Exploring the Antecedents of Organizational Citizenship Behavior in Knowledge-based Virtual Communities

This study aims to examine what kinds of behaviors constitute virtual community citizenship behaviors (VCCB) and what factors influence community members\u27 willingness to engage in VCCB. In this paper, I propose a theoretical framework consisting of the main antecedents of VCCB (affective commitment, structural embeddedness and membership tenure) and a multi-dimensional VCCB construct (altruism, civic virtue, consciousness, courtesy and loyalty). Additionally, I develop a measure for assessing VCCB. Data are collected from an online discussion forum (The Grad Cafe) to address the research questions of this study. Results indicate that only affective commitment is found to be significantly predictive of the virtual community citizenship behaviors. Finally, implications and recommendations for practitioners in terms of improving the effective functioning of virtual community through the lens of VCCB are described

Exploring the Antecedents of Organizational Citizenship Behavior in Knowledge-based Virtual Communities

This study aims to examine what kinds of behaviors constitute virtual community citizenship behaviors (VCCB) and what factors influence community members\u27 willingness to engage in VCCB. In this paper, I propose a theoretical framework consisting of the main antecedents of VCCB (affective commitment, structural embeddedness and membership tenure) and a multi-dimensional VCCB construct (altruism, civic virtue, consciousness, courtesy and loyalty). Additionally, I develop a measure for assessing VCCB. Data are collected from an online discussion forum (The Grad Cafe) to address the research questions of this study. Results indicate that only affective commitment is found to be significantly predictive of the virtual community citizenship behaviors. Finally, implications and recommendations for practitioners in terms of improving the effective functioning of virtual community through the lens of VCCB are described

ANTECEDENTS OF CITIZENSHIP BEHAVIORS IN OPEN PROFESSIONAL VIRTUAL COMMUNITIES

As with organizational development, citizenship behavior should be central to the development and success of open professional virtual communities (OPVC). An increasing literature emphasizes on predicting knowledge contribution behaviors in virtual communities from the extrinsic and intrinsic motivation or benefit perspectives. In line with the consumer behavior literature that distinguishes between hedonic and utilitarian shopping values, we classify these motivations or benefits of knowledge sharing into either hedonic or utilitarian. We propose and test a theoretical model in which hedonic value and utilitarian value are operationalized as formative second-order constructs and examine their effects on members’ satisfaction with sharing knowledge and citizenship behaviors in an open professional virtual community. Data collected from 428 members of one OPVC provide support for the proposed model. The results help understanding how utilitarian value and hedonic value differ in their relationships with satisfaction and VCCB of knowledge contributors. Implications for theory and practice and limitations are discussed

An Empirical Study of Collective Continuance Intention on Virtual Community Page of Social Network Site

Web 2.0 sociable technologies (such as social network sites, SNS) create new online interpersonal collaboration and communication. Particularly, given the proliferation of virtual community page (VCP, ex. Facebook fan page and group) participation, the sustainability of VCP has been recognized as a critical issue. While existing studies have started to address this issue through classical individual-based models to investigate the use of SNS, some argued that individual approach may not be appropriate view point to explain “social” action. To fill this void, drawing on collective intention perspective, this study develops a model that investigates the relationship between organizational citizenship behaviours (OCBs), social loafing, group cohesion, and collective continuance intention on VCP of SNS. Based on 139 Facebook VCP users, we confirm our hypotheses that group cohesion positively affects OCBs which in turn influences collective continuance intention on VCP. Our research model broadens our knowledge about collective continuance intention on VCP of SNS

Antecedents of customer citizenship behavior among automobile online brand community in Malaysia

This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior because due to the inconsistent terminologies of CCB. The systematic sampling among 156 members of automobile online brand communities revealed that brand trust and brand love has a significant relationship on customer citizenship behavior

