1,866 research outputs found

    Exploring Millennial’s Perceptions towards Luxury Fashion Wearable Technology

    Full text link
    Purpose – This study aims to examine the relationship between key value propositions of luxury fashion smartwatches, consumer attitudes and their purchase intentions, and to explore Millennial consumers’ overall perceptions of using these wearable technologies. Design/methodology/approach – The research adopts a mixed methods approach. Quantitative enquiry consisting of 312 respondents was followed by two qualitative focus groups in order to provide a more comprehensive understanding of the issue. Findings – The findings indicate that functional, individual and social factors influence Millennial consumers’ adoption intention of luxury fashion smartwatches. Empirical results reveal that perceived hedonism and usefulness are the most important factors that motivate adoption intentions, followed by subjective norm and perceived conspicuousness, indicating that luxury smartwatches are perceived as both a technological device and luxury fashion accessory. Originality/value – Given extant research on luxury fashion smartwatches is limited, this study contributes to this unique research stream by exploring Millennial’s perceptions towards using these new generation smartwatches. This research develops a theoretical framework building on technology adoption model 2 (Venkatesh and Davis, 2000), theory of reasoned action (Ajzen and Fishbein, 1975) and luxury perception models (Wiedmann et al., 2007)

    Smart technology for healthcare: Exploring the antecedents of adoption intention of healthcare wearable technology

    Get PDF
    © The Author(s), 2019. Technological advancement and personalized health information has led to an increase in people using and responding to wearable technology in the last decade. These changes are often perceived to be beneficial, providing greater information and insights about health for users, organizations and healthcare and government. However, to date, understanding the antecedents of its adoption is limited. Seeking to address this gap, this cross-sectional study examined what factors influence users’ adoption intention of healthcare wearable technology. We used self-administrated online survey to explore adoption intentions of healthcare wearable devices in 171 adults residing in Hong Kong. We analyzed the data by Partial least squares – structural equation modelling (PLS-SEM). The results reveal that perceived convenience and perceived irreplaceability are key predictors of perceived useful ness, which in turn strengthens users’ adoption intention. Additionally, the results also reveal that health belief is one of the key predictors of adoption intention. This paper contributes to the extant literature by providing understanding of how to strengthen users’ intention to adopt healthcare wearable technology. This includes the strengthening of perceived convenience and perceived irreplaceability to enhance the perceived usefulness, incorporating the extensive communication in the area of healthcare messages, which is useful in strengthening consumers’ adoption intention in healthcare wearable technology

    WILL YOU CARRY THAT WATCH? INVESTIGATING FACTORS THAT AFFECT CONTINUANCE INTENTION OF SMARTWATCHES

    Get PDF
    The interest in wearable technologies, especially smartwatches rise day by day parallel with technological developments and an increasing need to monitor health. In line with those developments, this study aims to investigate the role of perceived ease of use, perceived usefulness, user satisfaction, healthology in explaining smartwatch continuance intention. In addition, this study investigates the relationships between perceived ease of use, perceived usefulness, healthology and user satisfaction. Questionnaire method was used to gather data from actual smartwatch consumers in Turkey and the data analyzed by utilizing structural equation modeling. Findings demonstrate that the most powerful variable to explain smartwatch continuance intention is perceived usefulness, whereas perceived ease of use contributes to user satisfaction the most. Also, healthology is positively related to both user satisfaction and continuance intention. The results also highlight the importance of continuance intention to increase intention to recommend smartwatches to other people
    • …
    corecore