Development of Mass Communication Strategies for Church Growth: Engaging American Culture

In this analysis, methods of mass communication employed by the church throughout its history will be reviewed. The context for this church study is specifically within American culture. Strategies for the most effective form of mass communication have evolved drastically within the past few years. For the church to properly engage in culture, it must understand the communication strategies that have intentionally or unintentionally been utilized throughout its history. An effective method of mass communication for the church is proposed

The role of mass media in church development in the twenty first century

The life of man has been influenced greatly by modern Mass Media in the 21st century. Such Media include the radio, television, newspaper, magazines, billboards, internet, cable networks, mobile phones, pamphlets, handbills among others. They have greatly enhanced the instant or rapid transfer of information, opinion and ideas. These have influenced man positively and negatively in all aspects of life, ranging from physical, educational, moral, economic to spiritual and religious. Hence this write up has been conceived to explore and highlight the role of the mass media in church development in the 215 century. The mass media is very influential in human life. This is because it enhances rapid communication of news, information, ideas and opinions which affect and influence human life positively and negatively. This two edged influence is also applicable in the religious life of man. The mass media has been used to communicate and influence the growth and development of religious organizations, such as churches. On the other hand, the media in some cases, has contributed to some problems in the church through its abuse and misuse, such as the communication of false doctrines, propaganda and inciting of members to rebel against church authorities. This paper attempts to highlight both the positive and negative roles of the mass media in church development, in addition to suggesting ways of improvemen

Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach

A prior study showed that mobile viral marketing is an important issue of mobile marketing. Using a multicase study research approach, we introduce a typology of four standard types of mobile viral marketing and extract eight success factors for this new form of marketing. As a final step, we structure the relationship between both, showing success factors’significance in different standard types and deriving a success factor framework. We conclude with a consideration of research implications.

The Origin and Development of Prison Fellowship International: Pluralism, Ecumenism and American Leadership in the Evangelical World 1974–2006

Established in 1979 by Watergate felon Charles Colson, Prison Fellowship International (PFI) is now one of the largest para-church organizations in world evangelicalism. This article explains PFI's origins with reference to the existence of a transnational evangelical network, the compatibility of PFI's mission with the emergent theme of evangelical social concern, and a general crisis of penology across a number of Western countries. It explores the creative tension between Colson's empire-building instincts and the desire of PFI affiliates to influence the direction of the organization, revealing the transactional manner in which American evangelicals exercised global leadership in the late twentieth century

Correlating the Nevius Method with Church Planting Movements: Early Korean Revivals as a Case Study

John Nevius served as a missionary to China in the late nineteenth-century. From his field experience, Nevius argued for radical changes in missionary methodology. His greatest influence may have been on the mission to Korea beginning in the 1890s. David Garrison, currently serving in South Asia, served for several years in influential administrative roles within the International (formerly Foreign) Mission Board of the Southern Baptist Convention. He studied and advocated Church Planting Movements [CPM], necessitating a change in contemporary missionary methodology. Both men have made major contributions to the practice of missions. This article endeavors to show the similarities between their methods, viz., the Nevius Method and CPMs, through the historical lens of the introduction of Protestant Christianity to Korea. The impetus behind this analysis is the role and value of missions history in developing missionary strategy. Both the Nevius Method and Church Planting Movements implement certain similar strategies that have proved effective and are worthy of consideration