature mobile phone markets where growth has slowed, the defection of customers from one network to another has intensified and is strongly fuelled by poor Customer Experience. Trends in the service economy suggest that experience can be exploited as a means of supplying the basis of a new economic offering, ignited in part by the shift that is taking place in the analysis of people’s interaction with digital products. In this light, the research describes a strategic approach to the use of Information Systems as a means of improving Customer Experience. Using Action Research in a mobile telecommunications operator, a Customer Experience Monitoring and Action Response model (CEMAR) is developed that evaluates disparate customer data, residing across many systems, builds experience profiles and suggests appropriate contextual actions where experience is poor. The model provides value in identifying issues, understanding them in the context of the overall Customer Experience (over time) and dealing with them appropriately. The novelty of the approach is the synthesis of data analysis with an enhanced understanding of Customer Experience which is developed implicitly, in real-time and in advance of any instigation by the customer.Royal Academy of Engineerin

I AM A SMART PHONE USER - KEY INSIGHTS FROM THE FINNISH MARKET

Smart phones are seen to drive the development of mobile applications and a more or less intuitive belief is that once the users have a smart phone they will download applications and start using a wider variety of mobile services and/or more advanced mobile services. In this paper we describe Finnish smart phone users based on a survey study carried out with a random sample representative of Finnish consumers between the ages of 16 and 64. We divide smart phone users into three categories based on the range and frequency of using different mobile services and applications. We find, in addition to a small ‘power user’ group (15 %) and a substantial set of ‘interested but inactive users’ (47 %), that 38 % of smart phone users do not use their devices for any advanced services and have a low motivation to continue using smart phones in the future. The demand for and the sales of smart phones is growing rapidly; combined with this is the notion that users of smart phones will become users of more advanced applications and a wider variety of services, which will give a boost to the mobile service market. In light of our results we believe this development is slower to happen than expected. Also noteworthy is the sizeable minority of decidedly underwhelmed smart phone users, who are likely to jump ship to simpler devices

Mobile gaming: Industry challenges and policy implications

Mobile games are a prime example of a successful mobile application and demonstrate the increasing range of platforms for the media and entertainment industries. Against this convergent background, this paper introduces the basic features of the mobile gaming market and its industrial ecosystem together with its main actors and activities. The focus of the paper lies in the challenges ahead for the evolution of mobile applications into a potentially dominant game platform and the possible disruptions along this road. The deep personal relationships between users and their mobile devices are considered to further explore the link between mobile games, players’ strategies and pending techno-economic developments. The paper concludes with a brief discussion of some policy options to assist with the development of this domain

Mobile gaming prospects: the challenges to become a serious industry

Mobile games are a main example of both a successful mobile application and the increasing range of platforms for the media and entertainment industries. Against this convergent background, the paper introduces the basic features of the mobile gaming market and its industrial ecosystem with main actors and activities. Its focus lies on the challenges ahead for its evolution into a potentially dominant game platform and on the possible disruptions along this road. The future role of context and the deep personal relationship with the mobile device are considered to further explore mobile games link with users’ perceptions, players’ strategies and pending techno-economic developments

Relevant Affect Factors of Smartphone Mobile Data Traffic

Smartphones are used to access a wide range of different information and communication services and perform functions based on data transfer. A number of subscription contracts for smartphones is rapidly increasing, and the development of mobile communications network provides higher speed of data transfer. The continuous increase in the average amount of data traffic per one subscriber contract leads to an increase in the total Mobile Data Traffic (MDT), globally. This research represents a summary of factors that affect the amount of smartphone MDT. Previous literature shows only a few of the factors individually that affect the realization of smartphone MDT. The results of the research clarify the ways which influence the amount of MDT generated by a smartphone. This paper increases the awareness of the users of the methods of generating smartphone MDT. The research also allows users to specify parameters that affect the prediction of generated MDT of a smartphone