Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions

In an omnichannel era, businesses and marketers need insights into the dynamics of customer shopping behaviors, particularly the interplay between omnichannel, showrooming, and webrooming behaviors. This study investigates the evolution and trends of the research and channel shopping behaviors (RCSB) domain, spanning from 1998 to 2022, including the Covid-19 era. The study performed a bibliometric review of 500 papers in the Scopus database. The performance analysis reveals an annual growth rate of nearly 16%, with average citations per document of 44, indicating sustained and growing research interest. Science mapping revealed five distinct cluster themes, including showrooming and webrooming in multi- and omni-channel contexts; consumer behavior in online retail and shopping; customer satisfaction and trust in multi-channel retailing; mobile commerce in a multi-channel environment; and the interplay between online shopping, channel choice, and supply chain management. Furthermore, topics, such as showrooming, e-commerce, retailing, and omnichannel retailing, remain popular before and during the pandemic, as seen in the thematic evolution. Our examination of the thematic maps revealed various topics that gained significance during the pandemic, such as multichannel, channel choice, customer experience, social commerce, purchase behavior, and covid-19. Among these, the thematic maps indicate that customer experience, channel choice, multichannel, and covid-19 are emerging and basic topics. These topics can steer research directions in the RCSB domain toward examining customer experiences using digital innovations, e-commerce (including mobile and social commerce), and omnichannel strategy and management

Contextual impacts on industrial processes brought by the digital transformation of manufacturing: a systematic review

The digital transformation of manufacturing (a phenomenon also known as "Industry 4.0" or "Smart Manufacturing") is finding a growing interest both at practitioner and academic levels, but is still in its infancy and needs deeper investigation. Even though current and potential advantages of digital manufacturing are remarkable, in terms of improved efficiency, sustainability, customization, and flexibility, only a limited number of companies has already developed ad hoc strategies necessary to achieve a superior performance. Through a systematic review, this study aims at assessing the current state of the art of the academic literature regarding the paradigm shift occurring in the manufacturing settings, in order to provide definitions as well as point out recurring patterns and gaps to be addressed by future research. For the literature search, the most representative keywords, strict criteria, and classification schemes based on authoritative reference studies were used. The final sample of 156 primary publications was analyzed through a systematic coding process to identify theoretical and methodological approaches, together with other significant elements. This analysis allowed a mapping of the literature based on clusters of critical themes to synthesize the developments of different research streams and provide the most representative picture of its current state. Research areas, insights, and gaps resulting from this analysis contributed to create a schematic research agenda, which clearly indicates the space for future evolutions of the state of knowledge in this field

COMMODITY AUDIENCE, COMMODITY EVERYTHING: INTERROGATING T-COMMERCE IN THE UNITED STATES CABLE INDUSTRY

This thesis is a theoretical and historical investigation of interactive television commerce (t-commerce). T-commerce lets viewers buy the commodities appearing in advertisements and program content. Additionally, t-commerce utilizes advanced advertising formats that target consumers precisely with customized advertisements. This thesis is grounded in theories of the audience commodity. It is argued that t-commerce is consistent with the historical trajectory of advertiser-supported television in which profits are generated by producing audiences of consumers. The business of commercial television has always been structured to produce consumers as economic and social products. The linchpin of their value as commodities is their capacity to consume. T- commerce increases the value of audiences of consumers by situating viewers in a marketplace that exhorts impulse buying and monitors consumption-related behaviour

Broadcasting services amendment (Media Ownership) Bill 2006 and related bills

To help better explore the potential implications associated with the proposed legislation, we conducted a survey of 919 WA television viewers drawing from our TV Panel of 3000 viewers. Our panel has been recruited from a variety of sources including through lists acquired through marketing research firms, as well as direct mail and newspaper advertising recruitment drives. In many ways, our panel is better informed regarding future possibilities because they participate in regular studies where such scenarios are tested. In this way, the panel is better positioned to understand potential futures

Strategies Technology Development Marketing Leaders Used to Commercialize a New Product Innovation

Strategies for commercialization of a new product innovation are critical for gaining a sustainable level of customer acceptance and financial performance. The purpose of this single case study was to explore the commercialization strategies used by 5 technology development marketing leaders from a healthcare company in Washington state. The conceptual framework for this study was commercialization of innovation theory (CoI). The data were collected through semistructured interviews and company documentation, and analyzed using Yin\u27s 5-step data analysis process for case studies to identify and code themes. Analysis of data generated 3 major themes: strategies implemented during the prelaunch phase, strategies implemented during the pilot customer phase, and strategies implemented in the broader market launch phase of the CoI process. The results of this study revealed the set of commercialization decisions made by technology development marketing leaders in the case, the phase in which the CoI process-specific strategies were implemented, and some of the pitfalls of commercializing an innovation, especially a radical innovation. Results indicated the challenges with being a first-mover and having unclear positioning, branding, and messaging strategies. It is essential for technology development marketing leaders to gain a deeper understanding of the strategies that might influence commercial success and failure. Findings may contribute to social change by maximizing commercial success and the diffusion of new product innovations in healthcare, which might lead to better patient outcomes and enhanced ways of practicing medicine

