604 research outputs found
Exploring Image Virality in Google Plus
Reactions to posts in an online social network show different dynamics
depending on several textual features of the corresponding content. Do similar
dynamics exist when images are posted? Exploiting a novel dataset of posts,
gathered from the most popular Google+ users, we try to give an answer to such
a question. We describe several virality phenomena that emerge when taking into
account visual characteristics of images (such as orientation, mean saturation,
etc.). We also provide hypotheses and potential explanations for the dynamics
behind them, and include cases for which common-sense expectations do not hold
true in our experiments.Comment: 8 pages, 8 figures. IEEE/ASE SocialCom 201
Understanding Image Virality
Virality of online content on social networking websites is an important but
esoteric phenomenon often studied in fields like marketing, psychology and data
mining. In this paper we study viral images from a computer vision perspective.
We introduce three new image datasets from Reddit, and define a virality score
using Reddit metadata. We train classifiers with state-of-the-art image
features to predict virality of individual images, relative virality in pairs
of images, and the dominant topic of a viral image. We also compare machine
performance to human performance on these tasks. We find that computers perform
poorly with low level features, and high level information is critical for
predicting virality. We encode semantic information through relative
attributes. We identify the 5 key visual attributes that correlate with
virality. We create an attribute-based characterization of images that can
predict relative virality with 68.10% accuracy (SVM+Deep Relative Attributes)
-- better than humans at 60.12%. Finally, we study how human prediction of
image virality varies with different `contexts' in which the images are viewed,
such as the influence of neighbouring images, images recently viewed, as well
as the image title or caption. This work is a first step in understanding the
complex but important phenomenon of image virality. Our datasets and
annotations will be made publicly available.Comment: Pre-print, IEEE Conference on Computer Vision and Pattern Recognition
(CVPR), 201
Viraliency: Pooling Local Virality
In our overly-connected world, the automatic recognition of virality - the
quality of an image or video to be rapidly and widely spread in social networks
- is of crucial importance, and has recently awaken the interest of the
computer vision community. Concurrently, recent progress in deep learning
architectures showed that global pooling strategies allow the extraction of
activation maps, which highlight the parts of the image most likely to contain
instances of a certain class. We extend this concept by introducing a pooling
layer that learns the size of the support area to be averaged: the learned
top-N average (LENA) pooling. We hypothesize that the latent concepts (feature
maps) describing virality may require such a rich pooling strategy. We assess
the effectiveness of the LENA layer by appending it on top of a convolutional
siamese architecture and evaluate its performance on the task of predicting and
localizing virality. We report experiments on two publicly available datasets
annotated for virality and show that our method outperforms state-of-the-art
approaches.Comment: Accepted at IEEE CVPR 201
Can Cascades be Predicted?
On many social networking web sites such as Facebook and Twitter, resharing
or reposting functionality allows users to share others' content with their own
friends or followers. As content is reshared from user to user, large cascades
of reshares can form. While a growing body of research has focused on analyzing
and characterizing such cascades, a recent, parallel line of work has argued
that the future trajectory of a cascade may be inherently unpredictable. In
this work, we develop a framework for addressing cascade prediction problems.
On a large sample of photo reshare cascades on Facebook, we find strong
performance in predicting whether a cascade will continue to grow in the
future. We find that the relative growth of a cascade becomes more predictable
as we observe more of its reshares, that temporal and structural features are
key predictors of cascade size, and that initially, breadth, rather than depth
in a cascade is a better indicator of larger cascades. This prediction
performance is robust in the sense that multiple distinct classes of features
all achieve similar performance. We also discover that temporal features are
predictive of a cascade's eventual shape. Observing independent cascades of the
same content, we find that while these cascades differ greatly in size, we are
still able to predict which ends up the largest
Self-Transcendent Emotions and Social Media: Exploring the Content and Consumers of Inspirational Facebook Posts
Although a great deal of research has examined the potential negative effects of Facebook, studies also show that Facebook use can lead to various positive effects. This study builds on this positive effects scholarship: together, the two studies presented herein aim to provide an understanding of the inspirational content available on Facebook and the way social media users in the United States encounter, recall, and interact with this content. Results from the quantitative content analysis in Study 1 show that inspirational Facebook posts contain similar frequencies of hope and appreciation of beauty and excellent elicitors when compared with other forms of media and social media. Results from the national survey conducted in Study 2 show that social media users are most often inspired by portrayals of kindness and overcoming obstacles and that Facebook users did not report different sharing behavior as compared with users of other social media sites
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