Beyond CSR: organizational learning for global responsibility

This contribution argues that it is time to move beyond corporate social responsibility (CSR) to global responsibility. As long as the field retains its old label, the learning agenda for organizations will be too narrow to address the full range of challenges for a sustainable world. It sets too small a stage, invites too few actors to participate and restricts the types of roles they can play. Global responsibility reframes the way issues are defined and the paths along which so-lutions may be found. After building the argument for the term, the contribution draws on research about organizational learning to identify the kinds of learning that organizations must become skilled at in order to tackle global responsibility. It then illustrates learning processes in a cooperative bank and an international non-governmental association, a multinational corporation, and a multi-stakeholder platform created by the United Nations. These cases show how organizations are combining various types of learning and using physical and virtual learning spaces to generate knowledge for action. The contribution concludes by discussing how to increase the number of organizations engaging in such global responsibility and how to speed up their learning. To this end, lessons are drawn from experiences with the diffusion of voluntary and mandatory approaches to corporate social reporting over the past forty years. -- Dieser Artikel regt dazu an, den Begriff Corporate Social Responsibility (soziale Verantwortung von Unternehmen) auf globale Verantwortung zu erweitern. Der bisherige Begriff ist in mehrfacher Hinsicht zu eng gefasst, unter anderem weil er sich nur auf Unternehmen und nur auf soziale Verantwortung bezieht und damit andere Organisationstypen und Verantwortungsfelder außer Acht läßt. Das Konzept der globalen Verantwortung erweitert den Bezugsrahmen und damit die potentiellen Lösungsansätze. Die Verwirklichung von globaler Verantwortung in der Praxis wird Organisationen vor große Herausforderungen in Bezug auf Lernen stellen. Daher geht der Beitrag im nächsten Teil auf Erkenntnisse aus dem Bereich des Organisationslernens ein, die dann anhand von mehreren Fall-beispielen verdeutlicht werden. Die Beispiele stammen aus unterschiedlichen Typen von Organisationen: einer Genossenschaftsbank, einer internationalen NGO, einem multinationalen Unternehmen und einer Multi-Stakeholder-Plattform der Vereinten Nationen. Diese Beispiele zeigen auch, wie Organisationen be-stimmte Lerntypen kombinieren und sowohl physische als auch virtuelle Räume nutzen, um Wissen über Organisations- und Ländergrenzen hinweg zu generie-ren. Abschließend werden die Möglichkeiten ausgelotet, die Beteiligung von Organisationen an diese Lernprozesse quantitativ zu erheben und qualitativ zu optimieren. Erfahrungen mit der Diffusion von anderen Instrumenten, beispielsweise Sozialbilanzen, die auf freiwilliger bzw. gesetzlicher Basis beruhen, werden ausgewertet. Die Autoren weisen auf die Notwendigkeit von verbindlichen Vorgaben hin, die einen inhaltlich- und verfahrensorientierten Rahmen liefern, in dem Lernexperimente innerhalb und zwischen Organisationen möglich gemacht werden.

ANTECEDENTS OF CUSTOMER CITIZENSHIP BEHAVIOR AMONG AUTOMOBILE ONLINE BRAND COMMUNITY IN MALAYSIA

This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior because due to the inconsistent terminologies of CCB. The systematic sampling among 156 members of automobile online brand communities revealed that brand trust and brand love has a significant relationship on customer citizenship behavior.Â

The promise and perils of asynchronous learning: how faculty, students, and administrators can collaboratively increase retention and satisfaction in the online classroom

This paper explores some of the major challenges faced by faculty, students, administrators, and support staff in retaining online students, and doing so while earning high marks for the quality of each course. A number of strategies are explored beginning with the need to carefully consider effective mixes of technology, structure, and content in the classroom environment. With an emphasis on social presence and careful consideration of how students use technology to access the class learning management system (LMS), the paper offers a variety of options to build classroom spaces that foster a sense of community and collaboration. Thereafter the paper addresses best practices to turn well‐ considered design elements into a classroom experience which addresses issues related to retention, achieving learning outcomes, and ensuring students and faculty invest in the learning process from day one. By addressing concerns shared by the major actors in the field of online education, realistic best practices can be identified to help ensure online learning achieves, if not exceeds, retention and satisfaction levels seen from brick‐and‐mortar classrooms

Value received from Participating in Virtual Communities and The Impact on Virtual Community Participation

[[abstract]]Wikipidia is a collaborative web site of knowledge sharing platforms. Based on a survey of 202 Wikipedians, this study develop a theoretical framework to examine the relationship between individual value (utilitarian/hedonic) received, group cohesiveness and virtual community participation. Result from structural equation modeling (SEM) analysis reveal that individual motivation has positive effect on virtual community participation. Hence, group cohesiveness moderates participants’ motivations on virtual community participation. Most of the past studies on virtual networks knowledge contribution focused only on the individual level, this study address the literature gap by exploring group level and the mutual relationships between participants in virtual communities.[[incitationindex]]EI[[booktype]]紙本[[booktype]]電子

Developing a Measure of Virtual Community Citizenship Behavior

This study examines the kinds of behaviors that constitute virtual community citizenship behaviors (VCCB) and tests three factors that may influence community members’ willingness to engage in VCCB. More specifically, the authors propose a multi-dimensional VCCB construct (altruism, civic virtue, consciousness, courtesy, and sportsmanship) and three antecedents of VCCB (affective commitment, structural embeddedness and membership tenure). Four dimensions including altruism, civic virtue, courtesy and loyalty emerged as a result of behavioral examples collection from SMEs using critical incident technique and a VCCB survey with 19 Likert type items reflecting the behavioral examples within each dimension was created. Data was collected from an online discussion forum (The Grad Cafe) to address the research questions of this study. Results indicate that affective commitment was a significant predictor of the virtual community citizenship behaviors. A research agenda for studying VCCB is presented