A study of Malaysian consumers’ channel switching behavior using an extended decomposed theory of planned behavior

The study of multichannel shopping behaviour and channel switching behaviour is becoming more important from both business and consumer perspectives. The Internet is increasingly managed in relation to other channels and customers are becoming increasingly sophisticated in their use of multiple channels. Businesses and retailers need to understand the factors that affect consumers’ channel switching or channel choice behaviour in order to determine effective individual channel strategies and resource allocation. The purpose of this study is to examine the channel switching behaviour of Malaysian consumers between online and offline channels using the Decomposed Theory of Planned Behaviour (DTPB) with the new dimension of descriptive norm (DN) in addition to attitude, subjective norm (SN), and perceived behavioural control (PBC) to explain the phenomenon. The decomposition approach adopted by the model provides a more comprehensive set of antecedents that can better describe the intention to adopt a certain technology (i.e., Internet channel), hence, improving the practical contributions of this research. Partial Least Squares (PLS) based Structural Equation Modelling (SEM) technique was used to analyze the data. The study was based on convenience sampling method, with the survey instrument administered to the Malaysian consumers from the regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. The respondents had to meet the criteria of shopping online and/or brick and mortar store prior to participating in the survey. Findings show that DTPB was successful in predicting consumer channel switching behaviour. In addition, the main constructs including attitude, SN and DN significantly affected consumers’ channel switching intention in both Internet and brick and mortar store channels. PBC was the only construct that did not predict intention. This study provides multichannel retailers with a better understanding of the factors that affect consumer channel switching behavior. The factors influencing channel switching help to explain some barriers of the multichannel retailing development

Netflix and the Development of the Internet Television Network

When Netflix launched in April 1998, Internet video was in its infancy. Eighteen years later, Netflix has developed into the first truly global Internet TV network. Many books have been written about the five broadcast networks – NBC, CBS, ABC, Fox, and the CW – and many about the major cable networks – HBO, CNN, MTV, Nickelodeon, just to name a few – and this is the fitting time to undertake a detailed analysis of how Netflix, as the preeminent Internet TV networks, has come to be. This book, then, combines historical, industrial, and textual analysis to investigate, contextualize, and historicize Netflix\u27s development as an Internet TV network. The book is split into four chapters. The first explores the ways in which Netflix\u27s development during its early years a DVD-by-mail company – 1998-2007, a period I am calling Netflix as Rental Company – lay the foundations for the company\u27s future iterations and successes. During this period, Netflix adapted DVD distribution to the Internet, revolutionizing the way viewers receive, watch, and choose content, and built a brand reputation on consumer-centric innovation. This reputation served it well during its second phase, Netflix as Syndicator (2007-12), when the company turned from DVD rentals to online distribution. In chapter two, I explain who Netflix adapted syndication – a business model that has been a staple of US broadcasting for half a century – to Internet distribution. By doing so, Netflix up-ended both the TV industry\u27s traditional content release structures and viewers\u27 habits. By shifting TV distribution to the Internet, Netflix drastically increased the control viewers have over where, when, and on what devices viewers watch TV. In its third phase, Netflix entered the original programming business by subtly adapting traditional program genres, content, and release schedules to Internet video. I split this phase – Netflix as Internet Network (2012-present) – into two chapters. While many of Netflix\u27s concerns parallel those of traditional networks – in terms of production and financing, for example – Internet networks also have a number of unique concerns in areas such as Net Neutrality and distribution windows. Netflix has led the charge on these issues, and chapter three explores Netflix\u27s role as the first Internet network, including the development of its binge-viewing strategy and its push into international distribution. Finally, chapter four takes a deep dive in Netflix\u27s foray into original program production. In its third phase, Netflix has adapted traditional TV structures to Internet distribution. Despite the innovations in short-form and user-generated content that sites like YouTube, Crackle, and Twitch have named, Netflix\u27s traditional approach to programming has set the template for successful Internet networks that has been adopted by the likes of Hulu, Amazon, and Yahoo Screen. Chapter four analyses Netflix\u27s biggest programs - including House of Cards, Orange is the New Black, Daredevil and others - to explain how Netflix has adapted traditional TV genres and structures to the freedoms in production, marketing, and content possibilities that the Internet affords. In the same was that NBC set the example for broadcast networks in the 1950s and HBO developed the framework for cable TV in the 1990s, Netflix has set the template for Internet TV in the 2000s. Netflix\u27s mix of technological advancements, consumer-centric practices, personalized content, and global mindset have become the gold standard for the how-and-why of developing a successful Internet TV network. Although other aspiring Internet networks Hulu and Amazon started out with a different ethos than Netflix, Netflix\u27s financial, creative, and cultural success has forced a series of reactionary decisions from both Hulu and Amazon that have brought them closer and closer to the foundations Netflix began laying out in 1998. So while the Netflix model isn\u27t the only possible model for an Internet network, it has become the blueprint for the newly-developing Internet TV ecosystem

