Exploring the self-presentations of Indian IT professionals on social media

Self-presentations are goal-directed acts designed by individuals to convey particular images of their selves and thereby influence how they are perceived and treated by various audiences (Goffman, 1959). Recent literature suggests that individuals are increasingly interacting with their workplace colleagues on personal networking sites like Facebook and Twitter. In such overlapping interactions, individuals often move swiftly and in an asymmetric fashion between physical-virtual settings and personal-professional life. Presumably, diverse self-presentations across physical-virtual settings and personal-professional life may create conflicts or tensions. Drawing on 31 semi-structured interviews, this thesis explores the self-presentations of Indian IT professionals on social media. Overall, the analysis suggests that in most cases, respondents enacted diverse self-presentations across physical-virtual settings and personal-professional life. In such cases, they expressed concerns that overlapping audiences may view their self-presentations on social media out-of-context and inevitably misconstrue their professional image. From a theoretical perspective, the thesis illustrates that individuals who exercise region behavior experience cognitive discomfort when they enact self-presentations on social media as overlapping self-presentations are inevitable. From a practical perspective, empirical evidence suggests that employees take their interactions on social media seriously and thus dispute managers arguments that interacting on social media is merely a time-pass

The perils and promises of self-disclosure on social media

In addition to their professional social media accounts, individuals are increasingly using their personal profiles and casual posts to communicate their identities to work colleagues. They do this in order to ‘stand out from the crowd’ and to signal attributes that are difficult to showcase explicitly in a work setting. Existing studies have tended to treat personal posts viewed in a professional context as a problem, since they can threaten impression management efforts. These accounts focus on the attempts of individuals to separate their life domains on social media. In contrast, we present the narratives of professional IT workers in India who intentionally disrupt the boundaries between personal and professional profiles in order to get noticed by their employers. Drawing on the dramaturgical vocabulary of Goffman (1959) we shed light on how individuals cope with increased levels of self-disclosure on social media. We argue that their self-presentations can be likened to post-modern performances in which the traditional boundaries between actor and audience are intentionally unsettled. These casual posts communicate additional personal traits that are not otherwise included in professional presentations. Since there are no strict boundaries between formal front-stage and relaxed back-stage regions in these types of performance, a liminal mental state is often used, which enables a better assessment of the type of information to present on social media

Identity construction by Aotearoa/New Zealand entrepreneurial professionals on LinkedIn : a tensional approach : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Organisational Communication at Massey University, Albany, New Zealand

