Beyond Personalization: Research Directions in Multistakeholder Recommendation

Recommender systems are personalized information access applications; they are ubiquitous in today's online environment, and effective at finding items that meet user needs and tastes. As the reach of recommender systems has extended, it has become apparent that the single-minded focus on the user common to academic research has obscured other important aspects of recommendation outcomes. Properties such as fairness, balance, profitability, and reciprocity are not captured by typical metrics for recommender system evaluation. The concept of multistakeholder recommendation has emerged as a unifying framework for describing and understanding recommendation settings where the end user is not the sole focus. This article describes the origins of multistakeholder recommendation, and the landscape of system designs. It provides illustrative examples of current research, as well as outlining open questions and research directions for the field.Comment: 64 page

Consumption authenticity in the age of the sharing economy: the keys to creating loyal customers who love your brand

Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love and brand loyalty. In this study, we explore three elements of consumption authenticity and examine their how they interact in the context of an accommodation brand. Second, we compare the components of consumption authenticity across hotels and Airbnb, and examine their relative impact on brand love for these two segments of the accommodations industry. We found that hotels and Airbnb draw upon different sources of authenticity to create brand-loving customers. Our results indicated that Airbnb leverages brand, existential, and intrapersonal authenticity in creating brand-loving and brand-loyal customers, while hotels utilize only brand authenticity. Thus, the keys to creating customers who love and are loyal to the brand differ between hotels and Airbnb. Implications for theory and practice are discussed, and areas of future research are identified.Accepted manuscrip

Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand

Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality literature has not fully explored whether and how brands in the sharing economy as well as traditional hotel brands are facilitating authentictravel experiences and the impact of these experiences on brand love and brand loyalty. The purpose of this study is twofold. First, we develop a model of consumption authenticity in the accommodations industry and identify, operationalize, and measure its components. Second, we examine the impact of consumption authenticity on brand love and brand loyalty in both hotels and Airbnb accommodations. By surveying 1,256 American participants recruited from Amazon Mechanical Turk, we found that Airbnb leverages brand, existential, and intra-personal consumption authenticity in creating brand-loving and brand-loyal customers, while hotels utilize only brand authenticity. Implications for theory and practice are discussed, and areas of future research are identified

Online Dating Sites: A tool for romance scams or a lucrative e-business model?

Online dating sites are a new lucrative B2C e-business model, however, these sites are increasingly used by felons and scammers to exploit vulnerable customers. Although the impact of online dating scams on victims is vast, and online dating sites are a growing e-business, research on this topic is almost non-existent. The few studies on online dating sites are generally from Psychology addressing user issues. The aim of this research is to explore online dating sites as an e-business model, types of scams carried out via these sites, and regulations required to protect users of online dating sites. Using document analysis, this research will establish the current business models of online dating sites, the types of online dating scams, the impact of these scams on victims, and will develop a typology of these issues for the protection of users and for reducing this new type of cybercrime. Findings of this research will contribute to knowledge on online dating sites as an e-business model which unfortunately is misused by some users for criminal activities to provide future research directions

The 'Dinner Date' concept: Reconciliating the dating and hospitality industries

Purpose: This research note argues that investigating the intersections between hospitality and speed dating events can yield practical implications for both industries. Hospitality professionals can gain valuable insights into how to enhance customer experiences by understanding the unique needs and expectations of individuals participating in dating events. Conversely, dating event organizers can draw upon the principles of hospitality to create more engaging and enjoyable experiences for their attendees, ultimately contributing to the success and longevity of such events. Methods: Adopting the User-Centred Design (UCD), which is structured around seven distinct phases including understand, observe, engage, define, ideate, prototype and test, and implement. Results: This study suggests a blueprint for the new concept of speed dating event. It proposes a methodology to develop a research agenda to generate strategies for implementing the "dinner date" concept. Implications: Developing aligning goals between hospitality and dating industries creates a valuable experience for their target audience, where food is presented as a soft management tool facilitating this relationship

The Platformisation of the European Mobile Industry

This paper argues that the structure of the mobile communications industry is being decisively affected by 'platformisation', yet in a present context of strong 'platform ambiguity'. It introduces the concept of gatekeeper roles to compare current mobile platform initiatives, and proposes a typology of platforms to characterise the various models encountered.Mobile Platforms, Business Models, Gatekeeping, Platform Typology

The sustainable delivery of sexual violence prevention education in schools

Sexual violence is a crime that cannot be ignored: it causes our communities significant consequences including heavy economic costs, and evidence of its effects can be seen in our criminal justice system, public health system, Accident Compensation Corporation (ACC), and education system, particularly in our schools. Many agencies throughout New Zealand work to end sexual violence. Auckland-based Rape Prevention Education: Whakatu Mauri (RPE) is one such agency, and is committed to preventing sexual violence by providing a range of programmes and initiatives, information, education, and advocacy to a broad range of audiences. Up until early 2014 RPE employed one or two full-time positions dedicated to co-ordinating and training a large pool (up to 15) of educators on casual contracts to deliver their main school-based programmes, BodySafe – approximately 450 modules per year, delivered to some 20 high schools. Each year several of the contract educators, many of whom were tertiary students, found secure full time employment elsewhere. To retain sufficient contract educators to deliver its BodySafe contract meant that RPE had to recruit, induct and train new educators two to three times every year. This model was expensive, resource intense, and ultimately untenable. The Executive Director and core staff at RPE wanted to develop a more efficient and stable model of delivery that fitted its scarce resources. To enable RPE to know what the most efficient model was nationally and internationally, with Ministry of Justice funding, RPE commissioned Massey University to undertake this report reviewing national and international research on sexual violence prevention education (SVPE). [Background from Executive Summary.]Rape Prevention Education: Whakatu Maur