Network Rules

Crawford compares the debate between the telcos and the online companies over broadband access regimes often called the network neutrality debate to the ongoing tussle between intellectual property maximalists and free culture advocates which are strikingly parallel sets of arguments. The maximalists claim that creativity comes from lone genuises (the romantic author) who must be given legal incentives to works but intellectual property scholars have carefully examined the incentives of their arguments and have pointed out that granting overly strong property rights to copyright holders might not be socially appropriate. Moreover, the network providers claim that they (the romantic builders) must be allowed by law to price-discriminate vis-a-vis content sources in order to be encouraged to build the network

Analysis of the potential of virtual stores for german online grocery retailing

Research Problem – The effects of digitalization had a huge impact on people’s everyday life. With increased use of internet, E-Commerce became hugely popular and pressurized classic brick and mortar retailers. However, the grocery market is one of the few markets without a remarkable share of online sales. Recently various players entered the small but promising market. Still, it is not foreseeable which player and which kind of sales approach will prevail and retailers are searching for innovative, business approaches that help customers to find their way into online grocery shops. Tesco carried out one propitious sales approach – they established Virtual Stores in Metro Stations where commuters could shop for their groceries on their way to work including a convenient delivery after finishing time. Purpose of the Study – This dissertation strives to identify the potential of Tesco’s Virtual Stores approach for commercial uses in German online and mobile grocery retailing and determines if there is an adequate target group, which is likely to use Virtual Stores to do their everyday grocery shopping. In addition, another aim is to understand the motivation of consumers to use Virtual Stores and to develop a model in order to predict their behaviour. Design/Methodology/Approach – A quantitative baseline study (n=259) is stating the basis of the present study, in order to test the research hypothesis grounded on a literature review of secondary research. Descriptive, bivariate and multivariate analysis have been accomplished to infer meaningful results. Findings/Implications – There is a high number of potential Virtual Stores users among the respondents. Their Behavioural Intention to use Virtual Stores can be measured by their perception of the performance of Virtual Stores, the degree to which they think shopping with Virtual Stores is fun, the degree to which they perceive online grocery shopping is common, their personal openness towards new information technology and their involvement concerning grocery shopping.Research Problem – Os efeitos da digitalização tiveram um enorme impacto na vida quotidiana das pessoas. Com o aumento da utilização da Internet, E-Commerce tornou-se imensamente popular e colocou os retailers sob pressão. No entanto, o mercado de mercearia é um dos poucos mercados sem uma parte considerável de vendas on-line. Recentemente vários competidores entraram neste mercado pequeno, mas promissor. Ainda assim, não é previsível que concorrente e que tipo de abordagem de vendas vai prevalecer e os retailers estão a procurar abordagens de negócios inovadoras, que ajudem os clientes a encontrar o seu caminho em mercearias on-line. Tesco realizou uma abordagem de vendas propícia - eles estabeleceram lojas virtuais em estações de metro, onde os passageiros poderiam fazer as compras dos seus mantimentos no seu caminho para o trabalho, incluindo a conveniente entrega após o seu fim. Objetivo do estudo – Esta dissertação procura identificar o potencial da abordagem das Lojas Virtuais da Tesco, para usos comerciais no retail online e móvel Alemão; e determinar se existe um grupo-alvo adequado, que seja provável de usar lojas virtuais para fazer suas compras de supermercado do quotidiano. Além disso, outro objetivo é entender a motivação do consumidor para usar lojas virtuais e desenvolver um modelo para prever seu comportamento. Constatações / Implicações - Existe um elevado número de potenciais utilizadores de lojas virtuais entre os entrevistados. A sua intenção comportamental de usar lojas virtuais pode ser medida pela sua percepção do desempenho de lojas virtuais, o grau em que acham que fazer compras com lojas virtuais é divertido, o grau em que percebem que fazer compras de supermercado on-line é comum, a sua abertura pessoal para nova Tecnologia da Informação (IT) e o seu envolvimento no que diz respeito às compras de supermercado. Projeto / Metodologia / Abordagem - Estudo quantitativo de base de (n = 259) está a estabelecer o ponto de partida do presente estudo a fim de testar a hipótese de pesquisa fundamentada numa revisão de literatura de pesquisa secundária. Análise descripitva, bivariada e multivariada foram efetuadas de modo a inferir resultados significativo