This study explores if, and how, the business social media site, LinkedIn, is providing for Aotearoa/New Zealand entrepreneurial professionals an alternative site for the construction of identity. The two foci of this study are; firstly, a shift to where we increasingly live our lives, the world of social media; and secondly, the tensions that this shift creates for identity and identity construction, or the basic human need to know ‘who we are’ and ‘how we fit in the social world’. The study began with the observation of family, friends and acquaintances, who had taken up self-employment, and were becoming involved in a virtual world of work-related social media through LinkedIn. The researcher’s interest was in if, and how, this virtual world acts as a site for construction of this new work identity, for an entrepreneur or small-business person. The definition of this identity was widened to include ‘professional’ when participants in the study repeatedly referred to themselves as ‘professionals’; thus, the study became a study of a hybrid identity, i.e. the entrepreneurial professional. The specific group identified was Aotearoa/New Zealand entrepreneurial professionals who engaged on LinkedIn. This research therefore is boundary spanning in that it spans the disciplines of: organisational communication and new forms of organisation; ICT and social media use; identity and identity construction, entrepreneurial, professional and digital; and globalisation, by juxtaposing the globalising effect of social media with local discourse. The research approach was from a social/constructionist paradigm, utilising a qualitative methodology. This methodology was considered appropriate as it emphasises an inductive relationship between theory and research that is consistent with the assumptions of the interpretive/ constructionist paradigm, by foregrounding the ways in which individuals interpret their social world, and embodying a view of social reality that is constantly shifting and emergent (Tracy, 2013). As this was an exploratory interpretive study, the researcher was concerned not to predict or pre-empt the findings. Accordingly, the exploration of the participants’ experience on LinkedIn was not organised around predicted or possible themes, but three interrelated communicative processes on LinkedIn identified by Putnam, Phillips, & Chapman, (1996) as three metaphors of communication itself. These were; ‘engagement’ in general terms, with an emphasis on the participants’ engaging in and making sense of the context of social media, secondly, ‘connecting’ or ‘networking,’ and thirdly, ‘interacting’. All three align with an overarching constructionist approach, but each highlight certain features that other two perspectives neglected and provide important and interrelated insights into identity construction on LinkedIn. Twenty-five in-depth semi-structured interviews were conducted with those who responded to a request, on NZ SME groups on LinkedIn, to be participants. The interview transcripts analysed through thematic analysis. In the process of analysis, tensions, contradictions and paradoxes emerged as a dominant concern. Tensions, such as identity tensions, have long been identified a part of organisational experience (Trethewey & Ashcraft, 2004), and a growing body of literature posits that irrationality is a normal condition of organisational life, and is reflected in the tensions evident in the discourses around the construction of identity in organisations (C. A. Clarke, Brown, & Hailey, 2009; Larson & Gill, 2017; Tracy & Trethewey, 2005; Trethewey & Ashcraft, 2004).These tensions have increased as work increasingly moves to alternative or “less predictable settings of organizing”(Cheney & Ashcraft, 2007, p. 161). The participants’ discourses revealed evidence that LinkedIn was in fact being utilised as a necessary, and for many a normal, site for the construction of entrepreneurial professional identity, yet one fraught with tensions. The identified tensions were complex and interrelated and were interpreted through the analysis as occurring in different levels and dimensions. Tensions at the first level were: two tensions around engagement in the virtual context of identity construction, four tensions around networking and making connections, and finally, five identity construction tensions around interacting and relationship-building on LinkedIn. Further interpretation of these tensions indicated underlying and overlaying tensions, or meta tensions, woven through the participants’ discourses in two dimensions One dimension identifies the tensions specific to the contexts of LinkedIn, Aotearoa/ New Zealand, and entrepreneurial professionals. This dimension of analysis accords with the advice of Cheney and Ashcraft (2007) to pay “particular sensitivity to institutional and contextual variation” (p.161) when researching identity construction in unpredictable organisational settings. The second dimension of analysis identified meta-tensions or overlaying tensional themes around identity work in organisations, that have taken on a different emphasis and character when experienced in the LinkedIn context. These tensions in two dimensions are presented as an integrated framework of identity construction tensions. For each individual these tensions will intersect at different points, illustrating that identity resides not in the person themselves, but in the context, in the broadest sense, in which they engage. The study makes several contributions. Firstly, it identifies the tensions inherent in engaging in LinkedIn and constructing a digital identity there. Secondly, it provides evidence that LinkedIn has, in fact, become, or at least was in the process of becoming, an alternative organisational site, and thus a site for organisational identity construction. Thirdly, it presents in a multi-level and two-dimensional framework for analysis of identity construction in this context. In one dimension it suggests that identity construction on LinkedIn needs to be understood, in the context of personal work situation of the individual, of a local yet global site of communication, and in the context the unique features of a virtual social world. In another dimension, the identity construction can be understood as the tensions likely in an organisational setting. Lastly it suggests utilising the lenses of three different metaphors of communication to explore communication on LinkedIn, engagement, networking, and interaction, and to analyse identity construction on LinkedIn. The study concludes with a discussion of how an understanding of managing these tensions can be utilised in tertiary education courses and to inform small business owners about LinkedIn use

Geographically Dispersed Community Networks: Exploring Social Networking Site Experiences and Relationships in the Intercollegiate Forensics Community

A survey administered to current intercollegiate forensics competitors indicated members of the geographically dispersed forensics community extend existing community spaces using social networking sites (SNS). Results indicate participants connected and interacted with team members, fellow competitors, and judges using multiple SNS about forensics and non-forensics related topics. Participants reported differing levels of self-monitoring behaviors, which manifested in emphasizing or stifling particular personality attributes. Emphasized attributes included the participant’s education level, professionalism, or consistency with perceived community values. Stifled content included competitive secrets, politics, profanity, and other negative personal images. Experienced competitors noted the overwhelmingly positive impacts on competitive success of networking with judges, both in person and using SNS. Finally, participants noted online interactions impacted offline interactions and identity portrayals within forensics

Social media recruitment : communication characteristics and sought gratifications

This study examines how social media pages can be used to influence potential applicants' attraction. Based on the uses and gratifications theory, this study examines whether organizations can manipulate the communication characteristics informativeness and social presence on their social media page to positively affect organizational attractiveness. Moreover, we examine whether job applicants' sought gratifications on social media influence these effects. A 2 x 2 between-subjects experimental design is used. The findings show that organizations can manipulate informativeness and social presence on their social media. The effect of manipulated informativeness on organizational attractiveness depends on the level of manipulated social presence. When social presence was high, informativeness positively affected organizational attractiveness. This positive effect was found regardless of participants' sought utilitarian gratification. Social presence had no significant main effect on organizational attractiveness. There was some evidence that the effect of social presence differed for different levels of social gratification

Get yourself connected: conceptualising the role of digital technologies in Norwegian career guidance

This report outlines the role of digital technologies in the provision of career guidance. It was commissioned by the c ommittee on career guidance which is advising the Norwegian Government following a review of the countries skills system by the OECD. In this report we argue that career guidance and online career guidance in particular can support the development of Norwa y’s skills system to help meet the economic challenges that it faces.The expert committee advising Norway’s Career Guidance Initiativ

Future bathroom: A study of user-centred design principles affecting usability, safety and satisfaction in bathrooms for people living with disabilities

Research and development work relating to assistive technology 2010-11 (Department of Health) Presented to Parliament pursuant to Section 22 of the Chronically Sick and Disabled Persons Act 197