Purchase intention of specialty coffee

The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty co ee; (2) to analyze whether people more involved in social responsibility could manifest a di erent response from those not so interested in this matter concerning specialty co ee. The sample is composed of 489 specialty co ee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating e ect of consumer perception of corporate social responsibility in this general model

Marketing and sustainability

'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. The text has been updated and re-written to take account of the changing and emerging debate of marketing’s role in relation to sustainable development. This booklet has been produced as a supporting publication for the Sustainable Marketing Knowledge Network (Smart: Know-Net) a web-based information and communication platform for marketers interested in sustainability, available at www.cfsd.org.uk/smart-know-ne

Building Strong Global Brands: Impact of Cross Sector Alliances, Sustainable Innovations and Strategic CSR

This research investigates three key dimensions that have an impact on multiple stakeholders, and can enhance the value of global brands. These are: (i) Cross-Sector Alliances (CSA), (ii) Sustainable Innovations (SI), and (iii) Strategic CSR. Five global brands have been selected that appear both in the Forbes list of “Most Sustainable Companies” and Interbrand list of “Best Global Brands” in 2017. Data has been gathered through documentary research.  Content analysis of this data-set has led to the compilation of five case studies. Key findings and managerial implications are discussed. The contribution of this research is that it adopts a new approach to studying global brand management by incorporating CSA, SI and strategic CSR. It focuses not only on the economic aspects of global branding but also on potential societal and environmental outcomes for enhancing brand value

Clean Clothes Newsletter No. 23

Newsletter of Clean Clothes Campaign detailing efforts of various European campaigns and issues surrounding fair labor standards

Water-based strategies for making the Small Beverage Industry in New England more sustainable and climate-change resilient

Water is a vital resource to the ecosystem, human life, and the economy. However, it is a limited resource that is threatened by a changing climate. The small beverage industry relies on large amounts of high quality water and is therefore at risk due to the uncertainties of climate change. This paper explores how the small beverage industry in New England approaches water to ensure that the industry is sustainable in the long term. A water threatened brewery in California, Sierra Nevada Brewing Company, is used to determine “best practices.” Three small beverage companies in New England are examined to represent the local industry. This paper identifies where the companies fall on Carrol’s CSR Pyramid to determine what these companies need to focus on to improve their water approaches. Small beverage companies are successfully thinking about water within their facilities but few companies are thinking about their water impact outside of the facility. To be more climate change resilient, companies need to consider water strategies both inside and outside of their facilities

Religion and brand activism: Faith-based segments in the UK and their engagement in boycotting behaviour.

At present, brand activism has become an emerging marketing strategy for companies who aim to distinguish themselves in a fragmented marketplace by publicly addressing social and political issues. In a bid to foster loyalty and nurture lifelong customers, brands are aligning their values with meaning causes to spark change and inspire action. However, several brands have faced criticism or faced boycotts because of their decisions to support contentious causes. The contrasting positions adopted by brands such as Huda Beauty and McDonald's Israel amid the ongoing Israeli-Palestinian conflict serve as a notable example. Existing works have focused on consumer motives for, responses to, and the effectiveness of brand boycotting. Also examined is the role of consumer affinity and animosity play in the context of boycotting campaigns. In addition to this, social media has simplified the process for activists to connect with a broader audience and garner more substantial support for their causes. With this said, the impact of religious animosity on people's attitudes toward macro boycotts is said to be culturally dependent. Yet, little research was located on the boycotting behaviour of faith-based segment in secular societies like the UK. Thus, the purpose of the paper is to examine the impact religion (and religious commitment) has on faith-based segments when boycotting brands. The objectives of the paper are threefold. First, to uncover individual motives and expectations (i.e., from personal views to social expectations). Second, identify their engagement and participation (i.e., communication, product, purchase and response) in boycotts online and offline. Third, to understand how faith-based segment perceive or measure the success of their boycotts (i.e., business impact vs. society impact). The study will encompass followers of Christianity, Islam, Hinduism, Judaism, and Sikhism, and includes respondents with no religious affiliation. variations will be assessed among religion and religiosity group, with the latter being measured through two dimensions (i.e., intrinsic and extrinsic). The implication of this research enables companies to understand the mechanism of consumer boycotting behaviour in instances of brand activism

Knowledge Flows and Economic Development Through Microenterprise Collaboration in Third-Sector Communities

The U.N. once dealt only with governments. By now we know that peace and prosperity cannot be achieved without partnership involving governments, international organizations, the business community and civil society. In today’s world we depend on each other.” Kofi Annan, UN Secretary (1999). As emphasized by Secretary Annan’s quote, the global community is increasingly concerned with economic development and promotion of democracies is focusing on developing programs to stimulate partnerships among three distinct sectors: government sector, civil society and private sector, including locally based and international entrepreneurs. The modern organization is becoming increasingly informed in its strategies and practices by the concepts of learning and knowledge

State of the World's Volunteerism Report: Universal Values for Global Well-being

The focus of this report is on the universal values that motivate people the world over to volunteer for the common good and on the impact of volunteer action on societies and individuals. The authors advocate the power of volunteering to promote cooperation, encourage participation and contribute to the well-being of individuals and of society as a whole

From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape

Purpose - The paper analyses consumers’ hostile responses and ‘creative’ re-interpretation of a proactive Corporate Social Responsibility (CSR) brand communication campaign on social media by a leading Italian company in the energy industry that came to be perceived as a reactive Corporate Social Irresponsibility (CSI) performance. Design/methodology/approach - Taking Palazzo and Basu’s framework of scapes (2007) as a starting point, the paper explores the intersection between branding and CSR studies. After consideration of the lack of empirical studies on this subject, a content analysis of tweets generated from the campaign ‘Guerrieri’ of Enel is performed. Findings - Findings show the dialogic bottom-up approach results are ineffective due to the hijacking of original intent of the company in implementing its CSR communication initiatives. That is to say that corporate brand (CB) strategies can be easily re-interpreted in social media-scape in an opposing perspective, raising the risk of digital hijacking and boycotting initiatives. Practical implications - From a practical standpoint, the study informs managers so that they can evaluate complex problems implicated in the creation of CSR activities aimed at engaging consumers and virtual communities. Besides, the paper would like to aid managers when they face discontent or activism, suggesting they should turn the attention of their stakeholders through a re-evaluation of relevant CSR activities, potentially leveraging on a loyal public which has completely interiorised CB values and can act as brand ambassadors. Originality/value – The paper is one of the first attempts to study the nexus between CSR and CB in digitally-empowering contexts, clarifying the crucial role of social media-scape